Lana Del Rey Brand Affinity ranks highest Brandy Melville at 8.14% . Very Strong. Score DMDB 85.87% | Fanbase 92.43%

Lana Del Rey — pop artist from US.

[Artist] is a British singer-songwriter known for her soulful voice and introspective lyrics. Born on May 5, 1989, in London, she began her music career at a…

Lana Del Rey

Superstar

Country: US | Gender: female | Artist ID: 11e81bc7-a843-4110-99bc-a0369fe50396

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Genres

poppopart popindie popmainstream popalternativealternative

Influential: 85.87% Fanbase: 92.43% Trending: 82.58%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 8.14% • Very Strong

As of 2025-09-09

46,226,158

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 85.87% | Fanbase 92.43% | Trending 82.58% | CAREER STAGE: SUPERSTAR

Biography

[Artist] is a British singer-songwriter known for her soulful voice and introspective lyrics. Born on May 5, 1989, in London, she began her music career at a young age, performing in local venues and gaining a following. In 2011, she released her debut album, which received critical acclaim and established her as a rising talent in the music industry. Over the years, she has continued to release music that showcases her unique sound and emotional depth, earning her a loyal fan base worldwide.

With a discography that spans multiple albums and collaborations with various artists, [Artist] has solidified her place in the music scene as a versatile and talented performer. Her music often explores themes of love, loss, and personal growth, resonating with listeners on a deep level. Beyond her musical endeavors, she has also been involved in philanthropic work, using her platform to raise awareness for important causes. As [Artist] continues to evolve as an artist, her authenticity and passion for music remain at the core of her work, making her a respected figure in the industry.

Report Date: 2025-09-09

Lana Del Rey reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (21,750,000 avg views per post); Instagram layers on depth and replies. The audience sits near Brandy Melville, Lollapalooza, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lana Del Rey score 6.77% — Very Strong bucket.

Brand: Brandy MelvilleBrand: LollapaloozaBrand: Vivienne Westwood

Followers:46,226,158

Engagements:3,131,483

Rate:6.8%

Posts:713

Avg Likes:3,019,110

Avg Comments:39,094

Avg Views:25,023,580

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,226,158 · Engagements 3,131,483 · Rate 6.8% Posts 713 · Views 25,023,580 · Avg Likes 3,019,110 · Avg Comments 39,094 · Avg Views 25,023,580	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (19%) BRAZIL (11%) UNITED KINGDOM (6%) MEXICO (4%) TüRKIYE (4%)	Top regions: UNITED STATES (19%), BRAZIL (11%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,691,475 avg likes/post · Tiktok: 21,750,000 avg views/post · Youtube: 3,273,580 avg views/post	Best reach: Tiktok 21,750,000 avg views; best engagement: Instagram 1,691,475 avg likes

Top Brand Affinities

Brandy Melville

Score: 8.14

Lollapalooza

Score: 7.60

Vivienne Westwood

Score: 6.70

Barbie

Score: 6.51

Coachella

Score: 5.05

Miu Miu

Score: 4.45

Alexander McQueen

Score: 4.34

Urban Outfitters

Score: 3.89

Redken

Score: 3.74

Comedy Central

Score: 3.45

Pull&Bear

Score: 3.36

Abercrombie & Fitch

Score: 3.11

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Top Brand Affinities

Brand	Category	Score
Brandy Melville		8.14
Lollapalooza		7.60
Vivienne Westwood		6.70
Barbie		6.51
Coachella		5.05
Miu Miu		4.45
Alexander McQueen		4.34
Urban Outfitters		3.89
Redken		3.74
Comedy Central		3.45
Pull&Bear		3.36
Abercrombie & Fitch		3.11
Dr. Martens		3.10
Topshop		2.83
Sunnies Studios		2.72
Bershka		2.58
Fenty beauty		2.55
Polaroid		2.48
Vogue		2.40
AMC		2.39
Kodak		2.35
Anastasia Beverly Hills		2.20
Versace		2.08
ASOS		2.07
Showtime		2.07
Fendi		2.01
Snapseed		1.96
Target		1.95
Hollister Co		1.94
Victoria's Secret		1.90
Lacoste		1.86
NYX Cosmetics		1.85
Bellagio		1.83
shein		1.79
Tinder		1.78
Yves Saint Laurent		1.77
SheInside		1.75
Cartier		1.66
League of Legends		1.63
Aperol		1.62
CBS Television Studios		1.59
Fujifilm		1.58
Vans		1.57
Chrysler		1.56
KTM		1.54
CBS		1.54
Lush		1.48
Pepsi		1.44
Converse		1.37
Tiffany & Co		1.36