Kronos Quartet

Kronos Quartet

Country: US

Influence: 57.94% Fanbase: 36.07% Trending: 68.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 158.88% • Very Strong

As of 2025-09-09

55,243

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:28:27 UTC

Genres

popbow popclassical, ensemble & operaclassicalclassical performancestring quartetmodern string quartetchamber musicclassical crossoverelectroniccompositional ambient

Biography

For 50 years, the Kronos Quartet has revolutionized the string quartet experience with their innovative performances and collaborations with renowned composers and musicians. The quartet, comprised of David Harrington, Gabriela Díaz, Ayane Kozasa, and Paul Wiancko, has garnered over 40 awards, including multiple Grammys, for their influential contributions to the music world. Through their nonprofit organization, the Kronos Performing Arts Association, they have commissioned over 1,000 works and arrangements for quartet, as well as managing concert tours, education programs, and the annual Kronos Festival in San Francisco.

As part of the Kronos Fifty for the Future initiative, the KPAA has recently completed the commissioning of 50 new works for string quartet, which are freely available online for students and emerging professionals. This ambitious project showcases the quartet's commitment to supporting the next generation of musicians and expanding the boundaries of contemporary classical music.

Kronos Quartet Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Kronos Quartet cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, ITALY, MEXICO. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,391 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Het Concertgebouw, MOOG, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kronos Quartet score 0.41%Low bucket.
Brand: Het ConcertgebouwBrand: MOOGBrand: Ableton
Followers:55,243
Engagements:224
Rate:0.4%
Posts:1,738
Views:1,391
Avg Likes:222
Avg Comments:9
Avg Views:1,391

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 55,243 · Engagements 224 · Rate 0.4%
Posts 1,738 · Views 1,391 · Avg Likes 222 · Avg Comments 9 · Avg Views 1,391
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 36%
35-44: 23%
18-24: 20%
45-64: 19%
Largest: 25-34 (36%); next: 35-44 (23%)
Gender Split Female: 28%
Male: 72%
Non-binary/Other: 0%
Skews male (72%)
Top Countries UNITED STATES (23%)
ITALY (6%)
MEXICO (6%)
FRANCE (5%)
UNITED KINGDOM (5%)
Top regions: UNITED STATES (23%), ITALY (6%), MEXICO (6%)
Platform Engagement Instagram: 177 avg likes/post · Youtube: 1,391 avg views/post Best reach: Youtube 1,391 avg views; best engagement: Instagram 177 avg likes

Top Brand Affinities

Het Concertgebouw
Score: 158.88
MOOG
Score: 60.76
Ableton
Score: 24.65
Pro Tools
Score: 16.69
Akg
Score: 16.45
Sennheiser
Score: 15.08
Amazon Music
Score: 14.93
Mixcloud
Score: 13.12
Schwartz's
Score: 12.34
Akai
Score: 11.29
Atmos
Score: 10.09
Kickstarter
Score: 9.70
Brand Category Score
Het Concertgebouw 158.88
MOOG 60.76
Ableton 24.65
Pro Tools 16.69
Akg 16.45
Sennheiser 15.08
Amazon Music 14.93
Mixcloud 13.12
Schwartz's 12.34
Akai 11.29
Atmos 10.09
Kickstarter 9.70
Tate Modern 8.39
Four Seasons 7.44
Spotify Music 7.33
Paramount Pictures 6.21
Leica 4.75
SoundCloud 4.67
Nixon 4.58
Pixar 4.50
Heinz 4.27
Stradivarius 4.07
Oculus 3.93
Bethesda Softworks 3.84
BBC 3.74
Beats Electronics 3.51
Warner Bros 3.27
Kodak 2.99
NBC 2.87
Columbia Pictures 2.72
musical.ly 2.68
Philips 2.63
Garnier 2.47
Airbnb 2.39
Showtime 2.37
Polaroid 2.26
Yamaha 2.22
Suzuki 2.20
The Olympic Games 2.14
Fujifilm 2.05
HBO 2.01
Amazon 1.98
Guinness 1.96
Skoda 1.95
Star Wars 1.93
Chrysler 1.86
Tinder 1.78
Coachella 1.77
Tesla Motors 1.73
Activision Blizzard 1.64

Official Profiles

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Artist: Kronos Quartet

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-04-02 02:30 UTC Kronos Quartet La Rosa Tucson, United States

Trending Artist