KOHH

KOHH — hip-hop & rap artist from JP.

Japanese rap star Kohh draws from his traumatic upbringing in North Tokyo, where he was raised amidst drugs and violence by his grandmother and drug-addicted…

Influence: 54.10% Fanbase: 38.74% Trending: 61.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 34.68% • Very Strong

As of 2025-09-09

413,562

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:00:40 UTC

Genres

hip-hop & raphip-hop/rapj-rapjapanese traphip hoptrap

Biography

Japanese rap star Kohh draws from his traumatic upbringing in North Tokyo, where he was raised amidst drugs and violence by his grandmother and drug-addicted mother after his father’s suicide. His music delves into the darker side of Tokyo life often overlooked by mainstream media. Kohh gained initial recognition with his 2012 debut mixtape, Yellow Tape, particularly with the track "Young Forever" produced by him and performed by his younger brother, LIL KOHH. In subsequent years, Kohh achieved international fame through collaborations with artists like Keith Ape on “It G Ma” and appearances on Frank Ocean’s extended version of “Nikes” and Hikaru Utada’s “Boukyaku.” His career continued to flourish with features on Mariah Carey’s “Runaway” and the release of his 2019 album UNTITLED, showcasing a blend of rock guitars, strings, and diverse sounds under Nippon Columbia.

Top Brand Affinities

Report Date: 2025-09-09

KOHH indexes high with fans in the 18-24 range in JAPAN, UNITED STATES, CHINA. The skew is heavily male (66%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 25,310 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Adidas Y-3, Jil Sander, Stüssy, making streetwear, music platforms, and lifestyle products a natural test bed. Choose KOHH when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist KOHH score 5.05% — Very Strong bucket.

Brand: Adidas Y-3Brand: Jil SanderBrand: Stüssy

Followers:413,562

Engagements:20,894

Rate:5.1%

Posts:428

Avg Likes:20,807

Avg Comments:221

Avg Views:25,310

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 413,562 · Engagements 20,894 · Rate 5.1% Posts 428 · Views 25,310 · Avg Likes 20,807 · Avg Comments 221 · Avg Views 25,310	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	JAPAN (39%) UNITED STATES (17%) CHINA (6%) FRANCE (6%) INDONESIA (3%)	Top regions: JAPAN (39%), UNITED STATES (17%), CHINA (6%)
Platform Engagement	Instagram: 19,092 avg likes/post · Youtube: 25,310 avg views/post	Best reach: Youtube 25,310 avg views; best engagement: Instagram 19,092 avg likes

Top Brand Affinities

Adidas Y-3

Score: 34.68

Jil Sander

Score: 24.58

Stüssy

Score: 20.86

Maison Margiela

Score: 20.49

Alexander Wang

Score: 16.10

Jean Paul Gaultier

Score: 15.06

New Era

Score: 14.81

Acne Studios

Score: 14.74

Atmos

Score: 14.15

Supreme

Score: 14.15

Arc'teryx

Score: 13.89

True Religion

Score: 13.83

Brand	Category	Score
Adidas Y-3		34.68
Jil Sander		24.58
Stüssy		20.86
Maison Margiela		20.49
Alexander Wang		16.10
Jean Paul Gaultier		15.06
New Era		14.81
Acne Studios		14.74
Atmos		14.15
Supreme		14.15
Arc'teryx		13.89
True Religion		13.83
Palm Angels		13.20
Paul Smith		12.59
GENTLE MONSTER		12.26
The North Face		10.99
Carhartt		10.97
Dr. Martens		10.40
A.P.C.		10.18
Stone Island		10.17
Marni		9.67
Bim		9.01
Kickstagram		8.46
Kappa		8.27
Coach		7.91
Vivienne Westwood		7.72
Champion		7.03
Vans		6.93
UNIQLO		6.88
Polo Ralph Lauren		6.85
Timberland		6.85
G-shock		6.65
Bose		6.64
Loewe		6.48
JACQUEMUS		6.10
Nice Kicks		5.89
Moncler		5.83
Miu Miu		5.79
Nixon		5.77
TOM FORD		5.50
Converse		5.48
Reebok		5.34
UGG		5.30
Volcom		5.28
New Balance		5.27
Fendi		5.20
Yves Saint Laurent		5.08
Balenciaga		5.03
Fila		4.70
Levi's		4.69