Kovacs

Kovacs — pop artist from NL.

Emerging from the music scene in Eindhoven, Netherlands, Sharon Kovacs has captivated audiences worldwide with her unique blend of tango noir and soulful…

Influence: 49.39% Fanbase: 30.33% Trending: 58.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Het Concertgebouw • 138.98% • Very Strong

As of 2025-09-09

257,185

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:38 UTC

Genres

poppopdutch popr&b, funk & soulpop soul

Biography

Emerging from the music scene in Eindhoven, Netherlands, Sharon Kovacs has captivated audiences worldwide with her unique blend of tango noir and soulful vocals. Her EP 'My Love' and debut album 'Shades Of Black' achieved chart success in multiple countries, solidifying her position as a rising star in the music industry. With influences ranging from Billie Holiday to Amy Winehouse, Kovacs' raw and emotive sound continues to draw in fans, earning her millions of views on YouTube and accolades from the music community.

Kovacs' latest album, 'Child Of Sin', showcases her growth as an artist, featuring collaborations with notable figures like Till Lindemann of Rammstein. With a string of awards, major festival appearances, and a dedicated fan base, Kovacs is poised to become a sultry superstar in the music world, using her music to navigate life's challenges and find positivity in adversity.

Top Brand Affinities

Report Date: 2025-09-09

Kovacs cuts through with 25-34 & 18-24 audiences and consistency across GREECE, RUSSIA, TüRKIYE. A heavily female (55%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 89,871 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Het Concertgebouw, Efteling, Hema, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kovacs score 1.15% — Moderate bucket.

Brand: Het ConcertgebouwBrand: EftelingBrand: Hema

Followers:257,185

Engagements:2,970

Rate:1.2%

Posts:216

Avg Likes:2,889

Avg Comments:103

Avg Views:90,491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 257,185 · Engagements 2,970 · Rate 1.2% Posts 216 · Views 90,491 · Avg Likes 2,889 · Avg Comments 103 · Avg Views 90,491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 30% 35-44: 19% 45-64: 12%	Largest: 25-34 (37%); next: 18-24 (30%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	GREECE (11%) RUSSIA (9%) TüRKIYE (7%) UKRAINE (7%) UNITED STATES (6%)	Top regions: GREECE (11%), RUSSIA (9%), TüRKIYE (7%)
Platform Engagement	Instagram: 1,338 avg likes/post · Tiktok: 620 avg views/post · Youtube: 89,871 avg views/post	Best reach: Youtube 89,871 avg views; best engagement: Youtube 1,535 avg likes

Top Brand Affinities

Het Concertgebouw

Score: 138.98

Efteling

Score: 31.20

Hema

Score: 21.17

Jean Paul Gaultier

Score: 10.91

KLM

Score: 10.74

Amstel

Score: 10.06

Ableton

Score: 6.51

Philips

Score: 6.04

KARL LAGERFELD

Score: 5.14

Dr. Martens

Score: 5.02

Besiktas

Score: 4.19

Leica

Score: 3.97

Brand	Category	Score
Het Concertgebouw		138.98
Efteling		31.20
Hema		21.17
Jean Paul Gaultier		10.91
KLM		10.74
Amstel		10.06
Ableton		6.51
Philips		6.04
KARL LAGERFELD		5.14
Dr. Martens		5.02
Besiktas		4.19
Leica		3.97
Olympus		3.22
The Witcher		3.11
Matrix		3.00
ASOS		2.96
Spotify Music		2.86
Vogue		2.80
Aperol		2.77
Polaroid		2.73
Citroen		2.70
Pull&Bear		2.69
Dolce & Gabbana		2.59
Lollapalooza		2.56
Fujifilm		2.26
Kodak		2.14
AMC		2.09
Yves Saint Laurent		2.07
Bershka		1.89
Jack Daniels		1.85
Heineken		1.85
Lego		1.83
Jaguar		1.78
HBO		1.72
Sony		1.71
IKEA		1.70
Harley-Davidson		1.67
Guinness		1.60
Travelgram		1.58
Beats Electronics		1.58
Nikon		1.56
Fiat		1.55
Versace		1.55
Ray-Ban		1.53
National Geographic		1.49
Huawei		1.47
Canon		1.43
GIVENCHY		1.43
Urban Decay Cosmetics		1.42
Cartier		1.41