Lady Gaga
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-10-08
108,322,402
Social Media Followers
As of 2025-10-08
00:00:00
Hours Airplay
2025-11-28 00:20:22 UTC
Genres
Biography
Beyond her musical accomplishments, Lady Gaga's impact transcends genres and mediums. From her acclaimed pop hits to her forays into the American Songbook with albums like Cheek to Cheek and Love For Sale alongside Tony Bennett, Gaga's artistry knows no bounds. She's not only an Academy Award-winning songwriter for "Shallow" from A Star Is Born but also a successful actress in films like House of Gucci and Joker: Folie à Deux. Additionally, her dedication to mental health and LGBTQ+ rights through her Born This Way Foundation showcases her commitment to social activism. Gaga's influence extends to the worlds of business and advocacy, firmly establishing her as a true icon of our time.
Lady Gaga maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The audience leans heavily female (57%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,100,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Boticario, Itaipava, Lollapalooza makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 108,322,402 · Engagements 1,504,593 · Rate 1.4% Posts 4,413 · Views 4,758,292 · Avg Likes 1,472,136 · Avg Comments 23,523 · Avg Views 4,758,292 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 35-44: 7% 13-17: 7% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 57% Male: 43% Non-binary/Other: 0% |
Skews female (57%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (14%) PHILIPPINES (5%) FRANCE (4%) INDIA (4%) |
Top regions: UNITED STATES (16%), BRAZIL (14%), PHILIPPINES (5%) |
| Platform Engagement | Instagram: 1,002,117 avg likes/post · Tiktok: 4,100,000 avg views/post · Youtube: 658,292 avg views/post | Best reach: Tiktok 4,100,000 avg views; best engagement: Instagram 1,002,117 avg likes |
Top Brand Affinities
Boticario
Itaipava
Lollapalooza
Moda Praia
KARL LAGERFELD
Benefit Cosmetics
Tomorrowland
ASOS
Babybump
Showtime
Primark
Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Boticario | 10.54 | |
| Itaipava | 9.27 | |
| Lollapalooza | 7.77 | |
| Moda Praia | 6.76 | |
| KARL LAGERFELD | 5.67 | |
| Benefit Cosmetics | 3.40 | |
| Tomorrowland | 2.97 | |
| ASOS | 2.96 | |
| Babybump | 2.67 | |
| Showtime | 2.67 | |
| Primark | 2.55 | |
| Urban Outfitters | 2.49 | |
| Budweiser | 2.39 | |
| NYX Cosmetics | 2.38 | |
| Vogue | 2.33 | |
| TOM FORD | 2.33 | |
| Coachella | 2.20 | |
| Heineken | 2.20 | |
| Polaroid | 2.13 | |
| Pixar | 2.09 | |
| Forever 21 | 2.06 | |
| shein | 2.00 | |
| Dr. Martens | 1.97 | |
| Fenty beauty | 1.96 | |
| Yves Saint Laurent | 1.95 | |
| AMC | 1.92 | |
| Versace | 1.92 | |
| Tinder | 1.90 | |
| Victoria's Secret | 1.89 | |
| Aperol | 1.87 | |
| LEGOLAND | 1.85 | |
| Bellagio | 1.84 | |
| HBO | 1.84 | |
| Armani | 1.80 | |
| Make Up For Ever | 1.80 | |
| H&M | 1.79 | |
| Anastasia Beverly Hills | 1.77 | |
| Target | 1.77 | |
| SheInside | 1.74 | |
| Paramount Pictures | 1.71 | |
| Tarte Cosmetics | 1.69 | |
| League of Legends | 1.68 | |
| Calvin Klein | 1.59 | |
| Guess | 1.58 | |
| Warner Bros | 1.58 | |
| Ray-Ban | 1.52 | |
| Michael Kors | 1.50 | |
| Crocs | 1.47 | |
| Lush | 1.47 | |
| Universal | 1.47 |
Official Profiles
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LoginArtist: Lady Gaga
The map shows every radio station that aired Lady Gaga today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-25)
Total: 119,046,969
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
100,722,366 | 84.61% |
| [+] |
|
7,356,694 | 6.18% |
| [+] |
|
5,141,991 | 4.32% |
| [+] |
|
3,377,428 | 2.84% |
| [+] |
|
1,968,700 | 1.65% |
| [+] |
|
479,790 | 0.40% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-06 03:30 UTC | Lady Gaga | Marvel Stadium | Melbourne, Australia | |
| 2025-12-07 03:30 UTC | Lady Gaga | Marvel Stadium | Melbourne, Australia | |
| 2025-12-10 03:30 UTC | Lady Gaga | Suncorp Stadium | Shoalhaven City Council, Australia | |
| 2025-12-13 03:30 UTC | Lady Gaga | Accor Stadium | Sydney, Australia | |
| 2025-12-14 03:30 UTC | Lady Gaga | Accor Stadium | Sydney, Australia | |
| 2026-01-22 03:00 UTC | Lady Gaga | Kyocera Dome Osaka | Osaka, Japan | |
| 2026-01-23 03:00 UTC | Lady Gaga | Kyocera Dome Osaka | Osaka, Japan | |
| 2026-01-26 02:00 UTC | Lady Gaga | Tokyo Dome | Ota, Japan | |
| 2026-01-27 03:00 UTC | Lady Gaga | Tokyo Dome | Ota, Japan | |
| 2026-01-30 03:00 UTC | Lady Gaga | Tokyo Dome | Ota, Japan | |
| 2026-02-15 04:00 UTC | Lady Gaga | Desert Diamond Arena | Glendale, United States | |
| 2026-02-16 04:00 UTC | Lady Gaga | Desert Diamond Arena | Glendale, United States | |
| 2026-02-19 04:00 UTC | Lady Gaga | Kia Forum | Inglewood, United States | |
| 2026-02-20 04:00 UTC | Lady Gaga | Kia Forum | Inglewood, United States | |
| 2026-02-23 04:00 UTC | Lady Gaga | Kia Forum | Inglewood, United States | |
| 2026-02-24 04:00 UTC | Lady Gaga | Kia Forum | Inglewood, United States | |
| 2026-03-01 04:00 UTC | Lady Gaga | Dickies Arena | Fort Worth, United States | |
| 2026-03-02 04:00 UTC | Lady Gaga | Dickies Arena | Fort Worth, United States | |
| 2026-03-05 04:00 UTC | Lady Gaga | State Farm Arena | Atlanta, United States | |
| 2026-03-06 04:00 UTC | Lady Gaga | State Farm Arena | Atlanta, United States | |
| 2026-03-09 03:00 UTC | Lady Gaga | Moody Center | Austin, United States | |
| 2026-03-10 03:00 UTC | Lady Gaga | Moody Center | Austin, United States | |
| 2026-03-14 03:00 UTC | Lady Gaga | Kaseya Center | Miami, United States | |
| 2026-03-20 03:00 UTC | Lady Gaga | Madison Square Garden | New York, United States | |
| 2026-03-21 03:00 UTC | Lady Gaga | Madison Square Garden | New York, United States | |
| 2026-03-24 03:00 UTC | Lady Gaga | Capital One Arena | Washington, United States | |
| 2026-03-25 03:00 UTC | Lady Gaga | Capital One Arena | Washington, United States | |
| 2026-03-30 03:00 UTC | Lady Gaga | TD Garden | Boston, United States | |
| 2026-03-31 03:00 UTC | Lady Gaga | TD Garden | Boston, United States | |
| 2026-04-03 03:00 UTC | Lady Gaga | Bell Centre | Montréal, Canada | |
| 2026-04-04 03:00 UTC | Lady Gaga | Bell Centre | Montréal, Canada | |
| 2026-04-07 03:00 UTC | Lady Gaga | Bell Centre | Montréal, Canada | |
| 2026-04-10 03:00 UTC | Lady Gaga | Grand Casino Arena | Saint Paul, United States | |
| 2026-04-11 03:00 UTC | Lady Gaga | Grand Casino Arena | Saint Paul, United States | |
| 2026-04-14 03:00 UTC | Lady Gaga | Madison Square Garden | New York, United States |















