Kudai

Kudai — pop artist from CL.

Chilean pop group Ciao, formed between 1999 and 2002 with members Nicole Natalino, Tomás Manzi, Bárbara Sepúlveda, and Pablo Holman, released their debut album…

Influence: 56.25% Fanbase: 45.62% Trending: 61.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 43.06% • Very Strong

As of 2025-09-09

1,210,368

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:48 UTC

Genres

poplatin popmodern alternative popalternative poplatinlatin

Biography

Chilean pop group Ciao, formed between 1999 and 2002 with members Nicole Natalino, Tomás Manzi, Bárbara Sepúlveda, and Pablo Holman, released their debut album "El Poder de los Niños" in 2002, featuring Italian pop hits. In 2003, they changed their name to Kudai, meaning "hard-working young person" in Mapudungun. Their 2004 album "Vuelo," produced by Gustavo Pinochet, included hits like "Sin despertar" and "Ya nada queda."

Following lineup changes, Kudai continued their success with the re-recorded version of "Sobrevive" featuring Gabriela Villalba. The band achieved further recognition with performances at the Festival de Viña del Mar in 2007 and a move to Mexico, winning several awards at the MTV Latinoamérica Awards. Despite a hiatus in 2009 and a farewell tour cancellation, Kudai reunited in 2016 with Nicole Natalino and released "Laberinto" in 2019, garnering nominations and awards. The band made a comeback in 2020 with revamped hits and dropped their album "Revuelo" in 2021, currently in preproduction for a new album slated for late 2024, promising fresh tracks and reimagined classics.

Top Brand Affinities

Report Date: 2025-09-09

Kudai reliably reaches 18-24 & 25-34 audiences in MEXICO, PERU, CHILE. The base is heavily female (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (220,350 avg views per post); Tiktok layers on depth and replies. The audience sits near Movistar, Falabella, LATAM, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kudai score 1.83% — Moderate bucket.

Brand: MovistarBrand: FalabellaBrand: LATAM

Followers:1,210,368

Engagements:22,202

Rate:1.8%

Posts:389

Avg Likes:20,919

Avg Comments:833

Avg Views:397,857

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,210,368 · Engagements 22,202 · Rate 1.8% Posts 389 · Views 397,857 · Avg Likes 20,919 · Avg Comments 833 · Avg Views 397,857	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 32% 13-17: 5% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (32%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	MEXICO (16%) PERU (15%) CHILE (13%) COLOMBIA (12%) ARGENTINA (10%)	Top regions: MEXICO (16%), PERU (15%), CHILE (13%)
Platform Engagement	Instagram: 1,360 avg likes/post · Tiktok: 220,350 avg views/post · Youtube: 177,507 avg views/post	Best reach: Tiktok 220,350 avg views; best engagement: Tiktok 11,709 avg likes

Top Brand Affinities

Movistar

Score: 43.06

Falabella

Score: 23.00

LATAM

Score: 12.01

Lollapalooza

Score: 8.78

Cafecito

Score: 8.49

Barbie

Score: 6.42

VidaSana

Score: 6.28

Suavecito

Score: 6.09

Power Rangers

Score: 5.82

MTV

Score: 3.43

Pokemon Go

Score: 3.20

AMC

Score: 2.59

Brand	Category	Score
Movistar		43.06
Falabella		23.00
LATAM		12.01
Lollapalooza		8.78
Cafecito		8.49
Barbie		6.42
VidaSana		6.28
Suavecito		6.09
Power Rangers		5.82
MTV		3.43
Pokemon Go		3.20
AMC		2.59
musical.ly		2.29
Nickelodeon		2.24
Pixar		2.10
Spotify Music		2.10
Guess		1.91
Tomorrowland		1.89
Pepsi		1.80
Coca-Cola		1.76
League of Legends		1.69
Marvel		1.64
Transformers		1.59
Huawei		1.58
Warner Bros		1.52
Pokemon		1.50
Converse		1.36
Forever 21		1.35
Vogue		1.32
Sony		1.29
Netflix		1.27
DC Entertainment		1.25
Marvel Entertainment		1.24
OREO		1.23
shein		1.18
Calvin Klein		1.15
Mitsubishi		1.10
Polaroid		1.10
SheInside		1.08
Heineken		1.07
Lamborghini		1.06
HBO		1.03
Universal		0.99
Adobe		0.98
Puma		0.97
L'Oréal Paris		0.96
Star Wars		0.95
H&M		0.94
Maybelline		0.93
Tommy Hilfiger		0.90