Kyle Exum

Kyle Exum — pop artist from US.

Kyle Exum is a YouTuber and rapper who gained popularity with albums like "The Mom Rap" and "The Exum Household," showcasing his family-themed concept. His…

Influence: 56.00% Fanbase: 33.74% Trending: 67.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 59.46% • Very Strong

As of 2025-09-08

516,339

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:00:20 UTC

Genres

popsocial media pophip-hop & raphip-hop/rap

Biography

Kyle Exum is a YouTuber and rapper who gained popularity with albums like "The Mom Rap" and "The Exum Household," showcasing his family-themed concept. His upcoming project, "Trap 3 Little Pigs," promises more of his unique style. Fans can subscribe to his YouTube channel for music videos, skits, parodies, and more. Stay tuned for his latest releases and content.

Top Brand Affinities

Report Date: 2025-09-08

Kyle Exum speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (1,449 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Five Nights at Freddy's, Sonic, Persona 5, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kyle Exum score 0.28% — Low bucket.

Brand: Five Nights at Freddy'sBrand: SonicBrand: Persona 5

Followers:516,339

Engagements:1,449

Rate:0.3%

Posts:626

Avg Likes:1,449

Avg Comments:12

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 516,339 · Engagements 1,449 · Rate 0.3% Posts 626 · Views 0 · Avg Likes 1,449 · Avg Comments 12 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 34% 13-17: 11% 35-44: 5%	Largest: 18-24 (48%); next: 25-34 (34%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (65%) UNITED KINGDOM (5%) CANADA (4%) AUSTRALIA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (65%), UNITED KINGDOM (5%), CANADA (4%)
Platform Engagement	Instagram: 1,449 avg likes/post	best engagement: Instagram 1,449 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 59.46

Sonic

Score: 45.33

Persona 5

Score: 17.28

GameStop

Score: 17.07

SpeedPaint

Score: 12.08

Sega

Score: 10.38

DeviantArt

Score: 9.02

DreamWorks

Score: 8.39

Cartoon Network

Score: 7.63

Comedy Central

Score: 7.61

Mortal Kombat

Score: 7.50

Power Rangers

Score: 5.53

Brand	Category	Score
Five Nights at Freddy's		59.46
Sonic		45.33
Persona 5		17.28
GameStop		17.07
SpeedPaint		12.08
Sega		10.38
DeviantArt		9.02
DreamWorks		8.39
Cartoon Network		7.63
Comedy Central		7.61
Mortal Kombat		7.50
Power Rangers		5.53
Rockstar Games		5.25
Transformers		4.62
Columbia Pictures		4.35
Dunkin' Donuts		3.81
Counter-Strike		3.23
Ubisoft		3.05
NBA		2.97
WWE		2.89
SoundCloud		2.68
Call of Duty		2.46
Warner Bros		2.44
Paramount Pictures		2.44
League of Legends		2.38
Xbox		2.35
Nickelodeon		2.31
Walmart		2.17
Los Angeles Lakers		1.99
Beats Electronics		1.99
PlayStation		1.91
Kodak		1.90
Costco		1.89
FashionNova		1.85
Nintendo		1.83
Target		1.82
The Olympic Games		1.68
Activision Blizzard		1.67
Grand Theft Auto		1.66
Sprite		1.64
Pokemon Go		1.63
NFL		1.62
Under Armour		1.58
Marvel Entertainment		1.55
Pokemon		1.51
Supreme		1.50
Forever 21		1.44
Marvel		1.41
McLaren		1.39
Sneakerhead		1.38