Lake
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
5,204
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:38:01 UTC
Genres
Biography
Lake maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, JAPAN, UNITED KINGDOM. The audience leans heavily male (61%), so brand cues around style and status perform well. The clearest reach is on Instagram with 186 avg likes per post; Instagram functions as the community touchpoint. Affinity with MOOG, Ampeg, Pacific Northwest Wonderland makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,204 · Engagements 186 · Rate 3.6% Posts 235 · Views 0 · Avg Likes 186 · Avg Comments 5 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 28% 18-24: 19% 45-64: 12% |
Largest: 25-34 (39%); next: 35-44 (28%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (84%) JAPAN (3%) UNITED KINGDOM (2%) CANADA (2%) SWEDEN (1%) |
Top regions: UNITED STATES (84%), JAPAN (3%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 186 avg likes/post | best engagement: Instagram 186 avg likes |
Top Brand Affinities
MOOG
Ampeg
Pacific Northwest Wonderland
Hurley
Mixcloud
Kickstarter
Sennheiser
Amazon Music
Pro Tools
Spotify Music
Ableton
Cartoon Network
| Brand | Category | Score |
|---|---|---|
| MOOG | 69.00 | |
| Ampeg | 36.82 | |
| Pacific Northwest Wonderland | 26.44 | |
| Hurley | 20.91 | |
| Mixcloud | 17.47 | |
| Kickstarter | 14.26 | |
| Sennheiser | 11.21 | |
| Amazon Music | 10.98 | |
| Pro Tools | 10.82 | |
| Spotify Music | 9.30 | |
| Ableton | 8.88 | |
| Cartoon Network | 7.17 | |
| Paramount Pictures | 6.22 | |
| SoundCloud | 5.89 | |
| Walgreens | 5.63 | |
| Polaroid | 5.51 | |
| Baileys | 5.06 | |
| Pilsner Urquell | 4.79 | |
| Nickelodeon | 4.61 | |
| NORDSTROM | 4.45 | |
| Kodak | 4.43 | |
| MTV | 3.65 | |
| Paypal | 3.59 | |
| Airbnb | 3.53 | |
| Panasonic | 3.52 | |
| Costco | 3.46 | |
| Carhartt | 3.34 | |
| Tinder | 3.33 | |
| Showtime | 3.24 | |
| Fujifilm | 3.10 | |
| Faber-Castell | 3.02 | |
| Microsoft | 2.80 | |
| Coachella | 2.68 | |
| The Olympic Games | 2.58 | |
| Cadillac | 2.58 | |
| Boeing | 2.58 | |
| Adobe | 2.27 | |
| Pixar | 2.19 | |
| Amazon | 2.19 | |
| Chipotle Mexican Grill | 2.18 | |
| Nintendo | 2.12 | |
| Target | 2.09 | |
| Snoopy And The Peanuts Gang | 2.06 | |
| Beats Electronics | 2.03 | |
| Skoda | 2.03 | |
| Warner Bros | 1.99 | |
| Activision Blizzard | 1.90 | |
| Sprite | 1.77 | |
| Transformers | 1.76 | |
| Yamaha | 1.73 |
Official Profiles
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LoginArtist: Lake
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
