Kurupt

Kurupt — r&b, funk & soul artist from US.

Kurupt, born Ricardo Brown in Philadelphia in 1972, gained prominence as part of Death Row Records alongside Dr. Dre and Snoop Dogg. Despite his initial…

Influence: 63.01% Fanbase: 46.73% Trending: 71.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 43.12% • Very Strong

As of 2025-09-09

52,698

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:54 UTC

Genres

r&b, funk & soulg funkhip-hop & raphip hoprapwest coast rapgangster raphip-hop/raphardcore hip hopwest coast trapcontemporary hip hop

Biography

Kurupt, born Ricardo Brown in Philadelphia in 1972, gained prominence as part of Death Row Records alongside Dr. Dre and Snoop Dogg. Despite his initial success with guest appearances on albums like The Chronic and Doggystyle, Kurupt struggled to establish himself as a solo artist. His solo albums, including Kuruption! and Tha Streetz Is a Mutha, failed to make a significant commercial impact. Kurupt also collaborated with Daz Dillinger on projects like Dogg Food and Dillinger & Young Gotti, which had a more underground sound. Despite these efforts, Kurupt's crossover attempts on albums like Space Boogie: Smoke Oddessey did not resonate with a wider audience.

In 2002, Kurupt returned to Death Row Records to work with Suge Knight in an attempt to revive the label. This partnership resulted in the release of Against tha Grain in 2004. Despite Kurupt's persistent efforts and collaborations, he faced challenges in achieving solo success and making a lasting impact in the music industry beyond his early work with Death Row Records.

Top Brand Affinities

Report Date: 2025-09-09

Kurupt speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (82%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (1,845 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Weedmaps, Akai, Spinrilla, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kurupt score 3.50% — Very Strong bucket.

Brand: WeedmapsBrand: AkaiBrand: Spinrilla

Followers:52,698

Engagements:1,845

Rate:3.5%

Posts:666

Avg Likes:1,845

Avg Comments:41

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,698 · Engagements 1,845 · Rate 3.5% Posts 666 · Views 0 · Avg Likes 1,845 · Avg Comments 41 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 35-44: 38% 18-24: 11% 45-64: 10%	Largest: 25-34 (40%); next: 35-44 (38%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (76%) CANADA (2%) UNITED KINGDOM (2%) AUSTRALIA (2%) FRANCE (2%)	Top regions: UNITED STATES (76%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 1,845 avg likes/post	best engagement: Instagram 1,845 avg likes

Top Brand Affinities

Weedmaps

Score: 43.12

Akai

Score: 24.21

Spinrilla

Score: 23.87

Amazon Music

Score: 19.86

Pro Tools

Score: 17.51

Los Angeles Lakers

Score: 15.08

Hennessy

Score: 13.19

Benihana

Score: 12.17

iHeartRadio Music Awards

Score: 11.80

Wingstop

Score: 11.17

Buick

Score: 10.67

Beats Electronics

Score: 9.78

Brand	Category	Score
Weedmaps		43.12
Akai		24.21
Spinrilla		23.87
Amazon Music		19.86
Pro Tools		17.51
Los Angeles Lakers		15.08
Hennessy		13.19
Benihana		12.17
iHeartRadio Music Awards		11.80
Wingstop		11.17
Buick		10.67
Beats Electronics		9.78
ESPN		9.57
SoundCloud		8.45
NFL		8.33
New Era		7.59
NBA		7.46
FOX		6.82
Maybach		6.75
Cadillac		6.43
CNN		5.97
Ableton		5.74
MTV		5.66
Pioneer		5.62
Sneakerhead		5.61
Spotify Music		5.55
Universal		5.39
Mortal Kombat		4.53
FedEx		4.38
Nice Kicks		4.15
Taco Bell		3.84
UFC		3.82
Kodak		3.81
Versace		3.78
NHL		3.72
Paramount Pictures		3.71
NBC		3.68
Barber Shop Connect		3.68
Warner Bros		3.67
Rolls-Royce		3.46
Timberland		3.42
GMC		3.38
Comedy Central		3.28
Coachella		3.25
Polo Ralph Lauren		3.05
Nickelodeon		3.02
Pandora		2.91
Uber		2.88
WWE		2.88
Chevrolet		2.64