Kranium

Kranium — jazz & standards artist from JM.

Kranium, a Jamaican dancehall singer based in New York, rose to fame with his 2013 hit single "Nobody Has to Know," leading to a record deal with Atlantic…

Influence: 61.35% Fanbase: 43.32% Trending: 70.37% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.93% • Very Strong

As of 2025-09-08

1,645,155

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:46 UTC

Genres

jazz & standardsjazzreggaedancehallreggaeelectronicbasshall

Biography

Kranium, a Jamaican dancehall singer based in New York, rose to fame with his 2013 hit single "Nobody Has to Know," leading to a record deal with Atlantic Records and the release of his debut album Rumors in 2015. With a talent for wordplay and a growing fanbase, he continued to release singles and collaborations, culminating in his second album, Midnight Sparks, in 2019, followed by the Toxic EP in 2021 and high-profile singles like "Wi Deh Yah" in 2022. Born Kemar Donaldson in Montego Bay, Jamaica, Kranium honed his reggae skills in Miami before settling in Jamaica, Queens, and making a name for himself in the New York music scene. His success has been marked by hit collaborations with artists like Sean Paul and Ty Dolla $ign, solidifying his status as a major player in the dancehall genre.

Top Brand Affinities

Report Date: 2025-09-08

Kranium indexes high with fans in the 18-24 range in UNITED STATES, JAMAICA, UNITED KINGDOM. The skew is male-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 17,768 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Live Nation, Mixcloud, Hennessy, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Kranium when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kranium score 0.12% — Low bucket.

Brand: Live NationBrand: MixcloudBrand: Hennessy

Followers:1,645,155

Engagements:2,038

Rate:0.1%

Posts:1,213

Avg Likes:1,979

Avg Comments:71

Avg Views:23,240

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,645,155 · Engagements 2,038 · Rate 0.1% Posts 1,213 · Views 23,240 · Avg Likes 1,979 · Avg Comments 71 · Avg Views 23,240	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 40% 35-44: 6% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (40%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (34%) JAMAICA (11%) UNITED KINGDOM (8%) KENYA (7%) FRANCE (6%)	Top regions: UNITED STATES (34%), JAMAICA (11%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 1,105 avg likes/post · Tiktok: 5,472 avg views/post · Youtube: 17,768 avg views/post	Best reach: Youtube 17,768 avg views; best engagement: Instagram 1,105 avg likes

Top Brand Affinities

Live Nation

Score: 23.93

Mixcloud

Score: 15.75

Hennessy

Score: 12.75

Pioneer

Score: 12.06

Amazon Music

Score: 10.80

Clarks

Score: 8.93

MISSGUIDED

Score: 7.90

Steve Madden

Score: 7.28

Pro Tools

Score: 7.21

FashionNova

Score: 6.85

Macy's

Score: 6.10

Margaritaville

Score: 6.05

Brand	Category	Score
Live Nation		23.93
Mixcloud		15.75
Hennessy		12.75
Pioneer		12.06
Amazon Music		10.80
Clarks		8.93
MISSGUIDED		7.90
Steve Madden		7.28
Pro Tools		7.21
FashionNova		6.85
Macy's		6.10
Margaritaville		6.05
Champion		5.93
SoundCloud		5.61
boohoo		5.01
iHeartRadio Music Awards		4.97
CNN		4.93
Alexander McQueen		4.83
Fenty beauty		4.09
Beats Electronics		3.67
MTV		3.65
Campari		3.45
Bacardi		3.36
BALMAIN		3.18
Spotify Music		3.05
Comedy Central		2.91
NBC		2.89
Timberland		2.73
Versace		2.67
Moschino		2.66
Kodak		2.43
shein		2.40
Gucci		2.30
ASOS		2.28
Polo Ralph Lauren		2.25
NBA		2.20
Target		2.18
Forever 21		2.16
Christian Louboutin		2.15
SheInside		2.12
Paramount Pictures		2.10
Dolce & Gabbana		2.04
Balenciaga		2.03
Victoria's Secret		1.95
Fendi		1.84
H&M		1.81
musical.ly		1.80
Gymshark		1.77
Sneakerhead		1.77
FOREX		1.72