Lanks

Lanks — pop artist from AU.

LANKS, a versatile Australian artist with roots in jazz, has evolved into a prolific songwriter, producer, and performer. With a rich musical background, he…

Influence: 51.01% Fanbase: 23.51% Trending: 64.75% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 86.12% • Very Strong

As of 2025-09-08

14,858

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:27 UTC

Genres

popindie electropopaustralian indieaustralian poppopmainstream popr&b, funk & soulvapor soulelectronicelectronicdance

Biography

LANKS, a versatile Australian artist with roots in jazz, has evolved into a prolific songwriter, producer, and performer. With a rich musical background, he has toured with renowned acts like RÜFÜS DU SOL and Glass Animals, amassing over 100 million streams and a platinum record across his extensive discography. After a period of creative pause, he resurfaced in 2021 with the double album SPIRITS PT.1 + 2, garnering critical acclaim and award nominations for his collaborative and innovative approach to music-making.

Having relocated to Brooklyn from Australia in late 2019, LANKS embarked on a new chapter in his career just before the onset of the COVID-19 pandemic. With an impressive roster of collaborators and a reputation as a triple threat in music production, songwriting, and vocals, he continues to push boundaries in the industry. As he looks ahead to 2022, fans and critics alike eagerly anticipate the next chapter in the artistic journey of this dynamic musician.

Top Brand Affinities

Report Date: 2025-09-08

Lanks converts attention from 18-24 & 25-34 audiences across UNITED STATES, AUSTRALIA, UNITED KINGDOM. Audience shape is male-leaning (52%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 33,750 avg views per post, with supportive conversation on Tiktok. Shared audience with Bec & Bridge, Virgin Australia, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lanks score 8.29% — Very Strong bucket.

Brand: Bec & BridgeBrand: Virgin AustraliaBrand: MOOG

Followers:14,858

Engagements:1,231

Rate:8.3%

Posts:140

Avg Likes:1,206

Avg Comments:34

Avg Views:37,492

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,858 · Engagements 1,231 · Rate 8.3% Posts 140 · Views 37,492 · Avg Likes 1,206 · Avg Comments 34 · Avg Views 37,492	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (24%) AUSTRALIA (21%) UNITED KINGDOM (4%) INDIA (4%) CANADA (4%)	Top regions: UNITED STATES (24%), AUSTRALIA (21%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 268 avg likes/post · Tiktok: 33,750 avg views/post · Youtube: 3,742 avg views/post	Best reach: Tiktok 33,750 avg views; best engagement: Tiktok 880 avg likes

Top Brand Affinities

Bec & Bridge

Score: 86.12

Virgin Australia

Score: 45.79

MOOG

Score: 44.98

Vegemite

Score: 42.69

Myer

Score: 42.37

Telstra

Score: 38.46

Ableton

Score: 36.61

Coles

Score: 35.05

Qantas

Score: 28.47

Pro Tools

Score: 23.45

Live Nation

Score: 21.81

Trancefamily

Score: 21.36

Brand	Category	Score
Bec & Bridge		86.12
Virgin Australia		45.79
MOOG		44.98
Vegemite		42.69
Myer		42.37
Telstra		38.46
Ableton		36.61
Coles		35.05
Qantas		28.47
Pro Tools		23.45
Live Nation		21.81
Trancefamily		21.36
Akg		19.14
Kmart		17.60
Amazon Music		16.77
Woolworths		16.50
Sennheiser		15.78
Akai		15.27
Illy		13.65
Spotify Music		11.48
Pioneer		8.97
Sunnies Studios		8.93
SoundCloud		8.92
ABC		6.76
Holden		6.16
Coachella		6.01
Beats Electronics		5.85
boohoo		5.74
New Line Cinema		5.31
Emporium		4.82
Kodak		4.77
Tinder		4.53
UberEATS		4.33
Billabong		4.23
Showtime		4.15
BALMAIN		4.00
Polaroid		3.81
Lollapalooza		3.76
Dyson		3.66
MTV		3.60
NBC		3.57
Aperol		3.57
Lush		3.42
Airbnb		3.42
Paramount Pictures		3.12
Dr. Martens		3.05
McLaren		2.96
Urban Outfitters		2.84
Guinness		2.63
ASOS		2.60