
Lady Gaga
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
107,126,275
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
Updated 2025-10-03 18:57:00 UTC
Genres
Scores
Biography
Beyond her musical accomplishments, Lady Gaga's impact transcends genres and mediums. From her acclaimed pop hits to her forays into the American Songbook with albums like Cheek to Cheek and Love For Sale alongside Tony Bennett, Gaga's artistry knows no bounds. She's not only an Academy Award-winning songwriter for "Shallow" from A Star Is Born but also a successful actress in films like House of Gucci and Joker: Folie à Deux. Additionally, her dedication to mental health and LGBTQ+ rights through her Born This Way Foundation showcases her commitment to social activism. Gaga's influence extends to the worlds of business and advocacy, firmly establishing her as a true icon of our time.
Lady Gaga maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The audience leans heavily female (56%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 8,200,000 avg views per post; Instagram functions as the community touchpoint. Affinity with Boticario, Itaipava, Moda Praia makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 107,126,275 · Engagements 1,889,677 · Rate 1.8% Posts 4,387 · Views 8,393,923 · Avg Likes 1,825,591 · Avg Comments 37,727 · Avg Views 8,393,923 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 53% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (31%) |
Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
Top Countries |
UNITED STATES (18%) BRAZIL (13%) PHILIPPINES (5%) INDIA (5%) MEXICO (4%) |
Top regions: UNITED STATES (18%), BRAZIL (13%), PHILIPPINES (5%) |
Platform Engagement | Instagram: 1,032,373 avg likes/post · Tiktok: 8,200,000 avg views/post · Youtube: 193,923 avg views/post | Best reach: Tiktok 8,200,000 avg views; best engagement: Instagram 1,032,373 avg likes |
Top Brand Affinities
Boticario
Itaipava
Moda Praia
Lollapalooza
ASOS
Benefit Cosmetics
Marc Jacobs
Tomorrowland
Urban Outfitters
Coachella
Fenty beauty
Dr. Martens
Brand | Category | Score |
---|---|---|
Boticario | 10.56 | |
Itaipava | 9.15 | |
Moda Praia | 6.68 | |
Lollapalooza | 3.64 | |
ASOS | 3.11 | |
Benefit Cosmetics | 3.08 | |
Marc Jacobs | 2.97 | |
Tomorrowland | 2.95 | |
Urban Outfitters | 2.89 | |
Coachella | 2.50 | |
Fenty beauty | 2.45 | |
Dr. Martens | 2.43 | |
Budweiser | 2.35 | |
Showtime | 2.28 | |
Victoria's Secret | 2.28 | |
Anastasia Beverly Hills | 2.18 | |
Nickelodeon | 2.11 | |
Tinder | 2.10 | |
Versace | 2.08 | |
Forever 21 | 2.04 | |
Sunnies Studios | 2.04 | |
Aperol | 1.99 | |
Urban Decay Cosmetics | 1.99 | |
AMC | 1.97 | |
Vogue | 1.92 | |
NYX Cosmetics | 1.90 | |
LEGOLAND | 1.83 | |
Polaroid | 1.82 | |
Primark | 1.79 | |
Paramount Pictures | 1.71 | |
Yves Saint Laurent | 1.70 | |
Calvin Klein | 1.69 | |
League of Legends | 1.68 | |
Too Faced Cosmetics | 1.66 | |
Bellagio | 1.60 | |
Sephora | 1.58 | |
shein | 1.57 | |
Warner Bros | 1.57 | |
L'Oréal Paris | 1.56 | |
Target | 1.45 | |
Christian Dior | 1.44 | |
MAC Cosmetics | 1.43 | |
Zara | 1.43 | |
Pandora | 1.42 | |
Balenciaga | 1.38 | |
Ray-Ban | 1.36 | |
SheInside | 1.35 | |
HBO | 1.34 | |
H&M | 1.34 | |
Pixar | 1.34 |
Official Profiles
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LoginArtist: Lady Gaga
The map shows every radio station that aired Lady Gaga today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-25)
Total: 119,046,969
PLATFORM | TOTAL | % | |
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100,722,366 | 84.61% |
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7,356,694 | 6.18% |
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5,141,991 | 4.32% |
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3,377,428 | 2.84% |
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1,968,700 | 1.65% |
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479,790 | 0.40% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Radio Spins (2025-09-26)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-09-26 00:22:59 | The Dead Dance | Radio 105 | Lombardy, IT | 5 |
2025-09-26 00:22:34 | Abracadabra | Radio Hannover 87.6 R | Hannover, DE | 218 |
2025-09-26 00:22:27 | Abracadabra | Antenne 1 Baden-Württemberg | Stuttgart, DE | 2 |
2025-09-26 00:22:18 | Abracadabra | RTS FM | Montpellier, FR | 217 |
2025-09-26 00:21:51 | Die With A Smile | Hit FM | Madrid, ES | 189 |
2025-09-26 00:21:15 | The Dead Dance | CHUM | Toronto, ON, CA | 204 |
2025-09-26 00:20:53 | Abracadabra | Hitradio Rt1 | Ingolstadt, DE | 164 |
2025-09-26 00:20:48 | Abracadabra | Hitradio Rt1 Nordschwaben | Ulm, DE | 165 |
2025-09-26 00:20:42 | The Dead Dance | Mix 106.5 FM | Baltimore, MD, US | 210 |
2025-09-26 00:20:38 | The Dead Dance | Radio Expres | Bratislava, SK | 219 |
Popularity (2025-10-02)
Platform | % |
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No data. |