Lankum

Lankum — european artist from IE.

Critically acclaimed Irish quartet Lankum reveal their upcoming album False Lankum, set for release on Rough Trade Records. Building on the success of their…

Influence: 52.71% Fanbase: 27.66% Trending: 65.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 26.83% • Very Strong

As of 2025-09-08

63,138

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:05 UTC

Genres

europeanirish neo-traditionalinstrumentaluilleann pipesfolk & traditionalsinger/songwriterirish folk

Biography

Critically acclaimed Irish quartet Lankum reveal their upcoming album False Lankum, set for release on Rough Trade Records. Building on the success of their 2019 breakthrough, The Livelong Day, which garnered accolades like the RTE Choice Music Prize and a top spot on NPR Music’s Best Albums of the Year list, Lankum's latest work continues to push boundaries by infusing traditional folk songs with their dark, distinctive sound marked by heavy drones and sonic distortion.

Through False Lankum, the band solidifies their departure from conventional folk music, crafting a bold, contemporary sound that blends traditional elements with a fresh approach. Alongside original tracks 'Netta Perseus' and 'The Turn', penned by Daragh Lynch, the album showcases Lankum's evolution into a force in the music scene, seamlessly fitting among peers like black midi and Gilla Band within the Rough Trade family.

Top Brand Affinities

Report Date: 2025-09-08

Lankum draws 18-24 & 25-34 audiences and holds attention in IRELAND, UNITED STATES, UNITED KINGDOM. The skew is heavily female (58%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 1,503 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Guinness makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lankum score 1.60% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Guinness

Followers:63,138

Engagements:1,008

Rate:1.6%

Posts:827

Avg Likes:1,002

Avg Comments:16

Avg Views:1,503

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,138 · Engagements 1,008 · Rate 1.6% Posts 827 · Views 1,503 · Avg Likes 1,002 · Avg Comments 16 · Avg Views 1,503	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 37% 35-44: 14% 45-64: 7%	Largest: 18-24 (38%); next: 25-34 (37%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	IRELAND (40%) UNITED STATES (27%) UNITED KINGDOM (22%) AUSTRALIA (2%) GERMANY (2%)	Top regions: IRELAND (40%), UNITED STATES (27%), UNITED KINGDOM (22%)
Platform Engagement	Instagram: 902 avg likes/post · Tiktok: 1,503 avg views/post	Best reach: Tiktok 1,503 avg views; best engagement: Instagram 902 avg likes

Top Brand Affinities

Mixcloud

Score: 26.83

MOOG

Score: 26.17

Guinness

Score: 25.33

Jameson

Score: 13.57

Ryanair

Score: 11.44

Tate Modern

Score: 10.77

Ableton

Score: 10.06

Hurley

Score: 9.28

Kickstarter

Score: 9.16

Pro Tools

Score: 9.12

Carlsberg

Score: 7.71

Tesco

Score: 7.32

Brand	Category	Score
Mixcloud		26.83
MOOG		26.17
Guinness		25.33
Jameson		13.57
Ryanair		11.44
Tate Modern		10.77
Ableton		10.06
Hurley		9.28
Kickstarter		9.16
Pro Tools		9.12
Carlsberg		7.71
Tesco		7.32
Spotify Music		7.22
Hennessy		5.33
New Line Cinema		5.19
BBC		5.05
Showtime		5.00
Kodak		4.60
Pilsner Urquell		4.20
SoundCloud		3.92
Baileys		3.79
Coors		3.70
Tinder		3.40
Polaroid		3.34
Olympus		3.12
Leica		3.07
Columbia Pictures		2.98
Airbnb		2.84
Paramount Pictures		2.80
Fujifilm		2.79
Lush		2.75
Emporium		2.74
Warner Bros		2.67
Mulberry		2.62
Pixar		2.62
Dr. Martens		2.42
Heineken		2.32
HBO		2.30
Paypal		2.10
Lollapalooza		2.08
Beats Electronics		2.00
Budweiser		1.93
Aperol		1.93
The Olympic Games		1.83
Sunnies Studios		1.72
Primark		1.63
Chrysler		1.62
Activision Blizzard		1.61
Levi's		1.60
Cadillac		1.54