Kummer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
361,018
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:45 UTC
Genres
Biography
Kummer indexes high with fans in the 18-24 range in GERMANY, AUSTRIA, UNITED STATES. The skew is heavily female (60%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 24,060 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Impericon, Commerzbank, Warsteiner, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kummer when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 361,018 · Engagements 24,060 · Rate 6.7% Posts 286 · Views 0 · Avg Likes 24,060 · Avg Comments 73 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 38% 35-44: 11% 13-17: 5% |
Largest: 18-24 (43%); next: 25-34 (38%) |
| Gender Split |
Female: 60% Male: 40% Non-binary/Other: 0% |
Skews female (60%) |
| Top Countries |
GERMANY (79%) AUSTRIA (4%) UNITED STATES (2%) SWITZERLAND (1%) ITALY (1%) |
Top regions: GERMANY (79%), AUSTRIA (4%), UNITED STATES (2%) |
| Platform Engagement | Instagram: 24,060 avg likes/post | best engagement: Instagram 24,060 avg likes |
Top Brand Affinities
Impericon
Commerzbank
Warsteiner
KaDeWe
Gamescom
Augustiner Helles
Hummel
Edeka
Braun
Lollapalooza
Rossmann
Beck`s
| Brand | Category | Score |
|---|---|---|
| Impericon | 128.75 | |
| Commerzbank | 39.47 | |
| Warsteiner | 34.57 | |
| KaDeWe | 33.12 | |
| Gamescom | 29.51 | |
| Augustiner Helles | 24.74 | |
| Hummel | 23.25 | |
| Edeka | 21.75 | |
| Braun | 17.21 | |
| Lollapalooza | 12.30 | |
| Rossmann | 11.18 | |
| Beck`s | 11.11 | |
| Paulaner | 8.66 | |
| Lidl | 7.83 | |
| H&M Home | 7.55 | |
| Lufthansa | 6.88 | |
| Polaroid | 6.51 | |
| New Line Cinema | 5.98 | |
| Opel | 5.98 | |
| Volcom | 5.60 | |
| Carhartt | 5.54 | |
| Heinz | 4.99 | |
| Dr. Martens | 4.60 | |
| Leica | 4.27 | |
| Vans | 4.24 | |
| ALDI | 4.05 | |
| ABC | 3.76 | |
| Daniel Wellington | 3.66 | |
| Aperol | 3.66 | |
| Mitsubishi Motors | 3.61 | |
| Billabong | 3.60 | |
| Summit Entertainment | 3.53 | |
| Dunkin' Donuts | 3.47 | |
| Busch | 3.45 | |
| Olympus | 3.36 | |
| Lindt | 3.21 | |
| Pull&Bear | 3.03 | |
| IKEA | 3.02 | |
| Kodak | 2.97 | |
| Heineken | 2.86 | |
| AMC | 2.85 | |
| Faber-Castell | 2.78 | |
| Sony | 2.52 | |
| Hollister Co | 2.46 | |
| Urban Outfitters | 2.45 | |
| ASOS | 2.44 | |
| Skoda | 2.43 | |
| ASICS | 2.32 | |
| New Balance | 2.30 | |
| Tomorrowland | 2.28 |
Official Profiles
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LoginArtist: Kummer
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
