Lakeyah

Lakeyah — r&b, funk & soul artist from US.

Quality Control Music's latest addition, Lakeyah, is making waves with her unique blend of velvety R&B and hard-hitting rap, showcasing her versatility and…

Influence: 59.17% Fanbase: 36.19% Trending: 70.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 23.75% • Very Strong

As of 2025-09-09

3,168,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:33 UTC

Genres

r&b, funk & soulpop r&bhip-hop & raphip-hop/raphip hoptrap

Biography

Quality Control Music's latest addition, Lakeyah, is making waves with her unique blend of velvety R&B and hard-hitting rap, showcasing her versatility and talent that sets her apart from her QC labelmates. Hailing from Milwaukee, Lakeyah's journey from a shy, studious upbringing to a rising star began with a viral remix in 2019 that caught the attention of Quality Control and City Girls' JT. After relocating to Atlanta with her girlfriend, Lakeyah continued to impress with her dynamic sound, as seen in her project The Keymix II released in early 2020, which highlighted her ability to seamlessly switch between aggressive rap and soulful R&B.

Top Brand Affinities

Report Date: 2025-09-09

Lakeyah reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily female (81%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (27,700 avg views per post); Instagram layers on depth and replies. The audience sits near True Religion, Palm Angels, FashionNova, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lakeyah score 1.93% — Moderate bucket.

Brand: True ReligionBrand: Palm AngelsBrand: FashionNova

Followers:3,168,759

Engagements:61,227

Rate:1.9%

Posts:1,397

Avg Likes:60,971

Avg Comments:564

Avg Views:32,598

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,168,759 · Engagements 61,227 · Rate 1.9% Posts 1,397 · Views 32,598 · Avg Likes 60,971 · Avg Comments 564 · Avg Views 32,598	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 10% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	UNITED STATES (78%) CANADA (3%) UNITED KINGDOM (2%) SOUTH AFRICA (2%) FRANCE (2%)	Top regions: UNITED STATES (78%), CANADA (3%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 58,187 avg likes/post · Tiktok: 27,700 avg views/post · Youtube: 4,898 avg views/post	Best reach: Tiktok 27,700 avg views; best engagement: Instagram 58,187 avg likes

Top Brand Affinities

True Religion

Score: 23.75

Palm Angels

Score: 19.77

FashionNova

Score: 18.04

Alexander Wang

Score: 11.19

shein

Score: 9.14

Champion

Score: 9.03

Marni

Score: 8.63

Benihana

Score: 8.27

boohoo

Score: 7.97

Alexander McQueen

Score: 7.92

SheInside

Score: 7.36

Hennessy

Score: 6.45

Brand	Category	Score
True Religion		23.75
Palm Angels		19.77
FashionNova		18.04
Alexander Wang		11.19
shein		9.14
Champion		9.03
Marni		8.63
Benihana		8.27
boohoo		7.97
Alexander McQueen		7.92
SheInside		7.36
Hennessy		6.45
Marc Jacobs		6.21
UGG		5.66
iHeartRadio Music Awards		4.82
Steve Madden		4.72
Coach		4.65
Moncler		4.35
Forever 21		4.33
Philips		4.07
Christian Louboutin		3.85
Kodak		3.75
Verizon		3.63
American Eagle		3.55
TOM FORD		3.28
MTV		3.26
Dolce & Gabbana		3.25
BALMAIN		3.22
ESPN		3.11
Michael Kors		3.06
Yves Saint Laurent		2.91
Prada		2.90
Balenciaga		2.90
GIVENCHY		2.61
Timberland		2.56
Urban Outfitters		2.56
Versace		2.43
ASOS		2.38
Vogue		2.16
SoundCloud		2.15
Burberry		2.11
Bellagio		2.07
Fendi		2.00
CBS Television Studios		1.98
Calvin Klein		1.97
Walmart		1.93
Fenty beauty		1.85
CBS		1.84
Polo Ralph Lauren		1.83
Sneakerhead		1.75