Lambert
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,520
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:12 UTC
Genres
Biography
Over the past five years, Lambert has released a series of acclaimed albums while collaborating with artists like Brookln Dekker and Stimming. His live performances, featuring his trio in matching horned masks, have become immersive experiences of mystique and wonder. With his latest album, False, Lambert continues to challenge conventions and push boundaries in his unique musical universe.
Lambert connects with 18-24 & 25-34 audiences and shows durable traction across RUSSIA, GERMANY, BRAZIL. With a heavily male (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 5,141 avg views per post; Youtube adds dependable engagement depth. Overlap with MOOG, Ableton, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Lambert moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,520 · Engagements 233 · Rate 1.7% Posts 1,280 · Views 5,705 · Avg Likes 216 · Avg Comments 23 · Avg Views 5,705 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 38% 35-44: 11% 13-17: 3% |
Largest: 18-24 (45%); next: 25-34 (38%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
RUSSIA (34%) GERMANY (28%) BRAZIL (12%) ITALY (4%) UNITED STATES (3%) |
Top regions: RUSSIA (34%), GERMANY (28%), BRAZIL (12%) |
| Platform Engagement | Instagram: 82 avg likes/post · Tiktok: 564 avg views/post · Youtube: 5,141 avg views/post | Best reach: Youtube 5,141 avg views; best engagement: Youtube 131 avg likes |
Top Brand Affinities
MOOG
Ableton
Mixcloud
Amazon Music
Akai
Live Nation
Zimmermann
Akg
Atmos
Hummel
Pro Tools
Tate Modern
| Brand | Category | Score |
|---|---|---|
| MOOG | 93.95 | |
| Ableton | 44.01 | |
| Mixcloud | 26.23 | |
| Amazon Music | 26.19 | |
| Akai | 23.84 | |
| Live Nation | 21.45 | |
| Zimmermann | 17.74 | |
| Akg | 16.61 | |
| Atmos | 16.01 | |
| Hummel | 14.78 | |
| Pro Tools | 14.15 | |
| Tate Modern | 13.75 | |
| Arri | 13.71 | |
| Sennheiser | 11.83 | |
| All Saints | 10.53 | |
| Spotify Music | 9.72 | |
| SoundCloud | 7.31 | |
| Leica | 7.10 | |
| Pioneer | 7.07 | |
| Heinz | 6.99 | |
| Kodak | 5.77 | |
| Ryanair | 5.43 | |
| Olympus | 5.28 | |
| Lufthansa | 5.05 | |
| Beats Electronics | 4.85 | |
| Kickstarter | 4.81 | |
| Fujifilm | 4.51 | |
| Polaroid | 4.39 | |
| Oculus | 4.23 | |
| BBC | 4.03 | |
| Aperol | 3.62 | |
| Columbia Pictures | 3.48 | |
| Montblanc | 3.36 | |
| Airbnb | 3.07 | |
| Showtime | 2.99 | |
| Warner Bros | 2.99 | |
| A Game of Tones | 2.84 | |
| Tomorrowland | 2.72 | |
| Busch | 2.66 | |
| Citroen | 2.65 | |
| Matrix | 2.62 | |
| Dr. Martens | 2.61 | |
| NBC | 2.55 | |
| Faber-Castell | 2.52 | |
| Yamaha | 2.49 | |
| Garnier | 2.41 | |
| Lollapalooza | 2.35 | |
| Paramount Pictures | 2.30 | |
| Adobe | 2.29 | |
| Philips | 2.17 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | Lambert, Thorsten Nagelschmidt | Kampnagel | Hamburg, Germany | |
| 2025-12-11 04:00 UTC | Lambert, Thorsten Nagelschmidt | Kesselhalle, Schlachthof | Bremen, Germany | |
| 2025-12-11 08:00 UTC | Lambert, Thorsten Nagelschmidt, Gäste | Domicil | Dortmund, Germany | |
| 2025-12-12 08:00 UTC | Lambert, Thorsten Nagelschmidt | Hessisches Landesmuseum | Wiesbaden, Germany | |
| 2025-12-14 04:00 UTC | Lambert, Thorsten Nagelschmidt | Centralstation | Darmstadt, Germany | |
| 2025-12-17 08:00 UTC | Lambert, Thorsten Nagelschmidt | Bildungs- & Kulturzentrum Peter Edel | Berlin, Germany | |
| 2025-12-18 04:00 UTC | Lambert | Kulturhaus Peter Edel | Berlin, Germany | |
| 2026-02-17 08:00 UTC | Lambert | Kammermusiksaal Philharmonie | Berlin, Germany | |
| 2026-02-18 03:00 UTC | Lambert | Philharmonie | Berlin, Germany | |
| 2026-02-20 03:00 UTC | Lambert | Kampnagel | Hamburg, Germany | |
| 2026-03-14 03:00 UTC | Lambert | Les Trois Baudets | Paris, France |
