Kwaku Asante
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,327
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:05:10 UTC
Genres
Biography
Kwaku Asante reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, SOUTH AFRICA. The base is male-leaning (51%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,302 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Kurt Geiger, Nasty Gal, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,327 · Engagements 1,093 · Rate 3.1% Posts 664 · Views 2,206 · Avg Likes 1,080 · Avg Comments 45 · Avg Views 2,206 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 40% 35-44: 10% 13-17: 6% |
Largest: 25-34 (42%); next: 18-24 (40%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (38%) UNITED KINGDOM (16%) SOUTH AFRICA (7%) BRAZIL (4%) GHANA (4%) |
Top regions: UNITED STATES (38%), UNITED KINGDOM (16%), SOUTH AFRICA (7%) |
| Platform Engagement | Instagram: 964 avg likes/post · Tiktok: 904 avg views/post · Youtube: 1,302 avg views/post | Best reach: Youtube 1,302 avg views; best engagement: Instagram 964 avg likes |
Top Brand Affinities
Mixcloud
Kurt Geiger
Nasty Gal
SUSHISAMBA
ITV
Shea Moisture
ASOS
MOOG
Amazon Music
Maison Margiela
Nakd
Selfridges
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 38.85 | |
| Kurt Geiger | 23.87 | |
| Nasty Gal | 21.18 | |
| SUSHISAMBA | 19.13 | |
| ITV | 17.29 | |
| Shea Moisture | 16.48 | |
| ASOS | 14.72 | |
| MOOG | 14.34 | |
| Amazon Music | 13.81 | |
| Maison Margiela | 12.83 | |
| Nakd | 12.68 | |
| Selfridges | 12.42 | |
| Jean Paul Gaultier | 12.09 | |
| River Island | 12.00 | |
| Foot Locker | 11.73 | |
| Glossier | 11.27 | |
| Ableton | 10.99 | |
| All Saints | 10.98 | |
| Tate Modern | 10.85 | |
| SoundCloud | 10.07 | |
| Vauxhall | 10.00 | |
| boohoo | 9.89 | |
| Loewe | 9.85 | |
| Depop | 9.73 | |
| MISSGUIDED | 9.49 | |
| Paul Smith | 9.14 | |
| Pro Tools | 8.97 | |
| Coach | 8.86 | |
| Acne Studios | 8.27 | |
| Marks & Spencer | 8.18 | |
| Next | 7.68 | |
| Stone Island | 7.62 | |
| Woolworths | 7.40 | |
| Clarks | 7.35 | |
| Pioneer | 7.09 | |
| JACQUEMUS | 6.99 | |
| Champion | 6.88 | |
| Alexander McQueen | 6.76 | |
| Spotify Music | 6.74 | |
| Topshop | 6.60 | |
| Dr. Martens | 6.34 | |
| Hennessy | 6.24 | |
| Fenty beauty | 6.21 | |
| OOTD Magazine | 6.20 | |
| Carlsberg | 5.94 | |
| Miu Miu | 5.77 | |
| Beats Electronics | 5.62 | |
| Vivienne Westwood | 5.47 | |
| Urban Outfitters | 5.16 | |
| Coachella | 4.96 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
