Koryn Hawthorne

Koryn Hawthorne — pop artist from US.

Contemporary gospel singer Koryn Hawthorne, known for her soulful vocals blending gospel and R&B, rose to fame as a finalist on NBC's The Voice. Her 2018 debut…

Influence: 59.33% Fanbase: 32.14% Trending: 72.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kinky-Curly • 19.59% • Very Strong

As of 2025-09-09

496,554

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:46 UTC

Genres

poppopmainstream popr&b, funk & soulgospel r&bcontemporary r&bspiritualsgospelchristian music

Biography

Contemporary gospel singer Koryn Hawthorne, known for her soulful vocals blending gospel and R&B, rose to fame as a finalist on NBC's The Voice. Her 2018 debut album, Unstoppable, topped the gospel charts and earned her a Grammy nomination for the hit song "Won't He Do It." Hailing from Abbeville, Louisiana, Hawthorne's musical journey began in church and led her to perform at various local events before gaining national recognition on The Voice at just 16 years old.

After signing with Maximum Artist Group, Hawthorne released her debut EP and subsequent albums, including 2020's I AM and 2024's On God, both reaching the Top Ten of Billboard's Top Gospel Albums chart. Her powerful singles, such as "Pray" and "Speak to Me," have garnered critical acclaim and nominations at prestigious award ceremonies like the Dove Awards. Hawthorne's undeniable talent and unwavering faith continue to solidify her status as a rising star in the gospel music scene.

Top Brand Affinities

Report Date: 2025-09-09

Koryn Hawthorne speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, SOUTH AFRICA. Composition is heavily female (77%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (35,032 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Kinky-Curly, WNBA, Shea Moisture, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Koryn Hawthorne score 7.06% — Very Strong bucket.

Brand: Kinky-CurlyBrand: WNBABrand: Shea Moisture

Followers:496,554

Engagements:35,032

Rate:7.1%

Posts:101

Avg Likes:35,032

Avg Comments:97

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 496,554 · Engagements 35,032 · Rate 7.1% Posts 101 · Views 0 · Avg Likes 35,032 · Avg Comments 97 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 20% 35-44: 20% 45-64: 5%	Largest: 25-34 (51%); next: 18-24 (20%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (83%) BRAZIL (3%) SOUTH AFRICA (2%) NIGERIA (1%) UNITED KINGDOM (1%)	Top regions: UNITED STATES (83%), BRAZIL (3%), SOUTH AFRICA (2%)
Platform Engagement	Instagram: 35,032 avg likes/post	best engagement: Instagram 35,032 avg likes

Top Brand Affinities

Kinky-Curly

Score: 19.59

WNBA

Score: 14.11

Shea Moisture

Score: 13.92

Amazon Music

Score: 11.88

MISSGUIDED

Score: 11.16

Houston Livestock Show and Rodeo

Score: 10.80

Steve Madden

Score: 10.15

NBC

Score: 10.09

Dollar Tree

Score: 9.90

FashionNova

Score: 9.57

Delta

Score: 9.13

T.J. Maxx

Score: 8.72

Brand	Category	Score
Kinky-Curly		19.59
WNBA		14.11
Shea Moisture		13.92
Amazon Music		11.88
MISSGUIDED		11.16
Houston Livestock Show and Rodeo		10.80
Steve Madden		10.15
NBC		10.09
Dollar Tree		9.90
FashionNova		9.57
Delta		9.13
T.J. Maxx		8.72
Macy's		7.56
boohoo		7.23
Target		7.00
Marshalls		7.00
Chick-fil-A		6.92
iHeartRadio Music Awards		6.75
Fenty beauty		6.45
Gerber		6.44
OLD NAVY		6.41
Margaritaville		6.25
shein		5.97
Publix		5.77
Kroger		5.56
ULTA Beauty		5.44
The Home Depot		5.38
HomeGoods		5.37
Verizon		5.36
Forever 21		5.05
American Airlines		5.05
SheInside		4.95
ESPN		4.60
NORDSTROM		4.40
Coach		4.34
Walmart		4.05
CNN		3.94
Philips		3.44
MTV		3.41
Spotify Music		3.23
Hennessy		3.18
TOM FORD		3.13
Amazon		3.08
Los Angeles Lakers		3.06
NFL		3.04
Urban Outfitters		3.04
Christian Louboutin		2.94
NBA		2.88
ASOS		2.76
NYX Cosmetics		2.65