La Casa Azul

La Casa Azul

Country: ES

Influence: 52.40% Fanbase: 30.32% Trending: 63.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 66.01% • Very Strong

As of 2025-09-08

81,410

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:50 UTC

Genres

poppopspanish indie popindie poprocklatin rock

Biography

Guille Milkyway, the creative force behind LA CASA AZUL, has successfully brought bubblegum, sunshine-pop, europop, and disco music to a wide audience. His unique and unmistakable identity transcends genre boundaries, blending hyper-melodic pop with euphoric dance beats. Influenced by artists such as The Beach Boys, Electric Light Orchestra, Daft Punk, and more, LA CASA AZUL's music offers a journey through the history of pop with a paradise-like quality that allows listeners to escape the world.

La Casa Azul Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

La Casa Azul is a clear fit for 18-24 & 25-34 audiences with strength across SPAIN, MEXICO, PERU. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (172,855 avg views per post); Youtube builds the community layer. Affinity data highlights Estrella Galícia, Fnac, El Corte Ingles, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist La Casa Azul score 3.29%Very Strong bucket.
Brand: Estrella GalíciaBrand: FnacBrand: El Corte Ingles
Followers:81,410
Engagements:2,676
Rate:3.3%
Posts:270
Views:172,855
Avg Likes:2,569
Avg Comments:136
Avg Views:172,855

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 81,410 · Engagements 2,676 · Rate 3.3%
Posts 270 · Views 172,855 · Avg Likes 2,569 · Avg Comments 136 · Avg Views 172,855
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 42%
25-34: 36%
35-44: 12%
45-64: 5%
Largest: 18-24 (42%); next: 25-34 (36%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries SPAIN (54%)
MEXICO (15%)
PERU (6%)
CHILE (5%)
ARGENTINA (5%)
Top regions: SPAIN (54%), MEXICO (15%), PERU (6%)
Platform Engagement Instagram: 649 avg likes/post · Youtube: 172,855 avg views/post Best reach: Youtube 172,855 avg views; best engagement: Youtube 1,920 avg likes

Top Brand Affinities

Estrella Galícia
Score: 66.01
Fnac
Score: 55.03
El Corte Ingles
Score: 43.11
Mapfre
Score: 23.50
PLAYMOBIL
Score: 22.61
MOCO Museum
Score: 21.75
Desigual
Score: 18.48
Iberia
Score: 14.16
Movistar
Score: 12.36
Patek Philippe
Score: 9.99
Ricard
Score: 9.58
DeLorean Motor Company
Score: 7.95
Brand Category Score
Estrella Galícia 66.01
Fnac 55.03
El Corte Ingles 43.11
Mapfre 23.50
PLAYMOBIL 22.61
MOCO Museum 21.75
Desigual 18.48
Iberia 14.16
Movistar 12.36
Patek Philippe 9.99
Ricard 9.58
DeLorean Motor Company 7.95
Daewoo 6.65
Jagermeister 5.46
VidaSana 5.09
Summit Entertainment 4.91
Ryanair 4.80
Pull&Bear 4.55
Loewe 4.33
Oculus 4.19
Tinder 3.82
Pantone Inc 3.55
Spotify Music 3.45
Montblanc 3.43
HBO 3.40
Cafecito 3.28
Kodak 3.01
Primark 2.75
Aperol 2.73
Lollapalooza 2.70
Stradivarius 2.67
Pixar 2.61
Columbia Pictures 2.61
Polaroid 2.55
Carrefour 2.39
Pepsi 2.31
Bershka 2.23
Star Wars 2.23
Dr. Martens 2.11
Fujifilm 2.05
Vogue 2.01
Lego 2.00
Warner Bros 1.98
Nintendo 1.91
Tomorrowland 1.88
Snoopy And The Peanuts Gang 1.82
Coca-Cola 1.78
Netflix 1.77
Guess 1.64
BBC 1.63

Official Profiles

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Artist: La Casa Azul

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-04-03 00:00 UTC Abonos SanSan Festival 2026 SanSan Castelló de la Plana, Spain
2026-04-04 02:00 UTC La Casa Azul San San Festival Benicàssim, Spain
2026-04-04 05:00 UTC LA CASA AZUL: San San Festival 2026 SanSan Benicàssim, Spain

Trending Artist