La Sonora Dinamita Brand Affinity ranks highest Univision at 25.46% . Very Strong. Score DMDB 63.20% | Fanbase 49.53%

La Sonora Dinamita — latin artist from CO.

Lucho Argain, born Luis Guillermo Pérez Cedrón, began his music career in 1959 with Discos Fuentes. He formed an orchestra inspired by Cuban Sonora Matancera,…

La Sonora Dinamita

Recognizable

Country: CO | Gender: mixed | Artist ID: 11e81bc3-4efb-ff06-88d2-a0369fe50396

Find Artist

Genres

latinlatintropicalsalsa colombianarancheracumbia

Influential: 63.20% Fanbase: 49.53% Trending: 70.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 25.46% • Very Strong

As of 2025-09-09

1,647,788

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.20% | Fanbase 49.53% | Trending 70.03% | CAREER STAGE: MAINSTREAM

Biography

Lucho Argain, born Luis Guillermo Pérez Cedrón, began his music career in 1959 with Discos Fuentes. He formed an orchestra inspired by Cuban Sonora Matancera, which disbanded in 1963. In 1977, Pedro Lucho Argaín took over leadership of La Sonora Dinamita, a group that played a significant role in the resurgence of cumbia as a popular artform, releasing numerous albums and singles that achieved chart success.

La Sonora Dinamita, under various leaderships and lineup changes, has been credited with revitalizing cumbia across Latin America. Their music has garnered international acclaim, with hits like "Mi Cucu" and successful albums such as Fulminante. The band has toured globally since 1995, performing in Europe and North America. In 2016, they released a collaborative album titled Juntos la por Sonora, featuring duets with prominent Mexican artists.

Report Date: 2025-09-09

La Sonora Dinamita cuts through with 18-24 & 25-34 audiences and consistency across MEXICO, ECUADOR, UNITED STATES. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 93,547 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Univision, MOOG, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Sonora Dinamita score 0.04% — Low bucket.

Brand: UnivisionBrand: MOOGBrand: Mixcloud

Followers:1,647,788

Engagements:643

Rate:0.0%

Posts:2,267

Avg Likes:604

Avg Comments:30

Avg Views:96,213

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,647,788 · Engagements 643 · Rate 0.0% Posts 2,267 · Views 96,213 · Avg Likes 604 · Avg Comments 30 · Avg Views 96,213	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 36% 35-44: 13% 45-64: 7%	Largest: 18-24 (41%); next: 25-34 (36%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	MEXICO (40%) ECUADOR (14%) UNITED STATES (12%) INDIA (9%) TüRKIYE (7%)	Top regions: MEXICO (40%), ECUADOR (14%), UNITED STATES (12%)
Platform Engagement	Instagram: 60 avg likes/post · Tiktok: 2,666 avg views/post · Youtube: 93,547 avg views/post	Best reach: Youtube 93,547 avg views; best engagement: Youtube 464 avg likes

Top Brand Affinities

Univision

Score: 25.46

MOOG

Score: 22.32

Mixcloud

Score: 22.04

Ableton

Score: 20.38

Pioneer

Score: 18.61

LATAM

Score: 13.78

Suavecito

Score: 10.41

Amazon Music

Score: 10.38

PLAYMOBIL

Score: 6.68

Cafecito

Score: 5.78

Tomorrowland

Score: 5.15

Movistar

Score: 4.28

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Top Brand Affinities

Brand	Category	Score
Univision		25.46
MOOG		22.32
Mixcloud		22.04
Ableton		20.38
Pioneer		18.61
LATAM		13.78
Suavecito		10.41
Amazon Music		10.38
PLAYMOBIL		6.68
Cafecito		5.78
Tomorrowland		5.15
Movistar		4.28
Bacardi		4.27
Prismacolor		3.66
Kodak		3.44
Coachella		3.29
Jaguar		2.77
Garnier		2.63
Galatasaray		2.57
Pepsi		2.52
Matrix		2.51
League of Legends		2.13
Pokemon Go		1.95
Vogue		1.75
Guess		1.74
Adobe		1.70
Versace		1.59
Bershka		1.53
Red Bull		1.52
Pokemon		1.43
Pixar		1.41
Forever 21		1.40
musical.ly		1.39
shein		1.36
Spotify Music		1.33
Pandora		1.31
Ray-Ban		1.31
CBS		1.29
SheInside		1.28
New Balance		1.19
CBS Television Studios		1.16
Christian Dior		1.15
Marvel		1.15
DC Entertainment		1.14
Converse		1.12
Lamborghini		1.10
Sony		1.10
Beats Electronics		1.09
Lego		1.09
Anastasia Beverly Hills		1.07