KZ Tandingan Brand Affinity ranks highest Penshoppe at 50.91% . Very Strong. Score DMDB 57.78% | Fanbase 45.76%

KZ Tandingan — pop artist from PH.

Singer-songwriter KZ Tandingan gained international recognition through her participation in Singer 2018, showcasing her diverse musical abilities spanning…

KZ Tandingan

Established

Country: PH | Gender: female | Artist ID: 11e81bcd-c0ae-5c34-8bd2-a0369fe50396

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Genres

poppopasianopm

Influential: 57.78% Fanbase: 45.76% Trending: 63.78%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 50.91% • Very Strong

As of 2025-09-09

4,676,536

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.78% | Fanbase 45.76% | Trending 63.78% | CAREER STAGE: MID_LEVEL

Biography

Singer-songwriter KZ Tandingan gained international recognition through her participation in Singer 2018, showcasing her diverse musical abilities spanning various genres such as ballad, folk, jazz, R&B, and pop. Her breakthrough came in 2012 when she emerged as the winner of the first season of The X Factor Philippines, subsequently earning the Best New Artist award. Known for hits like "Darating Din," "Mahal Ko o Mahal Ako," and "Two Less Lonely People in the World," KZ's music has made an impact on the Philippine music scene, with the latter track reaching number 2 on the Philippine Hot 100 in 2017. She has released two well-received albums, "KZ Tandingan" in 2013 and "Soul Supremacy" in 2017.

In the upcoming year, KZ is preparing to unveil her latest album, "Soul Supremacy II," as a follow-up to her successful 2017 release.

Report Date: 2025-09-09

KZ Tandingan engages 18-24 & 25-34 audiences with repeatable results in PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. The fan base skews heavily female (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (583,800 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Penshoppe, Jollibee, Alden, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KZ Tandingan score 1.77% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:4,676,536

Engagements:82,713

Rate:1.8%

Posts:6,905

Avg Likes:78,996

Avg Comments:810

Avg Views:587,844

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,676,536 · Engagements 82,713 · Rate 1.8% Posts 6,905 · Views 587,844 · Avg Likes 78,996 · Avg Comments 810 · Avg Views 587,844	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 13-17: 9% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	PHILIPPINES (84%) UNITED STATES (5%) UNITED ARAB EMIRATES (2%) CHINA (1%) CANADA (1%)	Top regions: PHILIPPINES (84%), UNITED STATES (5%), UNITED ARAB EMIRATES (2%)
Platform Engagement	Instagram: 16,308 avg likes/post · Tiktok: 583,800 avg views/post · Youtube: 4,044 avg views/post	Best reach: Tiktok 583,800 avg views; best engagement: Tiktok 62,300 avg likes

Top Brand Affinities

Penshoppe

Score: 50.91

Jollibee

Score: 50.05

Alden

Score: 25.24

Yakult

Score: 12.33

Kraft Foods

Score: 6.79

Tim Hortons

Score: 5.10

KitKat

Score: 5.08

Sunnies Studios

Score: 4.99

Pfizer

Score: 3.95

Cadbury

Score: 3.45

LEGOLAND

Score: 3.17

Burger King

Score: 2.95

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Top Brand Affinities

Brand	Category	Score
Penshoppe		50.91
Jollibee		50.05
Alden		25.24
Yakult		12.33
Kraft Foods		6.79
Tim Hortons		5.10
KitKat		5.08
Sunnies Studios		4.99
Pfizer		3.95
Cadbury		3.45
LEGOLAND		3.17
Burger King		2.95
Starbucks		2.61
Pizza Hut		2.56
McDonald's		2.53
UNIQLO		2.40
Snapseed		2.24
Huawei		2.19
Ferrero		2.17
Michael Kors		2.13
Petronas		1.91
Maybelline		1.87
Fujifilm		1.82
Coachella		1.81
Forever 21		1.78
Sprite		1.69
Pic Collage		1.66
Pizza Lover		1.60
H&M		1.45
KFC		1.36
Guess		1.35
Sneakerhead		1.33
SheInside		1.28
shein		1.26
Bellagio		1.16
New Balance		1.16
Travelgram		0.97
OREO		0.96
Walt Disney		0.96
Calvin Klein		0.95
NBA		0.90
Tiffany & Co		0.89
Vans		0.89
Yves Saint Laurent		0.88
Louis Vuitton		0.88
Samsung Group		0.87
Converse		0.85
Prada		0.84
Nutella		0.80
Pandora		0.79