Kraftwerk
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
492,682
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 21:30:11 UTC
Genres
Biography
Kraftwerk's global impact was recognized with a Grammy Lifetime Achievement Award for Ralf Hütter in 2014, and their album "3-D The Catalogue" won the Grammy for "best dance/electronic album" in 2018. Their 3-D concert series at prestigious venues like MoMA and Tate Modern showcased their enduring influence and commitment to pushing the boundaries of music, visuals, and technology.
Kraftwerk builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, BRAZIL, GERMANY. With a heavily male (82%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (390,409 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Mixcloud, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 492,682 · Engagements 8,488 · Rate 1.7% Posts 288 · Views 393,869 · Avg Likes 8,366 · Avg Comments 195 · Avg Views 393,869 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 24% 18-24: 21% 45-64: 18% |
Largest: 25-34 (34%); next: 35-44 (24%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (12%) GERMANY (6%) UNITED KINGDOM (6%) JAPAN (6%) |
Top regions: UNITED STATES (17%), BRAZIL (12%), GERMANY (6%) |
| Platform Engagement | Instagram: 5,666 avg likes/post · Tiktok: 3,460 avg views/post · Youtube: 390,409 avg views/post | Best reach: Youtube 390,409 avg views; best engagement: Instagram 5,666 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Akai
Pioneer
Trancefamily
Sennheiser
Pro Tools
Tate Modern
SoundCloud
Amazon Music
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| MOOG | 87.13 | |
| Mixcloud | 44.88 | |
| Ableton | 30.58 | |
| Akai | 28.40 | |
| Pioneer | 24.31 | |
| Trancefamily | 19.58 | |
| Sennheiser | 11.29 | |
| Pro Tools | 9.81 | |
| Tate Modern | 9.70 | |
| SoundCloud | 8.41 | |
| Amazon Music | 8.29 | |
| Vivienne Westwood | 7.13 | |
| Atmos | 6.64 | |
| DeLorean Motor Company | 6.32 | |
| Warner Bros | 6.27 | |
| Campari | 5.94 | |
| Leica | 5.78 | |
| Sega | 5.63 | |
| Lollapalooza | 5.23 | |
| Spotify Music | 4.93 | |
| MTV | 4.65 | |
| Alfa Romeo | 4.60 | |
| Arezzo | 4.59 | |
| Beats Electronics | 4.45 | |
| Columbia Pictures | 3.87 | |
| Heinz | 3.85 | |
| Tomorrowland | 3.77 | |
| Kodak | 3.71 | |
| Philips | 3.42 | |
| Montblanc | 3.11 | |
| Panasonic | 2.97 | |
| Carhartt | 2.86 | |
| Matrix | 2.83 | |
| Nintendo | 2.79 | |
| Polaroid | 2.76 | |
| Fujifilm | 2.75 | |
| Star Wars | 2.74 | |
| Martini | 2.74 | |
| Dr. Martens | 2.67 | |
| Coachella | 2.66 | |
| Citroen | 2.66 | |
| Garnier | 2.60 | |
| Guinness | 2.59 | |
| BBC | 2.47 | |
| Paramount Pictures | 2.44 | |
| Lego | 2.43 | |
| Jaguar | 2.38 | |
| Snoopy And The Peanuts Gang | 2.36 | |
| Boeing | 2.26 | |
| Aperol | 2.25 |
Official Profiles
Login to view Contact
LoginArtist: Kraftwerk
The map shows every radio station that aired Kraftwerk today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 1,083,513
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,069,805 | 98.73% |
| [+] |
Pandora |
13,708 | 1.27% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | Kraftwerk | Uber Eats Music Hall | Berlin, Germany | |
| 2025-12-11 04:00 UTC | Kraftwerk | Uber Eats Music Hall | Berlin, Germany | |
| 2025-12-12 04:00 UTC | Kraftwerk | Arena Leipzig | Leipzig, Germany | |
| 2025-12-14 04:00 UTC | Kraftwerk | Seidensticker Halle | Bielefeld, Germany | |
| 2025-12-15 04:00 UTC | Kraftwerk | Mitsubishi Electric HALLE | Düsseldorf, Germany | |
| 2025-12-16 04:00 UTC | Kraftwerk | Mitsubishi Electric HALLE | Düsseldorf, Germany | |
| 2025-12-18 04:00 UTC | Kraftwerk | Festhalle | Bern, Switzerland | |
| 2025-12-21 04:00 UTC | Kraftwerk | Zenith | Munich, Germany | |
| 2025-12-22 04:00 UTC | Kraftwerk | Großes Festspielhaus | Salzburg, Austria |
