Kongos

Kongos — pop artist from ZA.

The albums 1929 Pt. 1 and Pt. 2 have been released.

Influence: 61.84% Fanbase: 47.44% Trending: 69.04% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.19% • Very Strong

As of 2025-09-09

391,704

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 08:07:39 UTC

Genres

popsouth african poprockmodern rockmodern blues rocksouth african rockrockalternative rockalternativemodern alternative rockalternative

Biography

The albums 1929 Pt. 1 and Pt. 2 have been released.

Top Brand Affinities

Report Date: 2025-09-09

Kongos resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, CANADA. The demographic is heavily male (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,448 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, Lollapalooza, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kongos score 0.09% — Low bucket.

Brand: Live NationBrand: LollapaloozaBrand: Pro Tools

Followers:391,704

Engagements:343

Rate:0.1%

Posts:1,726

Avg Likes:335

Avg Comments:14

Avg Views:2,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 391,704 · Engagements 343 · Rate 0.1% Posts 1,726 · Views 2,448 · Avg Likes 335 · Avg Comments 14 · Avg Views 2,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 34% 35-44: 11% 45-64: 6%	Largest: 18-24 (45%); next: 25-34 (34%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (23%) BRAZIL (9%) CANADA (6%) MEXICO (5%) RUSSIA (5%)	Top regions: UNITED STATES (23%), BRAZIL (9%), CANADA (6%)
Platform Engagement	Instagram: 234 avg likes/post · Youtube: 2,448 avg views/post	Best reach: Youtube 2,448 avg views; best engagement: Instagram 234 avg likes

Top Brand Affinities

Live Nation

Score: 29.19

Lollapalooza

Score: 12.71

Pro Tools

Score: 9.86

Amazon Music

Score: 9.42

iHeartRadio Music Awards

Score: 7.01

Ableton

Score: 5.01

NHL

Score: 4.68

Movistar

Score: 4.66

Verizon

Score: 4.62

Margaritaville

Score: 4.29

Coors

Score: 3.94

Bethesda Softworks

Score: 3.70

Brand	Category	Score
Live Nation		29.19
Lollapalooza		12.71
Pro Tools		9.86
Amazon Music		9.42
iHeartRadio Music Awards		7.01
Ableton		5.01
NHL		4.68
Movistar		4.66
Verizon		4.62
Margaritaville		4.29
Coors		3.94
Bethesda Softworks		3.70
MTV		3.69
Taco Bell		3.67
Budweiser		3.63
Coachella		3.62
Spotify Music		3.47
Geocaching		3.08
Pepsi		2.98
AMC		2.96
Paramount Pictures		2.96
Showtime		2.90
PetSmart		2.90
BBC		2.88
Star Wars		2.88
The Witcher		2.87
Comedy Central		2.77
Guinness		2.76
Columbia Pictures		2.75
Busch		2.74
HBO		2.65
NBC		2.44
NFL		2.39
Warner Bros		2.37
Kodak		2.34
Cafecito		2.32
Jack Daniels		2.28
Lush		2.24
Dr. Martens		2.21
SoundCloud		2.08
Chipotle Mexican Grill		2.05
Cadillac		1.99
Vans		1.96
Polaroid		1.94
Jeep		1.92
Walmart		1.92
Nintendo		1.91
Chrysler		1.89
Sunnies Studios		1.89
Activision Blizzard		1.88