Kwabs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
468,483
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:15 UTC
Genres
Biography
Kwabs reaches 18-24 & 25-34 audiences concentrated in GERMANY, UNITED STATES, ROMANIA. The demographic tilt is heavily male (59%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,646,057 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to ITV, Warner Music, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 468,483 · Engagements 17,039 · Rate 3.6% Posts 91 · Views 1,646,057 · Avg Likes 16,556 · Avg Comments 508 · Avg Views 1,646,057 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 35-44: 7% 13-17: 6% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
GERMANY (11%) UNITED STATES (11%) ROMANIA (11%) UNITED KINGDOM (7%) POLAND (5%) |
Top regions: GERMANY (11%), UNITED STATES (11%), ROMANIA (11%) |
| Platform Engagement | Instagram: 904 avg likes/post · Youtube: 1,646,057 avg views/post | Best reach: Youtube 1,646,057 avg views; best engagement: Youtube 15,652 avg likes |
Top Brand Affinities
ITV
Warner Music
MOOG
Mixcloud
Amazon Music
Ableton
Selfridges
All Saints
Vivienne Westwood
Sainsbury's
River Island
Tate Modern
| Brand | Category | Score |
|---|---|---|
| ITV | 31.03 | |
| Warner Music | 22.01 | |
| MOOG | 18.76 | |
| Mixcloud | 17.51 | |
| Amazon Music | 13.60 | |
| Ableton | 11.25 | |
| Selfridges | 10.40 | |
| All Saints | 9.88 | |
| Vivienne Westwood | 8.98 | |
| Sainsbury's | 8.89 | |
| River Island | 8.76 | |
| Tate Modern | 8.68 | |
| Marks & Spencer | 8.58 | |
| ASOS | 8.36 | |
| MISSGUIDED | 7.98 | |
| Vauxhall | 7.67 | |
| BBC | 6.24 | |
| Pioneer | 6.15 | |
| NBC | 6.12 | |
| JACQUEMUS | 6.04 | |
| Maison Margiela | 5.90 | |
| boohoo | 5.81 | |
| Spotify Music | 5.59 | |
| SoundCloud | 4.92 | |
| Beats Electronics | 4.83 | |
| MTV | 4.70 | |
| Dr. Martens | 4.50 | |
| Fenty beauty | 4.41 | |
| Topshop | 4.34 | |
| Harrods | 4.08 | |
| Showtime | 4.04 | |
| Coachella | 3.91 | |
| Urban Outfitters | 3.90 | |
| BALMAIN | 3.46 | |
| Vogue | 3.33 | |
| Kodak | 3.31 | |
| Tesco | 3.28 | |
| Lush | 3.15 | |
| Primark | 3.14 | |
| Aperol | 3.05 | |
| NARS Cosmetics | 2.98 | |
| Guinness | 2.95 | |
| Baileys | 2.76 | |
| Pull&Bear | 2.67 | |
| TOM FORD | 2.66 | |
| Sunnies Studios | 2.61 | |
| Polaroid | 2.53 | |
| Marc Jacobs | 2.51 | |
| Lollapalooza | 2.47 | |
| Sneakerhead | 2.46 |
Official Profiles
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LoginArtist: Kwabs
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
