Kobukuro Brand Affinity ranks highest Isetan at 19.26% . Very Strong. Score DMDB 62.32% | Fanbase 57.19%

Kobukuro — pop artist from JP.

Kobukuro, along with 19 and Yuzu, are prominent Japanese folk-rock acts known for their lush arrangements and pop sensibilities. Formed in 1998, the duo…

Kobukuro

Recognizable

Country: JP | Artist ID: 11e81bd2-78c0-3d3e-94cb-a0369fe50396

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Genres

popj-popj-poprockpopasian poprockj-rock

Influential: 62.32% Fanbase: 57.19% Trending: 64.89%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 19.26% • Very Strong

As of 2025-09-09

274,768

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.32% | Fanbase 57.19% | Trending 64.89% | CAREER STAGE: MAINSTREAM

Biography

Kobukuro, along with 19 and Yuzu, are prominent Japanese folk-rock acts known for their lush arrangements and pop sensibilities. Formed in 1998, the duo consists of Kobuchi Kentaro and Kuroda Shunsuke, who met while pursuing other careers but bonded over music. Signing with Warner Music in 2001, Kobukuro gained mainstream success with hits like "Yell" and albums such as Roadmade and Nameless World, solidifying their position in the music industry.

Their popularity soared with singles like "Koko Ni Shika Sakanai Hana" and "Sakura," leading to appearances on prestigious shows like Kouhaku Uta Gassen. Kobukuro's collaborative efforts, such as "Winding Road" with Ayaka, further propelled their success, with albums like 5296 achieving significant sales. Known for their contributions to TV dramas and ads, Kobukuro continues to be a prominent force in the Japanese music scene.

Report Date: 2025-09-09

Kobukuro is already in the conversation with 18-24 & 25-34 audiences in JAPAN, UNITED STATES, CHINA. The audience is male-leaning (51%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (36,550 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Isetan, Atmos, Snoopy And The Peanuts Gang points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kobukuro score 3.10% — Very Strong bucket.

Brand: IsetanBrand: AtmosBrand: Snoopy And The Peanuts Gang

Followers:274,768

Engagements:8,526

Rate:3.1%

Posts:1,298

Avg Likes:8,336

Avg Comments:107

Avg Views:36,550

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 274,768 · Engagements 8,526 · Rate 3.1% Posts 1,298 · Views 36,550 · Avg Likes 8,336 · Avg Comments 107 · Avg Views 36,550	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 30% 35-44: 10% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	JAPAN (98%) UNITED STATES (1%) CHINA (1%) SOUTH KOREA (0%) TAIWAN (0%)	Top regions: JAPAN (98%), UNITED STATES (1%), CHINA (1%)
Platform Engagement	Instagram: 5,942 avg likes/post · Tiktok: 36,550 avg views/post	Best reach: Tiktok 36,550 avg views; best engagement: Instagram 5,942 avg likes

Top Brand Affinities

Isetan

Score: 19.26

Atmos

Score: 14.90

Snoopy And The Peanuts Gang

Score: 11.76

Paul Smith

Score: 11.36

UNIQLO

Score: 10.46

Maison Margiela

Score: 9.65

Shake Shack

Score: 9.28

Lipton

Score: 8.98

Olympus

Score: 8.61

Acne Studios

Score: 7.48

The North Face

Score: 6.64

Supreme

Score: 5.90

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Top Brand Affinities

Brand	Category	Score
Isetan		19.26
Atmos		14.90
Snoopy And The Peanuts Gang		11.76
Paul Smith		11.36
UNIQLO		10.46
Maison Margiela		9.65
Shake Shack		9.28
Lipton		8.98
Olympus		8.61
Acne Studios		7.48
The North Face		6.64
Supreme		5.90
Daniel Wellington		5.67
Stüssy		5.51
Tiffany		5.45
Kickstagram		5.09
Bandai Namco		4.70
New Balance		4.20
Dr. Martens		4.20
G-shock		4.03
Bulgari		3.99
Converse		3.85
ASICS		3.73
Gundam		3.73
GAP		3.71
Harley-Davidson		3.70
Pokemon		3.54
Kate Spade		3.47
Hermès		3.45
Summit Entertainment		3.44
Leica		3.31
Panasonic		3.13
Polo Ralph Lauren		3.12
Vans		3.11
Yves Saint Laurent		3.08
IKEA		3.08
Reebok		3.06
TOM FORD		2.86
Sneakerhead		2.83
Costco		2.66
Tiffany & Co		2.61
Mazda		2.59
Levi's		2.54
Christian Dior		2.43
Louis Vuitton		2.32
Chanel		2.28
KENZO		2.24
Starbucks		2.23
Lush		2.17
Amazon		2.09