Kyle Watson

Kyle Watson — electronic artist from ZA.

For over a decade, South African-born artist Kyle Watson has been shaping his unique brand of house music within the global scene, drawing inspiration from…

Influence: 58.73% Fanbase: 42.29% Trending: 66.95% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 59.78% • Very Strong

As of 2025-09-08

119,338

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:50:41 UTC

Genres

electronicedmelectro housebass housedeep groove househousedancefidget houseelectronictech house

Biography

For over a decade, South African-born artist Kyle Watson has been shaping his unique brand of house music within the global scene, drawing inspiration from various sources to create a forward-thinking sound that combines intricate sound design with compelling basslines and robust drums. His music has garnered recognition from industry giants such as John Summit, Chris Lake, and Gorgon City, enabling him to perform for diverse audiences worldwide, from large crowds in South America to sold-out headline shows in the USA, Australia, New Zealand, and South Africa.

Top Brand Affinities

Report Date: 2025-09-08

Kyle Watson builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH AFRICA, BRAZIL, UNITED STATES. With a heavily male (82%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (750 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Pioneer, Mixcloud, iHeartRaves point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kyle Watson score 1.19% — Moderate bucket.

Brand: PioneerBrand: MixcloudBrand: iHeartRaves

Followers:119,338

Engagements:1,516

Rate:1.3%

Posts:615

Avg Likes:1,484

Avg Comments:112

Avg Views:3,206

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 119,338 · Engagements 1,516 · Rate 1.3% Posts 615 · Views 3,206 · Avg Likes 1,484 · Avg Comments 112 · Avg Views 3,206	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 40% 35-44: 9% 13-17: 3%	Largest: 18-24 (47%); next: 25-34 (40%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	SOUTH AFRICA (25%) BRAZIL (25%) UNITED STATES (11%) MOZAMBIQUE (4%) CANADA (3%)	Top regions: SOUTH AFRICA (25%), BRAZIL (25%), UNITED STATES (11%)
Platform Engagement	Instagram: 1,296 avg likes/post · Youtube: 750 avg views/post	Best reach: Youtube 750 avg views; best engagement: Instagram 1,296 avg likes

Top Brand Affinities

Pioneer

Score: 59.78

Mixcloud

Score: 48.15

iHeartRaves

Score: 44.52

Ableton

Score: 38.75

Trancefamily

Score: 26.74

MOOG

Score: 20.07

Tomorrowland

Score: 19.99

SoundCloud

Score: 17.27

Akai

Score: 15.02

Sennheiser

Score: 10.38

Woolworths

Score: 10.38

Coachella

Score: 9.89

Brand	Category	Score
Pioneer		59.78
Mixcloud		48.15
iHeartRaves		44.52
Ableton		38.75
Trancefamily		26.74
MOOG		20.07
Tomorrowland		19.99
SoundCloud		17.27
Akai		15.02
Sennheiser		10.38
Woolworths		10.38
Coachella		9.89
Lollapalooza		9.24
Amazon Music		8.60
Jagermeister		7.35
Pro Tools		7.31
Absolut		6.09
Beats Electronics		5.31
Spotify Music		4.85
Smirnoff		4.20
Monster Beverage		4.13
Hurley		3.77
Coors		3.66
Red Bull		3.60
Budweiser		3.52
Lululemon Athletica		3.40
Sunnies Studios		3.10
Heineken		3.06
Oakley		3.04
Great Wall		2.81
NHL		2.67
GoPro		2.65
Hennessy		2.56
Urban Outfitters		2.47
Jack Daniels		2.36
MTV		2.35
Bellagio		2.18
Vans		1.96
Ray-Ban		1.89
Guess		1.87
Volkswagen		1.85
Aperol		1.82
Paramount Pictures		1.80
The North Face		1.75
Ferrari		1.73
Puma		1.70
Land Rover		1.70
Under Armour		1.59
Showtime		1.57
Audi		1.52