KWAYE

KWAYE — pop artist from US.

Kwaye, drawing influence from his Zimbabwean roots and neo-soul/funk icons such as D'Angelo and Thundercat, creates a vibrant, genre-defying sound. The…

Influence: 53.03% Fanbase: 29.04% Trending: 65.02% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 23.62% • Very Strong

As of 2025-09-09

167,538

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:51 UTC

Genres

poppopr&b, funk & soulr&b/souluk contemporary r&bcontemporary r&bneo soul

Biography

Kwaye, drawing influence from his Zimbabwean roots and neo-soul/funk icons such as D'Angelo and Thundercat, creates a vibrant, genre-defying sound. The London-born artist, now residing in Los Angeles, has been immersed in music since childhood, mastering the viola, saxophone, and guitar.

Top Brand Affinities

Report Date: 2025-09-09

KWAYE reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, FRANCE. The base is heavily female (64%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,748 avg views per post); Instagram layers on depth and replies. The audience sits near Warner Music, ITV, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KWAYE score 0.88% — Low bucket.

Brand: Warner MusicBrand: ITVBrand: Mixcloud

Followers:167,538

Engagements:1,471

Rate:0.9%

Posts:218

Avg Likes:1,464

Avg Comments:46

Avg Views:2,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 167,538 · Engagements 1,471 · Rate 0.9% Posts 218 · Views 2,748 · Avg Likes 1,464 · Avg Comments 46 · Avg Views 2,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (26%) BRAZIL (14%) FRANCE (4%) UNITED KINGDOM (4%) SOUTH KOREA (3%)	Top regions: UNITED STATES (26%), BRAZIL (14%), FRANCE (4%)
Platform Engagement	Instagram: 1,355 avg likes/post · Youtube: 2,748 avg views/post	Best reach: Youtube 2,748 avg views; best engagement: Instagram 1,355 avg likes

Top Brand Affinities

Warner Music

Score: 23.62

ITV

Score: 16.35

Mixcloud

Score: 12.77

Jean Paul Gaultier

Score: 12.58

Amazon Music

Score: 12.42

All Saints

Score: 11.48

Vivienne Westwood

Score: 10.99

JACQUEMUS

Score: 9.82

Ableton

Score: 9.60

Tate Modern

Score: 9.09

Selfridges

Score: 8.29

ASOS

Score: 8.11

Brand	Category	Score
Warner Music		23.62
ITV		16.35
Mixcloud		12.77
Jean Paul Gaultier		12.58
Amazon Music		12.42
All Saints		11.48
Vivienne Westwood		10.99
JACQUEMUS		9.82
Ableton		9.60
Tate Modern		9.09
Selfridges		8.29
ASOS		8.11
Acne Studios		7.90
River Island		7.23
Vauxhall		7.10
SoundCloud		6.94
Loewe		6.73
MISSGUIDED		6.44
Maison Margiela		6.28
Pioneer		6.17
Coachella		6.07
Spotify Music		5.74
Kodak		5.66
Urban Outfitters		5.58
boohoo		5.36
Vogue		5.31
Fenty beauty		5.14
Coach		5.11
Champion		5.07
Dr. Martens		4.79
Miu Miu		4.59
Beats Electronics		4.46
Alexander McQueen		4.28
Harrods		4.22
NBC		3.85
MTV		3.82
Lollapalooza		3.82
BBC		3.75
NARS Cosmetics		3.68
Oculus		3.64
Topshop		3.34
FashionNova		3.32
Moschino		3.25
Bacardi		3.24
Showtime		3.11
Stüssy		3.10
Fujifilm		3.08
Polaroid		3.08
Bershka		2.98
Timberland		2.95