La K'onga
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,588,388
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Known for their infectious energy and joyful performances, La K´onga has established a reputation for delivering high-energy, celebratory music that resonates with audiences worldwide, solidifying their status as one of Argentina's leading musical exports.
La K'onga performs best with fans in the 18-24 range, concentrated in ARGENTINA, URUGUAY, CHILE. Audience composition is male-leaning (53%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 14,107 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Suavecito, Cafecito, LATAM, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, La K'onga is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,588,388 · Engagements 8,509 · Rate 0.2% Posts 2,118 · Views 14,107 · Avg Likes 8,481 · Avg Comments 165 · Avg Views 14,107 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 33% 35-44: 14% 45-64: 5% |
Largest: 18-24 (42%); next: 25-34 (33%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
ARGENTINA (90%) URUGUAY (2%) CHILE (1%) BOLIVIA (1%) PERU (1%) |
Top regions: ARGENTINA (90%), URUGUAY (2%), CHILE (1%) |
| Platform Engagement | Instagram: 7,896 avg likes/post · Youtube: 14,107 avg views/post | Best reach: Youtube 14,107 avg views; best engagement: Instagram 7,896 avg likes |
Top Brand Affinities
Suavecito
Cafecito
LATAM
Pringles
Campari
Lollapalooza
Smirnoff
Carrefour
Movistar
Renault
Baileys
Peugeot
| Brand | Category | Score |
|---|---|---|
| Suavecito | 13.08 | |
| Cafecito | 12.99 | |
| LATAM | 8.35 | |
| Pringles | 6.31 | |
| Campari | 6.16 | |
| Lollapalooza | 5.60 | |
| Smirnoff | 4.90 | |
| Carrefour | 4.42 | |
| Movistar | 3.99 | |
| Renault | 3.37 | |
| Baileys | 3.09 | |
| Peugeot | 3.04 | |
| VidaSana | 2.90 | |
| Citroen | 2.07 | |
| Fiat | 2.04 | |
| Guess | 1.89 | |
| Ferrero | 1.79 | |
| musical.ly | 1.62 | |
| FIFA | 1.50 | |
| Herbalife | 1.46 | |
| Chevrolet | 1.44 | |
| Honda | 1.39 | |
| CBS Television Studios | 1.33 | |
| CBS | 1.17 | |
| Spotify Music | 1.14 | |
| Netflix | 1.11 | |
| Yamaha | 1.03 | |
| Lamborghini | 0.98 | |
| Ford | 0.97 | |
| OREO | 0.96 | |
| Vogue | 0.96 | |
| Maybelline | 0.94 | |
| Pandora | 0.91 | |
| Nikon | 0.84 | |
| Coca-Cola | 0.73 | |
| Marvel | 0.67 | |
| McDonald's | 0.65 | |
| Toyota | 0.64 | |
| Sony | 0.63 | |
| Samsung Group | 0.55 | |
| Volkswagen | 0.54 | |
| Suzuki | 0.54 | |
| Zara | 0.53 | |
| Adidas | 0.51 | |
| HBO | 0.50 | |
| Pokemon | 0.48 | |
| DC Entertainment | 0.44 | |
| Mercedes-Benz | 0.44 | |
| Walt Disney | 0.44 | |
| GoPro | 0.43 |
Official Profiles
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LoginArtist: La K'onga
The map shows every radio station that aired La K'onga today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Popularity Change (%)
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Streaming Audience Growth
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Radio Airplay Change (min)
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Streams & Royalties
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| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
