Lagum

Lagum — pop artist from BR.

Formed in Minas Gerais in 2014, Lagum consists of Pedro Calais on vocals, Zani (Otavio Cardoso) and Jorge (Glauco Borges) on guitar, and Chico (Francisco…

Influence: 57.89% Fanbase: 45.95% Trending: 63.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 45.10% • Very Strong

As of 2025-09-09

1,512,181

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:46 UTC

Genres

poppopr&b, funk & soulfunk cariocaelectronicbrazilian edmlatinnova mpbbelo horizonte indie

Biography

Formed in Minas Gerais in 2014, Lagum consists of Pedro Calais on vocals, Zani (Otavio Cardoso) and Jorge (Glauco Borges) on guitar, and Chico (Francisco Jardim) on bass. Tio Wilson (Breno Braga) joined as the drummer later on. Their debut album, "Seja o Que Eu Quiser," was released in 2016, featuring their first original songs. The success of "Deixa" propelled them to national prominence, leading to the release of their second album, "Coisas de Geração," in 2019, followed by their acclaimed EP "Fim" and fourth album, "Depois do fim," both Grammy Latino-nominated in 2023.

Tragically, during the pandemic, Tio Wilson passed away from a heart condition, but his final recordings were posthumously released in the album "MEMÓRIAS (de onde eu nunca fui)," garnering another Grammy Latino nomination in 2021. Lagum continued to make waves in 2024 with their first carnival block in Belo Horizonte, drawing over 90,000 attendees, and embarking on a nationwide tour. The band also ventured into new musical territory with their single "Curva da Ladeira," signaling a fresh artistic chapter while staying true to their core essence.

Top Brand Affinities

Report Date: 2025-09-09

Lagum keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, PORTUGAL, UNITED STATES. The composition is heavily female (56%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 68,414 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with OSGEMEOS, Itambé, ChilliBeans supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lagum score 1.75% — Moderate bucket.

Brand: OSGEMEOSBrand: ItambéBrand: ChilliBeans

Followers:1,512,181

Engagements:26,510

Rate:1.8%

Posts:557

Avg Likes:26,112

Avg Comments:539

Avg Views:91,714

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,512,181 · Engagements 26,510 · Rate 1.8% Posts 557 · Views 91,714 · Avg Likes 26,112 · Avg Comments 539 · Avg Views 91,714	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 8% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (0%) ALGERIA (0%) MEXICO (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (0%)
Platform Engagement	Instagram: 18,739 avg likes/post · Tiktok: 23,300 avg views/post · Youtube: 68,414 avg views/post	Best reach: Youtube 68,414 avg views; best engagement: Instagram 18,739 avg likes

Top Brand Affinities

OSGEMEOS

Score: 45.10

Itambé

Score: 30.74

ChilliBeans

Score: 20.73

Lojas Renner

Score: 19.79

Lollapalooza

Score: 18.25

Boticario

Score: 14.23

Itaipava

Score: 12.75

Banco Bradesco

Score: 11.13

Riachuelo

Score: 10.52

Havaianas

Score: 10.09

Sarar

Score: 7.86

Moda Praia

Score: 6.15

Brand	Category	Score
OSGEMEOS		45.10
Itambé		30.74
ChilliBeans		20.73
Lojas Renner		19.79
Lollapalooza		18.25
Boticario		14.23
Itaipava		12.75
Banco Bradesco		11.13
Riachuelo		10.52
Havaianas		10.09
Sarar		7.86
Moda Praia		6.15
Colgate		3.14
Heineken		2.97
Tomorrowland		2.69
Budweiser		2.68
SheInside		1.79
Spotify Music		1.76
DC Entertainment		1.75
shein		1.60
Pandora		1.54
Pixar		1.50
KitKat		1.36
GoPro		1.34
Ray-Ban		1.33
Mitsubishi		1.31
Guinness		1.23
Renault		1.20
Netflix		1.06
Walt Disney		0.95
Red Bull		0.94
Coca-Cola		0.92
Vogue		0.92
musical.ly		0.89
McDonald's		0.82
Vans		0.80
Lego		0.78
Nutella		0.72
Converse		0.71
Adobe		0.70
Polaroid		0.68
Marvel Entertainment		0.65
SoundCloud		0.64
HBO		0.64
Canon		0.60
Chevrolet		0.59
Starbucks		0.59
Nikon		0.49
Zara		0.49
MAC Cosmetics		0.46

Official Profiles

Artist: Lagum

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Lagum today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-14 06:00 UTC	Lagum	URB Stage	Porto Alegre, Brazil	sympla.com.br songkick.com
2026-04-09 02:00 UTC	Lagum	Lido	Berlin, Germany	songkick.com bossafm.com
2026-04-10 02:30 UTC	Lagum	Melkweg	Amsterdam, Netherlands	ticketmaster-nl.tm7510.net ticketmaster.evyy.net
2026-04-13 02:00 UTC	Lagum	The Jazz Cafe	London, United Kingdom	songkick.com songkick.com songkick.com songkick.com songkick.com ticketmaster-uk.tm7560.net seetickets.com link.dice.fm eventim.co.uk gigantic.com ticketmaster-uk.tm7560.net songkick.com
2026-04-15 02:00 UTC	Lagum	The Button Factory	Dublin, Ireland	songkick.com bossafm.com
2026-04-16 03:00 UTC	Lagum	Sala Apolo	Barcelona, Spain	ticketfever.es
2026-04-18 04:00 UTC	Lagum	Hard Club	Porto, Portugal	ticketline.sapo.pt