Kygo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
13,242,350
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-09 20:27:26 UTC
Genres
Biography
In 2019, Kygo collaborated with Whitney Houston on "Higher Love," garnering over 1 billion streams and views. His third album, Golden Hour, released in 2020, further showcased his talent and influence in the music scene with singles like "Like It Is" and "I'll Wait."
Kygo speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, BRAZIL. Composition is heavily male (61%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (47,900 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Pioneer, Trancefamily, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 13,242,350 · Engagements 20,178 · Rate 0.2% Posts 1,711 · Views 68,795 · Avg Likes 19,963 · Avg Comments 186 · Avg Views 68,795 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 30% 13-17: 7% 35-44: 5% |
Largest: 18-24 (56%); next: 25-34 (30%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (13%) INDIA (13%) BRAZIL (6%) INDONESIA (5%) MEXICO (5%) |
Top regions: UNITED STATES (13%), INDIA (13%), BRAZIL (6%) |
| Platform Engagement | Instagram: 17,146 avg likes/post · Tiktok: 47,900 avg views/post · Youtube: 20,895 avg views/post | Best reach: Tiktok 47,900 avg views; best engagement: Instagram 17,146 avg likes |
Top Brand Affinities
iHeartRaves
Pioneer
Trancefamily
Tomorrowland
Ableton
Lollapalooza
Coachella
Steve Madden
SoundCloud
Lululemon Athletica
Pull&Bear
Aperol
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 39.20 | |
| Pioneer | 13.61 | |
| Trancefamily | 12.46 | |
| Tomorrowland | 10.19 | |
| Ableton | 7.55 | |
| Lollapalooza | 5.29 | |
| Coachella | 4.18 | |
| Steve Madden | 4.12 | |
| SoundCloud | 3.90 | |
| Lululemon Athletica | 3.89 | |
| Pull&Bear | 3.47 | |
| Aperol | 3.31 | |
| Montblanc | 3.12 | |
| NHL | 2.71 | |
| Beats Electronics | 2.69 | |
| Gymshark | 2.66 | |
| NBC | 2.63 | |
| Budweiser | 2.26 | |
| Boeing | 2.19 | |
| Michael Kors | 2.14 | |
| Red Bull | 2.08 | |
| Victoria's Secret | 2.04 | |
| Under Armour | 1.97 | |
| GoPro | 1.96 | |
| Bellagio | 1.96 | |
| Spotify Music | 1.95 | |
| Bershka | 1.95 | |
| Ferrari | 1.93 | |
| ASOS | 1.85 | |
| L'Oréal Paris | 1.78 | |
| Fendi | 1.74 | |
| Armani | 1.68 | |
| Hollister Co | 1.68 | |
| Heineken | 1.66 | |
| Bugatti | 1.61 | |
| Levi's | 1.58 | |
| The North Face | 1.57 | |
| Polo Ralph Lauren | 1.55 | |
| Guinness | 1.52 | |
| Sony | 1.48 | |
| National Geographic | 1.44 | |
| Pixar | 1.43 | |
| Vans | 1.43 | |
| Polaroid | 1.43 | |
| Sephora | 1.42 | |
| H&M | 1.39 | |
| NBA | 1.38 | |
| Lamborghini | 1.35 | |
| Travelgram | 1.35 | |
| McLaren | 1.34 |
Official Profiles
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LoginArtist: Kygo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-20 23:00 UTC | Palm Tree Music Festival 2026 | Rio Grande Park | Aspen, United States | — |
| 2026-03-14 02:00 UTC | Lollapalooza Chile 2026 | O’Higgins Park | Santiago, Chile | — |
| 2026-03-20 07:00 UTC | Festival Estereo Picnic 2026 | Parque Deportivo 222 | Bogota, Colombia | — |
| 2026-03-21 02:00 UTC | Estereo Picnic 2026 | Parque Simón Bolívar | Bogota, Colombia | — |
