Ladi6

Ladi6 — pop artist from NZ.

Ladi6 has established herself as the leading figure in New Zealand's hip-hop, soul, and R&B scenes through her role as a vocalist, MC, and truth-teller. Her…

Influence: 49.44% Fanbase: 23.59% Trending: 62.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 149.58% • Very Strong

As of 2025-09-08

37,757

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:18 UTC

Genres

poppacific islands popr&b, funk & soulr&b/soulcontemporary r&bneo soul

Biography

Ladi6 has established herself as the leading figure in New Zealand's hip-hop, soul, and R&B scenes through her role as a vocalist, MC, and truth-teller. Her ongoing growth and development have solidified her reputation as the country's undisputed Queen of these genres.

Top Brand Affinities

Report Date: 2025-09-08

Ladi6 performs best with fans in the 25-34 range, concentrated in NEW ZEALAND, UNITED STATES, AUSTRALIA. Audience composition is female-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 383 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Air New Zealand, TUI, TUI Group, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ladi6 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ladi6 score 0.60% — Low bucket.

Brand: Air New ZealandBrand: TUIBrand: TUI Group

Followers:37,757

Engagements:226

Rate:0.6%

Posts:166

Avg Likes:225

Avg Comments:11

Avg Views:383

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,757 · Engagements 226 · Rate 0.6% Posts 166 · Views 383 · Avg Likes 225 · Avg Comments 11 · Avg Views 383	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 34% 35-44: 14% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (34%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	NEW ZEALAND (31%) UNITED STATES (16%) AUSTRALIA (10%) BRAZIL (5%) GERMANY (4%)	Top regions: NEW ZEALAND (31%), UNITED STATES (16%), AUSTRALIA (10%)
Platform Engagement	Instagram: 209 avg likes/post · Youtube: 383 avg views/post	Best reach: Youtube 383 avg views; best engagement: Instagram 209 avg likes

Top Brand Affinities

Air New Zealand

Score: 149.58

TUI

Score: 40.35

TUI Group

Score: 39.99

Afterpay

Score: 23.64

Mixcloud

Score: 22.42

Kmart

Score: 18.62

Ableton

Score: 13.35

New Line Cinema

Score: 11.80

Vodafone

Score: 11.53

Qantas

Score: 11.04

Akai

Score: 10.57

Jim Beam

Score: 9.27

Brand	Category	Score
Air New Zealand		149.58
TUI		40.35
TUI Group		39.99
Afterpay		23.64
Mixcloud		22.42
Kmart		18.62
Ableton		13.35
New Line Cinema		11.80
Vodafone		11.53
Qantas		11.04
Akai		10.57
Jim Beam		9.27
Sennheiser		8.83
Sunnies Studios		8.05
Pioneer		7.65
Holden		7.42
iHeartRadio Music Awards		5.61
Emporium		5.34
Beats Electronics		5.15
Spotify Music		4.63
Lush		4.12
SoundCloud		3.99
Showtime		3.69
Tinder		3.54
UberEATS		3.44
Cadbury		3.03
Geocaching		2.98
Preloved		2.95
Stüssy		2.84
Airbnb		2.71
KFC		2.65
McLaren		2.64
Aperol		2.52
The Olympic Games		2.48
Coachella		2.47
Paramount Pictures		2.42
Lululemon Athletica		2.29
Carhartt		2.22
Guinness		2.20
Sneakerhead		2.17
Snickers		2.16
Bentley		2.13
Polaroid		2.11
Dr. Martens		2.10
Heineken		2.10
Red Bull		1.97
New Balance		1.89
ASOS		1.87
UFC		1.80
Fujifilm		1.77