Kutmah

Kutmah — electronic artist from GB.

Originally from Brighton, England, Kutmah, also known as Justin McNulty, delved into instrumental hip-hop with his unique blend of broken beats and spaced-out…

Influence: 51.92% Fanbase: 37.38% Trending: 59.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 230.00% • Very Strong

As of 2025-09-08

7,778

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:45 UTC

Genres

electronicelectronicwonkydowntempo

Biography

Originally from Brighton, England, Kutmah, also known as Justin McNulty, delved into instrumental hip-hop with his unique blend of broken beats and spaced-out samples. Moving to Hollywood, California at a young age, he became a prominent figure in the Los Angeles music scene through collaborations with Dublab and his abstract productions. Despite facing challenges with his immigrant status, Kutmah continued to release innovative music, including albums like TROBBB! and BLK/SMR, showcasing his eclectic sound that merged West Coast hip-hop with intergalactic synth elements. His latest works, such as the EP New Appliance, demonstrate his ongoing creativity and influence in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Kutmah has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, UNITED KINGDOM, GERMANY. A heavily male (78%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 70 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Akai signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kutmah score 0.90% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:7,778

Engagements:70

Rate:0.9%

Posts:1,151

Avg Likes:70

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,778 · Engagements 70 · Rate 0.9% Posts 1,151 · Views 0 · Avg Likes 70 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 35% 18-24: 11% 45-64: 9%	Largest: 25-34 (43%); next: 35-44 (35%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (39%) UNITED KINGDOM (16%) GERMANY (6%) NETHERLANDS (4%) FRANCE (3%)	Top regions: UNITED STATES (39%), UNITED KINGDOM (16%), GERMANY (6%)
Platform Engagement	Instagram: 70 avg likes/post	best engagement: Instagram 70 avg likes

Top Brand Affinities

Mixcloud

Score: 230.00

MOOG

Score: 94.81

Akai

Score: 87.13

Ableton

Score: 83.27

Pioneer

Score: 29.63

Beats Electronics

Score: 28.22

SoundCloud

Score: 22.90

Pro Tools

Score: 12.71

Hasselblad

Score: 12.36

Sennheiser

Score: 12.04

Amazon Music

Score: 12.04

Carhartt

Score: 9.42

Brand	Category	Score
Mixcloud		230.00
MOOG		94.81
Akai		87.13
Ableton		83.27
Pioneer		29.63
Beats Electronics		28.22
SoundCloud		22.90
Pro Tools		12.71
Hasselblad		12.36
Sennheiser		12.04
Amazon Music		12.04
Carhartt		9.42
Tate Modern		9.21
Atmos		9.14
Spotify Music		8.74
Stüssy		8.27
Coachella		6.91
Kodak		5.88
Kickstarter		4.89
Leica		4.59
Sega		4.50
Warner Bros		3.74
Bacardi		3.58
Paramount Pictures		3.51
Oculus		3.49
Los Angeles Lakers		3.20
Polaroid		3.18
Fujifilm		3.11
BBC		3.05
Lollapalooza		2.99
Hennessy		2.88
Gundam		2.85
ESPN		2.78
Tomorrowland		2.77
Paypal		2.77
Guess		2.71
Sneakerhead		2.64
Pantone Inc		2.64
Philips		2.54
New Balance		2.41
Intel		2.39
Red Bull		2.35
Garnier		2.33
Nintendo		2.26
A Game of Tones		2.22
Cadillac		2.21
MTV		2.16
Supreme		2.15
Adobe		2.13
Nokia		2.11