Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
5,232,957
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:06:53 UTC
Genres
Biography
KRK reliably reaches 18-24 & 25-34 audiences in THAILAND, LAOS, UNITED STATES. The base is heavily male (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (3,185,583 avg views per post); Tiktok layers on depth and replies. The audience sits near Casetify, FromSoftware, IWC, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,232,957 · Engagements 77,100 · Rate 1.5% Posts 407 · Views 3,718,433 · Avg Likes 71,890 · Avg Comments 1,057 · Avg Views 3,718,433 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 24% 13-17: 13% 35-44: 4% |
Largest: 18-24 (59%); next: 25-34 (24%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
THAILAND (94%) LAOS (2%) UNITED STATES (1%) MALAYSIA (0%) ALGERIA (0%) |
Top regions: THAILAND (94%), LAOS (2%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 4,105 avg likes/post · Tiktok: 532,850 avg views/post · Youtube: 3,185,583 avg views/post | Best reach: Youtube 3,185,583 avg views; best engagement: Tiktok 43,800 avg likes |
Top Brand Affinities
Casetify
FromSoftware
IWC
Logitech
Acer
HTC
Ellesse
Sheraton
AstraZeneca
AMD
Koenigsegg Automotive AB
AirAsia
| Brand | Category | Score |
|---|---|---|
| Casetify | 47.64 | |
| FromSoftware | 43.16 | |
| IWC | 35.61 | |
| Logitech | 32.87 | |
| Acer | 27.55 | |
| HTC | 25.72 | |
| Ellesse | 25.28 | |
| Sheraton | 25.25 | |
| AstraZeneca | 23.88 | |
| AMD | 23.26 | |
| Koenigsegg Automotive AB | 22.58 | |
| AirAsia | 20.60 | |
| Blackmagic Design | 17.55 | |
| Kiehls | 16.27 | |
| Isuzu | 15.65 | |
| Monster High | 15.44 | |
| Laneíge | 14.77 | |
| Kappa | 14.46 | |
| Emporio Armani | 14.11 | |
| New Era | 13.54 | |
| TAG Heuer | 13.32 | |
| RAZER | 11.85 | |
| Dota 2 | 11.72 | |
| Lipton | 11.23 | |
| Diablo | 10.24 | |
| Pfizer | 9.51 | |
| Volcom | 9.38 | |
| UEFA | 8.92 | |
| ASUS | 8.59 | |
| Olympus | 8.16 | |
| Lenovo | 7.93 | |
| Fila | 7.84 | |
| Alexander McQueen | 7.72 | |
| Patek Philippe | 7.69 | |
| Emporium | 6.68 | |
| Nvidia | 6.29 | |
| UNIQLO | 6.16 | |
| Carhartt | 6.16 | |
| Huawei | 6.05 | |
| Tesco | 5.73 | |
| Boeing | 5.43 | |
| Leica | 5.36 | |
| KENZO | 5.04 | |
| Stüssy | 4.74 | |
| Paramount Pictures | 4.58 | |
| Sprite | 4.35 | |
| Haima | 4.33 | |
| NBC | 4.31 | |
| Hollister Co | 4.16 | |
| Intel | 4.03 |
Official Profiles
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LoginArtist: KRK
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
