Kyary Pamyu Pamyu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-23
2,926,743
Social Media Followers
As of 2025-09-23
00:00:00
Hours Airplay
2025-12-07 11:34:59 UTC
Genres
Biography
Kyarypamyupamyu's seamless blend of modeling and music has solidified her as an iconic presence in Harajuku culture. Her self-producing skills and captivating persona have captured the attention of fans worldwide, establishing her as a force to be reckoned with in the music industry.
Kyary Pamyu Pamyu commands interest from 18-24 & 25-34 audiences in UNITED STATES, JAPAN, BRAZIL. With a heavily female (56%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (2,750,000 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with Anna Sui, Capcom, Square Enix points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,926,743 · Engagements 80,404 · Rate 2.7% Posts 2,444 · Views 2,754,207 · Avg Likes 77,684 · Avg Comments 495 · Avg Views 2,754,207 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 24% 13-17: 8% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (24%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (15%) JAPAN (14%) BRAZIL (10%) MEXICO (7%) THAILAND (6%) |
Top regions: UNITED STATES (15%), JAPAN (14%), BRAZIL (10%) |
| Platform Engagement | Instagram: 11,492 avg likes/post · Tiktok: 2,750,000 avg views/post · Youtube: 4,207 avg views/post | Best reach: Tiktok 2,750,000 avg views; best engagement: Tiktok 65,700 avg likes |
Top Brand Affinities
Anna Sui
Capcom
Square Enix
Paul Smith
Final Fantasy
Vivienne Westwood
Miu Miu
Shake Shack
Resident Evil
Sega
Snoopy And The Peanuts Gang
UNIQLO
| Brand | Category | Score |
|---|---|---|
| Anna Sui | 22.57 | |
| Capcom | 10.33 | |
| Square Enix | 9.29 | |
| Paul Smith | 9.05 | |
| Final Fantasy | 7.96 | |
| Vivienne Westwood | 7.28 | |
| Miu Miu | 7.05 | |
| Shake Shack | 6.98 | |
| Resident Evil | 6.82 | |
| Sega | 6.77 | |
| Snoopy And The Peanuts Gang | 6.61 | |
| UNIQLO | 6.17 | |
| Maison Margiela | 5.68 | |
| Bandai Namco | 5.44 | |
| Gundam | 5.39 | |
| Cartoon Network | 5.11 | |
| Dr. Martens | 4.72 | |
| Pokemon | 4.61 | |
| Shiseido | 4.59 | |
| Stüssy | 4.44 | |
| Olympus | 4.34 | |
| Loewe | 4.33 | |
| Lush | 3.78 | |
| Tiffany | 3.49 | |
| Summit Entertainment | 3.34 | |
| Marc Jacobs | 3.29 | |
| Pokemon Go | 3.17 | |
| GAP | 3.12 | |
| Yves Saint Laurent | 3.06 | |
| Forever 21 | 2.89 | |
| Nintendo | 2.88 | |
| The North Face | 2.79 | |
| Bulgari | 2.63 | |
| Chanel | 2.50 | |
| IKEA | 2.46 | |
| Converse | 2.41 | |
| Supreme | 2.35 | |
| League of Legends | 2.27 | |
| Nickelodeon | 2.19 | |
| Walt Disney | 2.10 | |
| Tiffany & Co | 2.10 | |
| Star Wars | 2.07 | |
| Starbucks | 2.06 | |
| Christian Dior | 2.01 | |
| LEGOLAND | 2.01 | |
| Costco | 1.99 | |
| Timberland | 1.92 | |
| shein | 1.90 | |
| Hermès | 1.82 | |
| SheInside | 1.80 |
Official Profiles
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LoginArtist: Kyary Pamyu Pamyu
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
