Larizzle

Larizzle — electronic artist from GB.

Larizzle, a prominent figure in the global music scene, is celebrated for his unwavering dedication to elevating African music genres such as African…

Influence: 55.37% Fanbase: 41.39% Trending: 62.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 55.75% • Very Strong

As of 2025-09-21

495,062

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:04:36 UTC

Genres

electronicafro houseamapianoelectronicafrobeatshouse

Biography

Larizzle, a prominent figure in the global music scene, is celebrated for his unwavering dedication to elevating African music genres such as African Electronic Music and Afrobeats on a worldwide platform. Through his label Larah Records, established in honor of his late daughter, Larizzle has pioneered the distinctive 'UK Afro House' sound, fusing Amapiano, Tribal House, and UK Funky, leading to collaborations with acclaimed artists like Kool & The Gang, Azekel, and Nao. His dynamic performances have graced prestigious radio platforms including KISS FRESH, Capital Xtra, BBC Radio 1Xtra, and NTS Radio, solidifying his status as a key ambassador for African-inspired sounds.

In 2024, Larizzle completed a successful world DJ tour across five continents and achieved a sold-out debut headline show at London’s renowned Jazz Cafe, further establishing his influence in the music industry. From introducing UK Funky House to Slovenia to pioneering Afrobeats in Ayia Napa’s nightlife, Larizzle's journey from humble beginnings in his university’s student union to performing alongside icons such as Nas, Damian Marley, and Burna Boy showcases his innovation, resilience, and profound passion for music.

Top Brand Affinities

Report Date: 2025-09-21

Larizzle cuts through with 25-34 & 18-24 audiences and consistency across UNITED KINGDOM, NIGERIA, UNITED STATES. A heavily male (69%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 6,434 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Kurt Geiger, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Larizzle score 0.06% — Low bucket.

Brand: MixcloudBrand: Kurt GeigerBrand: Live Nation

Followers:495,062

Engagements:290

Rate:0.1%

Posts:862

Avg Likes:262

Avg Comments:33

Avg Views:7,014

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 495,062 · Engagements 290 · Rate 0.1% Posts 862 · Views 7,014 · Avg Likes 262 · Avg Comments 33 · Avg Views 7,014	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 9% 45-64: 5%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (34%) NIGERIA (19%) UNITED STATES (10%) GHANA (8%) CANADA (7%)	Top regions: UNITED KINGDOM (34%), NIGERIA (19%), UNITED STATES (10%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 6,434 avg views/post · Youtube: 580 avg views/post	Best reach: Tiktok 6,434 avg views; best engagement: Tiktok 249 avg likes

Top Brand Affinities

Mixcloud

Score: 55.75

Kurt Geiger

Score: 26.45

Live Nation

Score: 24.40

SUSHISAMBA

Score: 23.10

ITV

Score: 21.22

Havana Club

Score: 20.42

Pioneer

Score: 20.09

River Island

Score: 16.45

MISSGUIDED

Score: 16.23

Akai

Score: 15.34

JACQUEMUS

Score: 14.57

Selfridges

Score: 12.48

Brand	Category	Score
Mixcloud		55.75
Kurt Geiger		26.45
Live Nation		24.40
SUSHISAMBA		23.10
ITV		21.22
Havana Club		20.42
Pioneer		20.09
River Island		16.45
MISSGUIDED		16.23
Akai		15.34
JACQUEMUS		14.57
Selfridges		12.48
Foot Locker		11.97
Ableton		11.83
Johnnie Walker		10.36
Hennessy		9.95
Amazon Music		9.90
Sennheiser		9.81
Vauxhall		9.74
Tate Modern		8.76
Moët & Chandon		8.56
Marks & Spencer		8.54
Dr. Martens		8.43
boohoo		8.34
SoundCloud		7.60
Atmos		7.43
Urban Outfitters		7.27
Champion		6.55
Loewe		6.31
Vivienne Westwood		6.22
Tomorrowland		5.62
Bershka		5.39
shein		5.03
NARS Cosmetics		4.99
Alexander McQueen		4.97
Moncler		4.94
Stüssy		4.64
Beats Electronics		4.37
BBC		4.34
CNN		4.22
SheInside		4.15
Jimmy Choo		3.82
Kodak		3.82
Miu Miu		3.72
Estee Lauder		3.52
Hilton		3.48
Bacardi		3.45
Christian Louboutin		3.40
Pull&Bear		3.35
Lululemon Athletica		3.31