La Vela Puerca

La Vela Puerca — rock artist from UY.

La Vela Puerca, a rock band formed in 1995 in Montevideo, Uruguay, has become one of the most popular and influential acts in South America. Emerging during…

Influence: 54.84% Fanbase: 44.77% Trending: 59.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 11.22% • Very Strong

As of 2025-09-09

944,471

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:05:12 UTC

Genres

rocklatin rockrock en espanolrock uruguayorockpop rockalternativelatin alternative

Biography

La Vela Puerca, a rock band formed in 1995 in Montevideo, Uruguay, has become one of the most popular and influential acts in South America. Emerging during the restoration of democracy after a decade-long dictatorship, their energetic and colorful profile stood out among their peers, offering a critical yet positive attitude in their music.

The band consists of Sebastián Teysera Enano, Sebastián Cebreiro Cebolla, Nicolás Lieutier, Carlos Quijano, Alejandro Piccone, Diego Méndez, Santiago Butler, Rafael Di Bello, and José Canedo. With over 20 years of experience, 7 studio albums, and 3 DVDs, they have toured extensively in Latin America, the US, and Europe, establishing themselves as a solid rock act in the Rio de La Plata region. La Vela Puerca has performed at renowned venues like Luna Park, Obras, Atlanta, and Ferrocarril Oeste in Buenos Aires, as well as the Teatro de Verano and Velódromo Municipal in Montevideo, collaborating with notable producers and sound engineers throughout their career.

Top Brand Affinities

Report Date: 2025-09-09

La Vela Puerca reliably reaches 18-24 & 25-34 audiences in ARGENTINA, URUGUAY, MEXICO. The base is heavily male (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,514 avg views per post); Instagram layers on depth and replies. The audience sits near Movistar, Cafecito, Suavecito, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Vela Puerca score 0.29% — Low bucket.

Brand: MovistarBrand: CafecitoBrand: Suavecito

Followers:944,471

Engagements:2,772

Rate:0.3%

Posts:2,112

Avg Likes:2,765

Avg Comments:55

Avg Views:2,514

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 944,471 · Engagements 2,772 · Rate 0.3% Posts 2,112 · Views 2,514 · Avg Likes 2,765 · Avg Comments 55 · Avg Views 2,514	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	ARGENTINA (54%) URUGUAY (24%) MEXICO (4%) COLOMBIA (4%) SPAIN (3%)	Top regions: ARGENTINA (54%), URUGUAY (24%), MEXICO (4%)
Platform Engagement	Instagram: 2,462 avg likes/post · Youtube: 2,514 avg views/post	Best reach: Youtube 2,514 avg views; best engagement: Instagram 2,462 avg likes

Top Brand Affinities

Movistar

Score: 11.22

Cafecito

Score: 9.74

Suavecito

Score: 9.07

Lollapalooza

Score: 7.97

Campari

Score: 6.39

Iberostar Hotels & Resorts

Score: 4.01

Pringles

Score: 3.65

Spotify Music

Score: 2.88

VidaSana

Score: 2.39

Peugeot

Score: 2.19

FIFA

Score: 2.18

Heineken

Score: 1.92

Brand	Category	Score
Movistar		11.22
Cafecito		9.74
Suavecito		9.07
Lollapalooza		7.97
Campari		6.39
Iberostar Hotels & Resorts		4.01
Pringles		3.65
Spotify Music		2.88
VidaSana		2.39
Peugeot		2.19
FIFA		2.18
Heineken		1.92
Nikon		1.88
Lamborghini		1.87
Renault		1.57
Fiat		1.44
musical.ly		1.42
New Balance		1.29
Pokemon Go		1.27
GoPro		1.25
HBO		1.20
Netflix		1.19
Coca-Cola		1.16
Pepsi		1.14
Adobe		1.13
Guess		1.03
Chevrolet		0.96
Universal		0.90
Star Wars		0.90
Honda		0.89
DC Entertainment		0.87
NBA		0.82
PlayStation		0.82
Ford		0.75
Marvel		0.74
Pandora		0.74
Puma		0.73
Sony		0.71
Red Bull		0.70
Walt Disney		0.70
Canon		0.65
Polaroid		0.64
National Geographic		0.63
Yamaha		0.62
Volkswagen		0.62
Marvel Entertainment		0.60
SoundCloud		0.58
Nintendo		0.57
Samsung Group		0.53
Suzuki		0.52