Kraak & Smaak

Kraak & Smaak

Country: NL

Influence: 60.49% Fanbase: 48.52% Trending: 66.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 159.19% • Very Strong

As of 2025-09-08

33,286

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:55:29 UTC

Genres

popnu discor&b, funk & soulindie soulsouljazz & standardsnu jazzhip-hop & rapbboyelectronicnew french touchfilter housedancedeep houseelectronicaelectronichouse

Biography

Hailing from the Netherlands, breakbeat trio Kraak & Smaak, known for their association with British label Jalapeno Records, garnered widespread acclaim for their energetic live performances and received significant airplay on BBC Radio 1. Comprising Oscar de Jong, Mark Kneppers, and Wim Plug, the trio expanded their lineup on stage with Rose Spearman and Marc Baronner, while DJ Sargon joined them for their DJ sets. Their debut EP, Money in the Bag, released in 2003, marked the beginning of a successful career that included festival appearances at renowned events such as Glastonbury and Coachella. Their subsequent releases, including the album Boogie Angst (2005) and Plastic People (2008), solidified their reputation as a dynamic force in the music scene.

Kraak & Smaak's seamless blend of breakbeat and electronic elements, coupled with collaborations with notable artists like Ben Westbeech, Dudley Perkins, and Georgia Ann Muldrow, led to chart-topping success with singles like "Squeeze Me." Their remix work showcased their versatility and innovation, culminating in the compilation The Remix Sessions (2007). With a dedicated following and a string of hit singles, Kraak & Smaak continued to push boundaries and captivate audiences both on stage and in the studio, solidifying their position as one of the leading acts in the electronic music realm.

Kraak & Smaak Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Kraak & Smaak engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, NETHERLANDS, FRANCE. The fan base skews heavily male (75%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,266 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, Het Concertgebouw, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Kraak & Smaak score 0.74%Low bucket.
Brand: MixcloudBrand: Het ConcertgebouwBrand: MOOG
Followers:33,286
Engagements:245
Rate:0.7%
Posts:857
Views:2,141
Avg Likes:238
Avg Comments:7
Avg Views:2,141

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 33,286 · Engagements 245 · Rate 0.7%
Posts 857 · Views 2,141 · Avg Likes 238 · Avg Comments 7 · Avg Views 2,141
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 24%
35-44: 22%
45-64: 10%
Largest: 25-34 (41%); next: 18-24 (24%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries UNITED STATES (14%)
NETHERLANDS (10%)
FRANCE (8%)
UNITED KINGDOM (7%)
GERMANY (4%)
Top regions: UNITED STATES (14%), NETHERLANDS (10%), FRANCE (8%)
Platform Engagement Instagram: 176 avg likes/post · Tiktok: 875 avg views/post · Youtube: 1,266 avg views/post Best reach: Youtube 1,266 avg views; best engagement: Instagram 176 avg likes

Top Brand Affinities

Mixcloud
Score: 159.19
Het Concertgebouw
Score: 123.65
MOOG
Score: 74.51
Pioneer
Score: 59.29
Ableton
Score: 42.94
Akai
Score: 32.43
Sennheiser
Score: 17.86
SoundCloud
Score: 17.17
Amazon Music
Score: 16.39
Hema
Score: 14.74
Amstel
Score: 14.01
Trancefamily
Score: 13.20
Brand Category Score
Mixcloud 159.19
Het Concertgebouw 123.65
MOOG 74.51
Pioneer 59.29
Ableton 42.94
Akai 32.43
Sennheiser 17.86
SoundCloud 17.17
Amazon Music 16.39
Hema 14.74
Amstel 14.01
Trancefamily 13.20
Pro Tools 13.19
KLM 10.45
Efteling 10.13
Spotify Music 10.03
Beats Electronics 9.88
Atmos 7.83
Jagermeister 6.77
Tomorrowland 6.50
Tate Modern 6.32
Bose 5.93
Coachella 5.50
Campari 3.90
Philips 3.84
Dr. Martens 3.64
Lollapalooza 3.42
Leica 3.40
Summit Entertainment 3.26
Heineken 3.26
MTV 3.23
Garnier 3.19
ASOS 3.13
Comedy Central 3.09
Martini 3.07
Kodak 2.92
Stüssy 2.88
Warner Bros 2.87
BBC 2.78
NBC 2.71
Aperol 2.70
Columbia Pictures 2.65
Matrix 2.63
Citroen 2.62
Hennessy 2.62
Polaroid 2.49
Carhartt 2.49
Guinness 2.37
Dolce & Gabbana 2.35
Red Bull 2.24

Official Profiles

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Artist: Kraak & Smaak

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-17 03:30 UTC Kraak & Smaak Poppodium Hedon Zwolle, Netherlands
2026-01-25 03:30 UTC Kraak & Smaak Doornroosje Nijmegen, Netherlands
2026-02-22 05:00 UTC Kraak & Smaak VERA Groningen, Netherlands
2026-04-04 02:00 UTC Kraak & Smaak Patronaat Haarlem Haarlem, Netherlands

Trending Artist