LANco

LANco — pop artist from US.

LANCO, the Nashville band known for their Number One country debut album Hallelujah Nights, are set to release their new album We’re Gonna Make It on Riser…

Influence: 59.56% Fanbase: 41.09% Trending: 68.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 33.30% • Very Strong

As of 2025-09-09

483,651

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:12 UTC

Genres

popcountry popcountrycountrycontemporary country

Biography

LANCO, the Nashville band known for their Number One country debut album Hallelujah Nights, are set to release their new album We’re Gonna Make It on Riser House Records. The album, featuring 14 tracks, explores various aspects of the human experience while delivering a message of hope and perseverance to listeners. Lead singer Brandon Lancaster and his bandmates showcase their eclectic live band sound with acoustic strums and pulsing rhythms throughout the album.

Following the success of their multi-week Number One hit “Greatest Love Story,” LANCO reflects on the fleeting nature of fame and success. Despite their achievements, the band remains grounded, emphasizing the importance of simple joys and meaningful connections over material wealth. We’re Gonna Make It is slated for an early 2025 release, promising to continue LANCO’s journey of storytelling and musical exploration.

Top Brand Affinities

Report Date: 2025-09-09

LANco performs best with fans in the 18-24 range, concentrated in UNITED STATES, NIGERIA, CANADA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 978 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Ariat, Miller Lite, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, LANco is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist LANco score 0.05% — Low bucket.

Brand: Live NationBrand: AriatBrand: Miller Lite

Followers:483,651

Engagements:256

Rate:0.1%

Posts:2,077

Avg Likes:247

Avg Comments:6

Avg Views:1,648

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 483,651 · Engagements 256 · Rate 0.1% Posts 2,077 · Views 1,648 · Avg Likes 247 · Avg Comments 6 · Avg Views 1,648	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 30% 35-44: 12% 13-17: 7%	Largest: 18-24 (45%); next: 25-34 (30%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (69%) NIGERIA (8%) CANADA (5%) INDIA (5%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (69%), NIGERIA (8%), CANADA (5%)
Platform Engagement	Instagram: 170 avg likes/post · Tiktok: 978 avg views/post · Youtube: 670 avg views/post	Best reach: Tiktok 978 avg views; best engagement: Instagram 170 avg likes

Top Brand Affinities

Live Nation

Score: 33.30

Ariat

Score: 31.35

Miller Lite

Score: 26.67

Barstool Sports

Score: 15.17

Dancing with the Stars

Score: 15.12

Houston Livestock Show and Rodeo

Score: 13.11

Chick-fil-A

Score: 11.39

Margaritaville

Score: 10.77

Bud Light

Score: 10.74

Coors

Score: 10.24

Amazon Music

Score: 10.16

iHeartRadio Music Awards

Score: 10.14

Brand	Category	Score
Live Nation		33.30
Ariat		31.35
Miller Lite		26.67
Barstool Sports		15.17
Dancing with the Stars		15.12
Houston Livestock Show and Rodeo		13.11
Chick-fil-A		11.39
Margaritaville		10.77
Bud Light		10.74
Coors		10.24
Amazon Music		10.16
iHeartRadio Music Awards		10.14
Busch		9.42
Delta		9.38
Arbonne		8.61
MamaBear		8.55
Influenster		8.51
NBC		8.39
Publix		8.15
Gillette		7.10
Kroger		7.08
NHL		7.03
American Eagle		7.01
Verizon		6.95
BarkBox		6.90
Carhartt		6.84
Target		6.81
Budweiser		6.71
OLD NAVY		5.89
Lululemon Athletica		5.83
Bentley		5.73
Amway		5.37
Tim Hortons		4.99
Free People		4.94
Walmart		4.73
Pacific Northwest Wonderland		4.69
Jeep		4.65
Taco Bell		4.52
The Home Depot		4.33
GMC		4.28
Gatorade		4.25
PetSmart		4.23
Jack Daniels		4.22
Cadillac		4.03
ESPN		3.96
NFL		3.73
Heinz		3.64
NORDSTROM		3.49
Sunnies Studios		3.45
ABC		3.44