Laila!

Laila! — hip-hop & rap artist from US.

Laila, an 18-year-old singer, songwriter, and producer from Brooklyn, creates all her music in her room. She hopes her music will accompany you during moments…

Influence: 56.48% Fanbase: 31.40% Trending: 69.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 55.16% • Very Strong

As of 2025-09-08

1,024,435

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:47 UTC

Genres

hip-hop & raphip-hop/rap

Biography

Laila, an 18-year-old singer, songwriter, and producer from Brooklyn, creates all her music in her room. She hopes her music will accompany you during moments with your friends, in the shower, or when you're having a solo dance party, aiming to evoke a positive response in listeners.

Top Brand Affinities

Report Date: 2025-09-08

Laila! is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, SPAIN. The audience is heavily female (61%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (74,005 avg views per post); Instagram builds the community layer. Affinity data highlights Sprayground, David Yurman, Kinky-Curly, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Laila! score 2.42% — Strong bucket.

Brand: SpraygroundBrand: David YurmanBrand: Kinky-Curly

Followers:1,024,435

Engagements:24,841

Rate:2.4%

Posts:649

Avg Likes:24,302

Avg Comments:253

Avg Views:125,955

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,024,435 · Engagements 24,841 · Rate 2.4% Posts 649 · Views 125,955 · Avg Likes 24,302 · Avg Comments 253 · Avg Views 125,955	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 10% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (57%) UNITED KINGDOM (5%) SPAIN (4%) BRAZIL (4%) SOUTH AFRICA (3%)	Top regions: UNITED STATES (57%), UNITED KINGDOM (5%), SPAIN (4%)
Platform Engagement	Instagram: 15,014 avg likes/post · Tiktok: 51,950 avg views/post · Youtube: 74,005 avg views/post	Best reach: Youtube 74,005 avg views; best engagement: Instagram 15,014 avg likes

Top Brand Affinities

Sprayground

Score: 55.16

David Yurman

Score: 35.75

Kinky-Curly

Score: 27.19

Shea Moisture

Score: 26.89

Next Model Management

Score: 25.98

Arc'teryx

Score: 21.74

Stuart Weitzman

Score: 20.75

Thom Browne

Score: 20.60

True Religion

Score: 20.06

Maison Margiela

Score: 17.70

Golden Goose Deluxe Brand

Score: 17.00

Zumiez

Score: 16.75

Brand	Category	Score
Sprayground		55.16
David Yurman		35.75
Kinky-Curly		27.19
Shea Moisture		26.89
Next Model Management		25.98
Arc'teryx		21.74
Stuart Weitzman		20.75
Thom Browne		20.60
True Religion		20.06
Maison Margiela		17.70
Golden Goose Deluxe Brand		17.00
Zumiez		16.75
Akai		16.37
Jean Paul Gaultier		15.46
HBO Max		15.36
Alexander Wang		15.30
Seagate		13.57
Palm Angels		13.40
Hunter		13.34
Marni		12.87
New Era		11.73
Acne Studios		11.14
Champion		10.68
Lanvin		10.47
Depop		10.45
REVOLVE		10.24
ESPN		9.93
Glossier		9.75
Amazon Music		9.53
Carhartt		9.18
Ableton		8.88
SoundCloud		8.53
Steve Madden		8.51
Brandy Melville		8.36
Benihana		8.23
MISSGUIDED		8.21
Vivienne Westwood		8.02
Hot Topic		7.98
FashionNova		7.30
Macy's		7.23
boohoo		6.88
Foot Locker		6.86
Loewe		6.74
Urban Outfitters		6.36
Stone Island		6.27
JACQUEMUS		6.26
Bose		5.89
Moncler		5.88
Kodak		5.62
ASOS		5.58