Kumar Sanu Brand Affinity ranks highest Maruti at 7.50% . Very Strong. Score DMDB 70.11% | Fanbase 78.20%

Kumar Sanu — pop artist from IN.

Kumar Sanu and Alka Yagnik are renowned playback singers in the Indian music industry. Sanu, born on September 23, 1957, has recorded numerous hit songs in…

Kumar Sanu

Superstar

Country: IN | Gender: male | Artist ID: 11e81bc0-c3fb-93f0-90a1-a0369fe50396

Find Artist

Genres

popdesi poppopasianfilmimodern bollywoodclassic bollywoodothersworldwidemiddle easternsufi

Influential: 70.11% Fanbase: 78.20% Trending: 66.07%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 7.50% • Very Strong

As of 2025-09-09

5,136,128

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.11% | Fanbase 78.20% | Trending 66.07% | CAREER STAGE: SUPERSTAR

Biography

Kumar Sanu and Alka Yagnik are renowned playback singers in the Indian music industry. Sanu, born on September 23, 1957, has recorded numerous hit songs in various Indian languages since the late 1980s. Yagnik, born on March 20, 1966, is known for her melodious voice and has collaborated with Sanu on many successful tracks. Both artists have received multiple awards for their contributions to Indian cinema and continue to be highly respected figures in the music industry.

Report Date: 2025-09-09

Kumar Sanu commands interest from 25-34 & 18-24 audiences in INDIA, BRAZIL, INDONESIA. With a heavily male (88%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (1,876 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Maruti, Bajaj, musical.ly points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kumar Sanu score 0.07% — Low bucket.

Brand: MarutiBrand: BajajBrand: musical.ly

Followers:5,136,128

Engagements:3,657

Rate:0.1%

Posts:2,988

Avg Likes:3,650

Avg Comments:112

Avg Views:3,277

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,136,128 · Engagements 3,657 · Rate 0.1% Posts 2,988 · Views 3,277 · Avg Likes 3,650 · Avg Comments 112 · Avg Views 3,277	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 32% 35-44: 16% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (32%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	INDIA (80%) BRAZIL (15%) INDONESIA (13%) PAKISTAN (8%) UNITED ARAB EMIRATES (5%)	Top regions: INDIA (80%), BRAZIL (15%), INDONESIA (13%)
Platform Engagement	Instagram: 3,529 avg likes/post · Tiktok: 1,401 avg views/post · Youtube: 1,876 avg views/post	Best reach: Youtube 1,876 avg views; best engagement: Instagram 3,529 avg likes

Top Brand Affinities

Maruti

Score: 7.50

Bajaj

Score: 4.55

musical.ly

Score: 3.76

Mahindra

Score: 3.24

Rolex

Score: 2.21

KFC

Score: 2.03

Gymshark

Score: 1.89

Snapseed

Score: 1.74

Fendi

Score: 1.72

Beats Electronics

Score: 1.70

Puma

Score: 1.69

Xiaomi

Score: 1.65

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Top Brand Affinities

Brand	Category	Score
Maruti		7.50
Bajaj		4.55
musical.ly		3.76
Mahindra		3.24
Rolex		2.21
KFC		2.03
Gymshark		1.89
Snapseed		1.74
Fendi		1.72
Beats Electronics		1.70
Puma		1.69
Xiaomi		1.65
FashionNova		1.62
Lacoste		1.60
Pizza Lover		1.47
BBC		1.35
KTM		1.27
Canon		1.20
Calvin Klein		1.15
Google		1.15
Hyundai		1.14
Pepsi		1.13
UFC		1.11
Bentley		1.10
Samsung Group		1.10
shein		1.09
Nikon		1.09
Supreme		1.07
Ferrari		1.07
FIFA		1.04
SheInside		1.03
Travelgram		0.99
Balenciaga		0.98
Sony		0.96
Adobe		0.95
Burberry		0.94
Gucci		0.94
Guinness		0.91
Ray-Ban		0.90
Nike		0.88
Zara		0.88
WWE		0.87
McDonald's		0.85
Porsche		0.82
Lamborghini		0.80
Adidas		0.80
SoundCloud		0.80
Vogue		0.78
H&M		0.78
The Olympic Games		0.78