Kotak

Kotak — pop artist from ID.

Formed in 2004, KOTAK is an Indonesian rock group consisting of Syalindri Ichlasari (Tantri) on vocals, Swasti Sabdastantri (Chua) on bass, and Mario Marcella…

Influence: 55.08% Fanbase: 43.45% Trending: 60.89% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 29.88% • Very Strong

As of 2025-09-09

749,167

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:56 UTC

Genres

popindonesian poprockrockclassic indonesian rockindonesian rockpop rockasiandangdut

Biography

Formed in 2004, KOTAK is an Indonesian rock group consisting of Syalindri Ichlasari (Tantri) on vocals, Swasti Sabdastantri (Chua) on bass, and Mario Marcella H. Putra (Cella) on guitar. Their self-titled debut album was released in 2005, followed by "KOTAK Kedua" in 2008, solidifying their position as one of Indonesia's prominent rock bands.

Known for hits like "Beraksi," "Masih Cinta," and "Pelan-Pelan Saja," KOTAK has garnered numerous accolades, including multiple AMI Awards for Best Duo/Rock Group and Best Rock Album. With a strong presence on digital streaming platforms, their music has amassed hundreds of millions of streams, while their YouTube channel boasts over 100 million views and 311 thousand subscribers. The band's dedicated fan base, known as "Kerabat KOTAK," continues to support them at live performances across Indonesia. KOTAK remains active in both live performances and recording, offering acoustic renditions of their songs through KOTAKUSTIK for their audience.

Top Brand Affinities

Report Date: 2025-09-09

Kotak keeps 25-34 & 18-24 audiences engaged throughout INDONESIA, MALAYSIA, UNITED STATES. The composition is heavily male (72%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 18,297 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Garuda Indonesia, Oppo, Daihatsu supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kotak score 0.09% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Daihatsu

Followers:749,167

Engagements:640

Rate:0.1%

Posts:2,775

Avg Likes:610

Avg Comments:71

Avg Views:18,297

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 749,167 · Engagements 640 · Rate 0.1% Posts 2,775 · Views 18,297 · Avg Likes 610 · Avg Comments 71 · Avg Views 18,297	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 42% 35-44: 8% 13-17: 6%	Largest: 25-34 (43%); next: 18-24 (42%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	INDONESIA (96%) MALAYSIA (1%) UNITED STATES (1%) CHINA (0%) JAPAN (0%)	Top regions: INDONESIA (96%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 334 avg likes/post · Youtube: 18,297 avg views/post	Best reach: Youtube 18,297 avg views; best engagement: Instagram 334 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 29.88

Oppo

Score: 24.76

Daihatsu

Score: 10.31

Yakult

Score: 7.32

Carrefour

Score: 5.79

Bajaj

Score: 4.55

Yamaha

Score: 3.98

Hot Wheels

Score: 3.73

ASUS

Score: 3.63

Lenovo

Score: 3.45

Oriflame

Score: 3.36

Xiaomi

Score: 3.25

Brand	Category	Score
Garuda Indonesia		29.88
Oppo		24.76
Daihatsu		10.31
Yakult		7.32
Carrefour		5.79
Bajaj		4.55
Yamaha		3.98
Hot Wheels		3.73
ASUS		3.63
Lenovo		3.45
Oriflame		3.36
Xiaomi		3.25
Pizza Hut		3.13
Suzuki		2.69
Gundam		2.64
Universal		2.60
Honda		2.58
Intel		2.36
Nokia		2.21
Volvo		2.11
Petronas		2.00
Samsung Group		2.00
Fujifilm		1.99
UNIQLO		1.98
Transformers		1.83
Google		1.77
Mitsubishi Motors		1.73
musical.ly		1.67
New Balance		1.59
Mitsubishi		1.59
KFC		1.42
Ducati		1.42
Snapseed		1.34
Herbalife		1.34
Toyota		1.33
Converse		1.14
Marvel		1.13
Harley-Davidson		1.11
Spotify Music		1.07
Adobe		1.07
Canon		1.07
Sony		0.98
Nikon		0.86
Puma		0.82
Levi's		0.80
National Geographic		0.80
Mazda		0.79
Vans		0.74
FIFA		0.71
Adidas		0.70