Kontra K Brand Affinity ranks highest Clever Fit at 48.84% . Very Strong. Score DMDB 61.14% | Fanbase 55.32%

Kontra K — hip-hop & rap artist from DE.

Kontra K is a German rapper based in Berlin with a passion for martial arts. Drawing inspiration from American rap artists like Nas and Notorious B.I.G., he…

Kontra K

Recognizable

Country: DE | Gender: male | Artist ID: 11e81bcc-f4a1-f2f4-9d0c-a0369fe50396

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Genres

hip-hop & raphip-hop/rapgerman hip hopchristlicher rapcontemporary hip hophip hop

Influential: 61.14% Fanbase: 55.32% Trending: 64.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Clever Fit • 48.84% • Very Strong

As of 2025-09-09

4,451,489

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.14% | Fanbase 55.32% | Trending 64.05% | CAREER STAGE: MAINSTREAM

Biography

Kontra K is a German rapper based in Berlin with a passion for martial arts. Drawing inspiration from American rap artists like Nas and Notorious B.I.G., he began writing his own lyrics after leaving high school at 16. In 2008, he gained recognition as part of the duo Vollkontakt, signed to Hell Raisa label by Kaisa. Following the label's dissolution in 2009, Kontra K embarked on a solo career, founding DePeKa label with Skinny Al and Fatal. His solo debut, "Doberman," was released in 2010, followed by a dubstep mixtape and subsequent albums in the years to come.

In 2015, Kontra K signed with Four Music and released his fourth album, "Aus dem Schatten Ins Licht," narrowly missing the top spot on the German charts. A year later, his album "Labyrinth" reached number one in Germany, also making waves in Austria and Switzerland.

Report Date: 2025-09-09

Kontra K engages 18-24 & 25-34 audiences with repeatable results in GERMANY, AUSTRIA, SWITZERLAND. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (138,850 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Clever Fit, Sinn, Alpha Industries, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kontra K score 0.95% — Low bucket.

Brand: Clever FitBrand: SinnBrand: Alpha Industries

Followers:4,451,489

Engagements:42,411

Rate:1.0%

Posts:750

Avg Likes:39,849

Avg Comments:900

Avg Views:177,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,451,489 · Engagements 42,411 · Rate 1.0% Posts 750 · Views 177,477 · Avg Likes 39,849 · Avg Comments 900 · Avg Views 177,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 7% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	GERMANY (78%) AUSTRIA (8%) SWITZERLAND (3%) UNITED STATES (2%) ITALY (1%)	Top regions: GERMANY (78%), AUSTRIA (8%), SWITZERLAND (3%)
Platform Engagement	Instagram: 24,818 avg likes/post · Tiktok: 138,850 avg views/post · Youtube: 38,627 avg views/post	Best reach: Tiktok 138,850 avg views; best engagement: Instagram 24,818 avg likes

Top Brand Affinities

Clever Fit

Score: 48.84

Sinn

Score: 42.36

Alpha Industries

Score: 37.39

Warsteiner

Score: 32.11

Commerzbank

Score: 24.54

Gamescom

Score: 22.66

Edeka

Score: 21.65

Braun

Score: 21.39

Hummel

Score: 15.87

Ellesse

Score: 13.67

Augustiner Helles

Score: 13.22

Beck`s

Score: 9.89

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Top Brand Affinities

Brand	Category	Score
Clever Fit		48.84
Sinn		42.36
Alpha Industries		37.39
Warsteiner		32.11
Commerzbank		24.54
Gamescom		22.66
Edeka		21.65
Braun		21.39
Hummel		15.87
Ellesse		13.67
Augustiner Helles		13.22
Beck`s		9.89
Stone Island		9.52
Seat		7.76
Hugo Boss		6.88
Lufthansa		6.85
BBS		6.33
Thermomix		6.25
Superdry		5.83
Alpinestars		5.41
Calzedonia		5.33
Opel		5.32
Ryanair		4.99
Michael Kors		4.91
Tommy Hilfiger		4.76
Lacoste		4.74
Audi		4.66
Daniel Wellington		4.38
RAZER		4.27
Calvin Klein		4.27
Haribo		4.25
Ray-Ban		4.23
Mercedes-Benz		3.91
Iberostar Hotels & Resorts		3.64
Volkswagen		3.59
Hollister Co		3.43
Lindt		3.42
Monster Beverage		3.37
Red Bull		3.29
Armani		3.24
BMW		3.20
Nike		3.19
Carhartt		3.17
Levi's		3.00
KTM		2.93
Rolex		2.82
Jack Daniels		2.80
Great Wall		2.80
Polo Ralph Lauren		2.74
ASOS		2.70