Lady Wray

Lady Wray — r&b, funk & soul artist from BR.

Lady Wray's latest album, Piece of Me, released on Big Crown Records, serves as both a continuation and a homecoming for the artist alongside label co-owner…

Influence: 55.32% Fanbase: 31.54% Trending: 67.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 34.11% • Very Strong

As of 2025-09-09

58,159

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:45 UTC

Genres

r&b, funk & soulindie soulr&b/soulfunksoulcontemporary r&b

Biography

Lady Wray's latest album, Piece of Me, released on Big Crown Records, serves as both a continuation and a homecoming for the artist alongside label co-owner Leon Michels. Building upon the soulful R&B sound of her previous work, Piece of Me features a blend of boom-bap drums and chunky basslines that harken back to her earlier music, showcasing Lady Wray's vocal prowess and songwriting in a nostalgic yet fresh light.

Top Brand Affinities

Report Date: 2025-09-09

Lady Wray indexes high with fans in the 25-34 range in UNITED STATES, UNITED KINGDOM, CANADA. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,665 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Spinrilla, Akai, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Lady Wray when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Lady Wray score 1.19% — Moderate bucket.

Brand: Live NationBrand: SpinrillaBrand: Akai

Followers:58,159

Engagements:692

Rate:1.2%

Posts:617

Avg Likes:689

Avg Comments:38

Avg Views:5,665

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,159 · Engagements 692 · Rate 1.2% Posts 617 · Views 5,665 · Avg Likes 689 · Avg Comments 38 · Avg Views 5,665	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 58% 18-24: 24% 35-44: 11% 45-64: 5%	Largest: 25-34 (58%); next: 18-24 (24%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (87%) UNITED KINGDOM (3%) CANADA (2%) FRANCE (1%) BRAZIL (1%)	Top regions: UNITED STATES (87%), UNITED KINGDOM (3%), CANADA (2%)
Platform Engagement	Instagram: 659 avg likes/post · Youtube: 5,665 avg views/post	Best reach: Youtube 5,665 avg views; best engagement: Instagram 659 avg likes

Top Brand Affinities

Live Nation

Score: 34.11

Spinrilla

Score: 21.54

Akai

Score: 20.06

Mixcloud

Score: 19.67

Amazon Music

Score: 17.78

WNBA

Score: 13.99

MOOG

Score: 13.99

Pro Tools

Score: 13.96

Shea Moisture

Score: 12.89

Pioneer

Score: 11.29

iHeartRadio Music Awards

Score: 11.17

HBO Max

Score: 9.82

Brand	Category	Score
Live Nation		34.11
Spinrilla		21.54
Akai		20.06
Mixcloud		19.67
Amazon Music		17.78
WNBA		13.99
MOOG		13.99
Pro Tools		13.96
Shea Moisture		12.89
Pioneer		11.29
iHeartRadio Music Awards		11.17
HBO Max		9.82
MTV		8.99
NBC		8.66
Benihana		7.89
Ableton		7.45
Delta		7.32
Hennessy		7.06
Beats Electronics		6.78
Macy's		6.50
ESPN		6.35
FashionNova		6.35
SoundCloud		6.32
Fenty beauty		6.32
Chick-fil-A		6.30
CNN		5.93
Kroger		5.69
Verizon		5.34
Spotify Music		5.28
Steve Madden		5.27
Walgreens		5.15
Alexander McQueen		4.99
American Airlines		4.69
Coach		4.52
Walmart		4.43
Target		4.38
NFL		4.23
Margaritaville		4.22
Los Angeles Lakers		4.14
FedEx		4.09
Timberland		4.07
Sneakerhead		3.81
ASOS		3.72
OLD NAVY		3.70
Urban Outfitters		3.69
Kodak		3.67
NBA		3.66
Philips		3.64
Dr. Martens		3.50
Nickelodeon		3.46