KSHMR Brand Affinity ranks highest Pioneer at 40.53% . Very Strong. Score DMDB 60.69% | Fanbase 57.78%

KSHMR — electronic artist from US.

Niles Hollowell-Dhar, professionally known as KSHMR, is a California-based producer known for his big room electro-house sound influenced by his Indian…

KSHMR

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-ce42-b642-a720-a0369fe50396

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Genres

electronictropical houseedmelectro housepop dancedanceslap houseindian edmbig roomelectronic

Influential: 60.69% Fanbase: 57.78% Trending: 62.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 40.53% • Very Strong

As of 2025-09-09

4,341,645

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 60.69% | Fanbase 57.78% | Trending 62.14% | CAREER STAGE: MAINSTREAM

Biography

Niles Hollowell-Dhar, professionally known as KSHMR, is a California-based producer known for his big room electro-house sound influenced by his Indian heritage. He initially gained recognition as part of the pop-rap duo the Cataracs, producing hits for various artists in the early 2010s. Transitioning to EDM in 2014 under the alias KSHMR, he has since released numerous singles and EPs, collaborating with well-known artists in the electronic music scene.

Born in Berkeley, California, in 1988, Hollowell-Dhar co-founded the Cataracs in 2003 with David Benjamin Singer-Vine. The duo achieved success with chart-topping singles and collaborations before Hollowell-Dhar pursued a solo career as KSHMR. Over the years, he has continued to evolve his sound, incorporating elements of Indian culture into his music and gaining recognition in the electronic music industry.

Report Date: 2025-09-09

KSHMR keeps 18-24 & 25-34 audiences engaged throughout INDIA, UNITED STATES, INDONESIA. The composition is heavily male (84%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 39,300 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Pioneer, Trancefamily, Tomorrowland supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KSHMR score 0.20% — Low bucket.

Brand: PioneerBrand: TrancefamilyBrand: Tomorrowland

Followers:4,341,645

Engagements:8,698

Rate:0.2%

Posts:1,152

Avg Likes:7,853

Avg Comments:159

Avg Views:49,066

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,341,645 · Engagements 8,698 · Rate 0.2% Posts 1,152 · Views 49,066 · Avg Likes 7,853 · Avg Comments 159 · Avg Views 49,066	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	INDIA (32%) UNITED STATES (7%) INDONESIA (5%) BRAZIL (5%) MEXICO (4%)	Top regions: INDIA (32%), UNITED STATES (7%), INDONESIA (5%)
Platform Engagement	Instagram: 4,473 avg likes/post · Tiktok: 39,300 avg views/post · Youtube: 9,766 avg views/post	Best reach: Tiktok 39,300 avg views; best engagement: Instagram 4,473 avg likes

Top Brand Affinities

Pioneer

Score: 40.53

Trancefamily

Score: 31.84

Tomorrowland

Score: 30.91

Ableton

Score: 22.09

Mixcloud

Score: 16.70

Akai

Score: 13.04

Amazon Music

Score: 13.01

Sennheiser

Score: 9.42

Pro Tools

Score: 8.35

SoundCloud

Score: 8.09

Beats Electronics

Score: 5.68

Bajaj

Score: 5.07

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Top Brand Affinities

Brand	Category	Score
Pioneer		40.53
Trancefamily		31.84
Tomorrowland		30.91
Ableton		22.09
Mixcloud		16.70
Akai		13.04
Amazon Music		13.01
Sennheiser		9.42
Pro Tools		8.35
SoundCloud		8.09
Beats Electronics		5.68
Bajaj		5.07
Lollapalooza		4.38
Mahindra		3.60
Bacardi		3.50
ASUS		3.19
Spotify Music		3.18
MTV		3.10
Monster Beverage		2.87
Coachella		2.36
Ubisoft		2.32
Adobe		2.23
Red Bull		2.21
Nokia		2.20
musical.ly		2.12
Jack Daniels		2.09
League of Legends		2.05
Transformers		1.93
Ferrari		1.91
A Game of Tones		1.86
Grand Theft Auto		1.86
McLaren		1.84
Lamborghini		1.77
Sony		1.76
GoPro		1.74
Heineken		1.73
Ray-Ban		1.73
Budweiser		1.66
Maserati		1.57
Call of Duty		1.56
Puma		1.55
National Geographic		1.46
Travelgram		1.43
Ducati		1.43
Xiaomi		1.42
FIFA		1.41
Canon		1.40
Gymshark		1.39
Snapseed		1.38
Tommy Hilfiger		1.37