La Ley Brand Affinity ranks highest Movistar at 45.52% . Very Strong. Score DMDB 63.52% | Fanbase 47.81%

La Ley — pop artist from CL.

Formed in 1987, Rodrigo Aboitiz, Andrés Bobe, and Shia Arbulu established the techno-pop ensemble La Ley. Following the departure of Aboitiz and Arbulu, Bobe…

La Ley

Recognizable

Country: CL | Artist ID: 11e81bc8-1062-c3d8-87d3-a0369fe50396

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Genres

poplatin popindie poprocklatin rockrock en espanolchilean rockrockalternativelatin alternativeindie rocklatinlatin

Influential: 63.52% Fanbase: 47.81% Trending: 71.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 45.52% • Very Strong

As of 2025-09-09

185,486

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.52% | Fanbase 47.81% | Trending 71.37% | CAREER STAGE: MAINSTREAM

Biography

Formed in 1987, Rodrigo Aboitiz, Andrés Bobe, and Shia Arbulu established the techno-pop ensemble La Ley. Following the departure of Aboitiz and Arbulu, Bobe joined forces with Mauricio Clavería, Luciano Rojas, and Beto Cuevas. The band gained popularity with the release of their debut album Doble Opuesto, which included a cover of the Rolling Stones' "Angie." Despite the tragic loss of founder Andrés Bobe in 1994, La Ley continued to thrive, releasing successful albums such as Invisible and Vértigo. Their Grammy-winning MTV Unplugged album solidified their status as Latin American rock icons.

After disbanding in 2005, La Ley regrouped in 2008 to release Las de Ley de La Ley and embark on a South American tour. The band reunited once more in 2014 to release Retour, followed by the album Adaptación in 2016, showcasing their enduring musical prowess. La Ley's legacy continues to resonate through their extensive discography and live performances across Latin America.

Report Date: 2025-09-09

La Ley has momentum with 25-34 & 18-24 audiences—particularly in CHILE, MEXICO, ARGENTINA. A heavily male (62%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 5,971 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, Univision, Falabella signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist La Ley score 0.52% — Low bucket.

Brand: MovistarBrand: UnivisionBrand: Falabella

Followers:185,486

Engagements:958

Rate:0.5%

Posts:388

Avg Likes:936

Avg Comments:73

Avg Views:5,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 185,486 · Engagements 958 · Rate 0.5% Posts 388 · Views 5,971 · Avg Likes 936 · Avg Comments 73 · Avg Views 5,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 35% 35-44: 17% 45-64: 5%	Largest: 25-34 (41%); next: 18-24 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	CHILE (22%) MEXICO (21%) ARGENTINA (11%) UNITED STATES (9%) PERU (8%)	Top regions: CHILE (22%), MEXICO (21%), ARGENTINA (11%)
Platform Engagement	Instagram: 817 avg likes/post · Youtube: 5,971 avg views/post	Best reach: Youtube 5,971 avg views; best engagement: Instagram 817 avg likes

Top Brand Affinities

Movistar

Score: 45.52

Univision

Score: 25.48

Falabella

Score: 22.77

Cafecito

Score: 11.93

VidaSana

Score: 7.78

Lollapalooza

Score: 7.40

Amazon Music

Score: 7.26

LATAM

Score: 7.22

DeLorean Motor Company

Score: 6.42

Suavecito

Score: 5.04

Snoopy And The Peanuts Gang

Score: 4.39

MTV

Score: 3.93

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Top Brand Affinities

Brand	Category	Score
Movistar		45.52
Univision		25.48
Falabella		22.77
Cafecito		11.93
VidaSana		7.78
Lollapalooza		7.40
Amazon Music		7.26
LATAM		7.22
DeLorean Motor Company		6.42
Suavecito		5.04
Snoopy And The Peanuts Gang		4.39
MTV		3.93
Nescafé		3.55
Hot Wheels		2.93
Spotify Music		2.59
Coachella		2.53
AMC		2.21
Star Wars		2.08
Bellagio		2.07
Pepsi		2.00
Guess		1.91
Pokemon Go		1.88
FIFA		1.84
Transformers		1.81
Aperol		1.67
Pic Collage		1.66
Pizza Lover		1.63
Heineken		1.62
Warner Bros		1.60
Huawei		1.59
DC Entertainment		1.58
Jack Daniels		1.56
Coca-Cola		1.52
NFL		1.48
Marvel		1.47
Jaguar		1.45
Pixar		1.45
Marvel Entertainment		1.41
HBO		1.41
Nintendo		1.40
Microsoft		1.32
Chipotle Mexican Grill		1.31
musical.ly		1.29
Sony		1.25
Universal		1.23
Forever 21		1.23
Red Bull		1.20
Lego		1.17
Ray-Ban		1.16
Netflix		1.15