KT Tunstall
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
320,611
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 19:51:20 UTC
Genres
Biography
KT Tunstall, the Grammy®-nominated artist, navigated personal and professional upheavals through her album trilogy, culminating in the release of NUT amidst a global pandemic. Tunstall's music reflects a balance of emotional depth and raw energy, stemming from her troubadour acoustic roots and electrified rock influences. Despite setbacks like losing her hearing during the WAX tour, Tunstall found solace and transformation in completing the trilogy, marking a new beginning in her musical journey. Through her resilience and creative evolution, Tunstall's latest work serves as a soundtrack to her self-discovery and reinvention.
KT Tunstall commands interest from 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a male-leaning (51%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,649 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with ITV, Pro Tools, Waitrose points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 320,611 · Engagements 1,367 · Rate 0.4% Posts 2,746 · Views 4,845 · Avg Likes 1,342 · Avg Comments 46 · Avg Views 4,845 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 33% 35-44: 16% 45-64: 12% |
Largest: 25-34 (37%); next: 18-24 (33%) |
| Gender Split |
Female: 49% Male: 51% Non-binary/Other: 0% |
Skews male (51%) |
| Top Countries |
UNITED STATES (23%) BRAZIL (17%) UNITED KINGDOM (14%) ARGENTINA (5%) CANADA (4%) |
Top regions: UNITED STATES (23%), BRAZIL (17%), UNITED KINGDOM (14%) |
| Platform Engagement | Instagram: 1,054 avg likes/post · Tiktok: 2,196 avg views/post · Youtube: 2,649 avg views/post | Best reach: Youtube 2,649 avg views; best engagement: Instagram 1,054 avg likes |
Top Brand Affinities
ITV
Pro Tools
Waitrose
All Saints
Barbie
Marks & Spencer
Sennheiser
Selfridges
Sainsbury's
Amazon Music
Vauxhall
Costa Coffee
| Brand | Category | Score |
|---|---|---|
| ITV | 32.29 | |
| Pro Tools | 14.05 | |
| Waitrose | 13.77 | |
| All Saints | 12.34 | |
| Barbie | 10.08 | |
| Marks & Spencer | 9.85 | |
| Sennheiser | 9.60 | |
| Selfridges | 9.15 | |
| Sainsbury's | 9.07 | |
| Amazon Music | 9.05 | |
| Vauxhall | 8.26 | |
| Costa Coffee | 8.17 | |
| River Island | 7.81 | |
| Next | 7.50 | |
| Tate Modern | 7.28 | |
| Vivienne Westwood | 6.64 | |
| Macy's | 6.55 | |
| BBC | 6.55 | |
| MATTEL | 6.39 | |
| NBC | 5.61 | |
| Guinness | 5.56 | |
| Kickstarter | 5.43 | |
| Ableton | 5.33 | |
| Lollapalooza | 5.19 | |
| Spotify Music | 5.01 | |
| ALDI | 4.72 | |
| Margaritaville | 4.69 | |
| boohoo | 4.48 | |
| Harrods | 4.46 | |
| Cadbury | 4.45 | |
| Summit Entertainment | 4.45 | |
| Tesco | 4.35 | |
| Urban Outfitters | 4.29 | |
| Showtime | 4.21 | |
| Columbia Pictures | 4.13 | |
| Coach | 4.09 | |
| iHeartRadio Music Awards | 3.96 | |
| Lush | 3.90 | |
| Paramount Pictures | 3.85 | |
| MTV | 3.81 | |
| Topshop | 3.71 | |
| Baileys | 3.54 | |
| Kate Spade | 3.51 | |
| Warner Bros | 3.33 | |
| Dr. Martens | 3.31 | |
| OLD NAVY | 3.23 | |
| Mulberry | 3.20 | |
| Emporium | 3.09 | |
| Lego | 3.05 | |
| Nickelodeon | 3.00 |
Official Profiles
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LoginArtist: KT Tunstall
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | KT Tunstall | Avalon Theatre | Grand Junction, United States | |
| 2026-02-07 04:00 UTC | KT Tunstall | The ELM | Bozeman, United States | |
| 2026-02-08 03:30 UTC | KT Tunstall | Hamilton Performing Arts Center | Hamilton, United States |
