Krept & Konan

Krept & Konan — hip-hop & rap artist from GB.

Krept & Konan have been making waves in the UK music scene since the release of their 'Young Kingz' mixtape in 2013, which earned them a Guinness World Record…

Influence: 60.21% Fanbase: 45.51% Trending: 67.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sky Sports • 39.90% • Very Strong

As of 2025-09-08

659,028

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:09 UTC

Genres

hip-hop & raphip-hop/rapuk hip hopgrimeraphip hoptrap

Biography

Krept & Konan have been making waves in the UK music scene since the release of their 'Young Kingz' mixtape in 2013, which earned them a Guinness World Record for the highest-charting UK album by an unsigned act. They further solidified their success with their debut album, 'The Long Way Home,' becoming the highest-charting British Rap album in UK chart history by debuting at no. 2. In 2017, they made history again by being the first UK act to simultaneously have two mixtapes, '7 DAYS' and '7 NIGHTS,' enter the Top 10 of the Official UK Albums chart.

In addition to their chart achievements, Krept & Konan have garnered multiple awards, including a BET Award and five MOBO Awards. Known for their electrifying live performances, the duo has headlined sold-out UK and European tours, including iconic venues like Kentish Town Forum and Alexandra Palace. They also host BBC Three's 'The Rap Game UK,' a docu-series searching for the next British rap star, which received nominations for NTA and Bafta awards and won an MVSA award.

Top Brand Affinities

Report Date: 2025-09-08

Krept & Konan is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, NIGERIA. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (933 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Sky Sports, Selfridges, MISSGUIDED points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Krept & Konan score 0.09% — Low bucket.

Brand: Sky SportsBrand: SelfridgesBrand: MISSGUIDED

Followers:659,028

Engagements:612

Rate:0.1%

Posts:319

Avg Likes:610

Avg Comments:26

Avg Views:933

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 659,028 · Engagements 612 · Rate 0.1% Posts 319 · Views 933 · Avg Likes 610 · Avg Comments 26 · Avg Views 933	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED KINGDOM (46%) UNITED STATES (12%) NIGERIA (4%) AUSTRALIA (3%) CANADA (3%)	Top regions: UNITED KINGDOM (46%), UNITED STATES (12%), NIGERIA (4%)
Platform Engagement	Instagram: 555 avg likes/post · Youtube: 933 avg views/post	Best reach: Youtube 933 avg views; best engagement: Instagram 555 avg likes

Top Brand Affinities

Sky Sports

Score: 39.90

Selfridges

Score: 24.27

MISSGUIDED

Score: 22.56

River Island

Score: 20.54

Mixcloud

Score: 20.47

boohoo

Score: 20.22

ITV

Score: 18.38

SUSHISAMBA

Score: 16.93

True Religion

Score: 16.03

Palm Angels

Score: 15.25

Morrisons

Score: 14.69

Vauxhall

Score: 14.69

Brand	Category	Score
Sky Sports		39.90
Selfridges		24.27
MISSGUIDED		22.56
River Island		20.54
Mixcloud		20.47
boohoo		20.22
ITV		18.38
SUSHISAMBA		16.93
True Religion		16.03
Palm Angels		15.25
Morrisons		14.69
Vauxhall		14.69
Wingstop		14.50
Deliveroo		14.25
Waitrose		13.39
Amazon Music		13.11
ASDA		12.49
Sainsbury's		11.18
Ellesse		10.71
Stone Island		10.69
Vivienne Westwood		10.25
All Saints		10.24
Next		10.13
ASOS		9.78
Foot Locker		9.26
New Era		8.91
Harrods		8.61
Champion		8.41
Marks & Spencer		8.19
Tate Modern		7.35
JACQUEMUS		7.13
Topshop		7.07
Myprotein		6.83
Clarks		6.54
Pioneer		6.29
Primark		6.17
SoundCloud		5.56
BBC		5.37
Beats Electronics		5.36
Moncler		5.29
Tesco		5.16
Dsquared		4.97
Superdry		4.82
Alexander McQueen		4.75
Ableton		4.73
The North Face		4.54
ALDI		4.52
Rolls-Royce		4.49
Polo Ralph Lauren		4.46
Gymshark		4.42