Lagos

Lagos — pop artist from VE.

Formed in 2019 by producers and composers Luis Jimenez and Agustín Zubillaga, LAGOS is a musical project that transitioned from working behind the scenes to…

Influence: 49.09% Fanbase: 31.08% Trending: 58.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 15.65% • Very Strong

As of 2025-09-08

318,981

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:52 UTC

Genres

poppop venezolano

Biography

Formed in 2019 by producers and composers Luis Jimenez and Agustín Zubillaga, LAGOS is a musical project that transitioned from working behind the scenes to performing on major stages. Their debut album "CLÁSICOS" in 2021 produced hits like "Mónaco," "Julia," and "Cuerno." The duo later won their first Latin Grammy for co-writing the worldwide hit "Ojos Marrones" by Lasso, and also received two "Éxito SACM" awards for their songs.

In May 2024, LAGOS released their highly personal second studio album, "Alta Fidelidad," featuring tracks such as "Tengamos Pasado" and "Blanco y Negro" with Elena Rose. The band kicked off the "Alta Fidelidad Tour" in Mexico City in August to a sold-out crowd, with upcoming stops in various cities including Barcelona and Madrid, where tickets have already sold out months in advance. Currently, LAGOS is nominated for the 2024 Latin Grammy Awards for their songs "Dime Quién" and "Blanco y Negro."

Top Brand Affinities

Report Date: 2025-09-08

Lagos stands out with 18-24 & 25-34 audiences across VENEZUELA, MEXICO, UNITED STATES. The profile is male-leaning (52%), and content lands hardest on Youtube, where posts average 2,684 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Univision, Amazon Music, LATAM, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Lagos a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lagos score 1.81% — Moderate bucket.

Brand: UnivisionBrand: Amazon MusicBrand: LATAM

Followers:318,981

Engagements:5,773

Rate:1.8%

Posts:783

Avg Likes:5,768

Avg Comments:77

Avg Views:2,684

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 318,981 · Engagements 5,773 · Rate 1.8% Posts 783 · Views 2,684 · Avg Likes 5,768 · Avg Comments 77 · Avg Views 2,684	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 31% 13-17: 6% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (31%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	VENEZUELA (31%) MEXICO (21%) UNITED STATES (10%) COLOMBIA (6%) PERU (6%)	Top regions: VENEZUELA (31%), MEXICO (21%), UNITED STATES (10%)
Platform Engagement	Instagram: 5,633 avg likes/post · Youtube: 2,684 avg views/post	Best reach: Youtube 2,684 avg views; best engagement: Instagram 5,633 avg likes

Top Brand Affinities

Univision

Score: 15.65

Amazon Music

Score: 13.48

LATAM

Score: 13.41

Pro Tools

Score: 12.58

Movistar

Score: 11.46

Cafecito

Score: 11.26

American Airlines

Score: 7.25

Ableton

Score: 6.89

Suavecito

Score: 6.40

Lollapalooza

Score: 5.03

Pepsi

Score: 4.69

Spotify Music

Score: 4.41

Brand	Category	Score
Univision		15.65
Amazon Music		13.48
LATAM		13.41
Pro Tools		12.58
Movistar		11.46
Cafecito		11.26
American Airlines		7.25
Ableton		6.89
Suavecito		6.40
Lollapalooza		5.03
Pepsi		4.69
Spotify Music		4.41
Stradivarius		3.41
Gatorade		3.24
Colgate		3.17
VidaSana		2.46
Sony		2.23
Tomorrowland		2.20
Coachella		2.13
Forever 21		2.09
Bershka		1.88
musical.ly		1.86
Beats Electronics		1.82
HBO		1.59
FIFA		1.57
SoundCloud		1.52
Pixar		1.51
Polaroid		1.48
shein		1.46
Adobe		1.43
Star Wars		1.37
SheInside		1.34
Maybelline		1.34
Marvel		1.31
Fujifilm		1.30
Coca-Cola		1.19
Walt Disney		1.17
Heineken		1.14
Nutella		1.13
Netflix		1.12
Calvin Klein		1.10
Vans		1.09
GoPro		1.09
Canon		1.07
Red Bull		1.07
Lego		1.06
L'Oréal Paris		1.05
Mitsubishi		1.03
OREO		1.02
Zara		1.00