Lanterns on the Lake

Lanterns on the Lake — pop artist from AU.

Since 2011, Lanterns On The Lake from Tyneside have been signed to Bella Union records, with their 2020 album Spook The Herd receiving a Mercury Music Prize…

Influence: 50.65% Fanbase: 23.79% Trending: 64.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 42.21% • Very Strong

As of 2025-09-10

7,348

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 09:46:18 UTC

Genres

popchamber psychnewcastle indieindie popalternativealternativeindie rockothersmelancholia

Biography

Since 2011, Lanterns On The Lake from Tyneside have been signed to Bella Union records, with their 2020 album Spook The Herd receiving a Mercury Music Prize nomination. Radiohead's Philip Selway joined the band on drums for their upcoming album Versions Of Us, set to release on June 2nd, 2023.

Top Brand Affinities

Report Date: 2025-09-10

Lanterns on the Lake reliably reaches 25-34 & 35-44 audiences in UNITED KINGDOM, UNITED STATES, NETHERLANDS. The base is heavily male (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (346 avg views per post); Instagram layers on depth and replies. The audience sits near MOOG, Warner Music, Ampeg, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lanterns on the Lake score 3.16% — Very Strong bucket.

Brand: MOOGBrand: Warner MusicBrand: Ampeg

Followers:7,348

Engagements:232

Rate:3.2%

Posts:158

Avg Likes:230

Avg Comments:5

Avg Views:346

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,348 · Engagements 232 · Rate 3.2% Posts 158 · Views 346 · Avg Likes 230 · Avg Comments 5 · Avg Views 346	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 23% 18-24: 23% 45-64: 7%	Largest: 25-34 (47%); next: 35-44 (23%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED KINGDOM (59%) UNITED STATES (8%) NETHERLANDS (3%) IRELAND (3%) FRANCE (2%)	Top regions: UNITED KINGDOM (59%), UNITED STATES (8%), NETHERLANDS (3%)
Platform Engagement	Instagram: 216 avg likes/post · Tiktok: 346 avg views/post	Best reach: Tiktok 346 avg views; best engagement: Instagram 216 avg likes

Top Brand Affinities

MOOG

Score: 42.21

Warner Music

Score: 30.98

Ampeg

Score: 30.37

Live Nation

Score: 27.18

VisitBritain

Score: 26.18

Mixcloud

Score: 25.48

ITV

Score: 20.27

Life Is Strange

Score: 20.24

Akai

Score: 20.00

Akg

Score: 18.59

Pro Tools

Score: 17.92

Ableton

Score: 17.13

Brand	Category	Score
MOOG		42.21
Warner Music		30.98
Ampeg		30.37
Live Nation		27.18
VisitBritain		26.18
Mixcloud		25.48
ITV		20.27
Life Is Strange		20.24
Akai		20.00
Akg		18.59
Pro Tools		17.92
Ableton		17.13
Amazon Music		16.00
Tate Modern		13.70
Sennheiser		13.58
Arri		13.11
BBC		11.77
Spotify Music		10.96
Blackmagic Design		10.51
Fred Perry		9.77
Sainsbury's		9.43
Barbour		8.35
Marks & Spencer		7.84
Kickstarter		6.84
Guinness		6.81
Tesco		6.79
Atmos		6.72
Vauxhall		6.70
The Last of Us		6.46
Vivienne Westwood		6.19
Lush		5.75
Pioneer		5.73
SoundCloud		5.33
Amstel		5.22
Leica		5.07
Dr. Martens		4.88
Paramount Pictures		4.78
Ryanair		4.71
Pilsner Urquell		4.65
Polaroid		4.47
Warner Bros		4.09
Kodak		3.98
Columbia Pictures		3.91
Fujifilm		3.83
Showtime		3.72
Baileys		3.35
Pixar		3.09
Lollapalooza		3.04
Sunnies Studios		2.94
Beats Electronics		2.91