knowknow

knowknow — hip-hop & rap artist from CN.

Chinese rapper KnowKnow, formerly of Higher Brothers, made a solo debut in late 2019 with the album "Mr. Enjoy Da Money," showcasing his dynamic style blending…

Influence: 50.45% Fanbase: 24.77% Trending: 63.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Adidas Y-3 • 40.67% • Very Strong

As of 2025-09-09

268,399

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:53 UTC

Genres

hip-hop & raphip-hop/rapchinese hip hoprapcontemporary hip hophip hop

Biography

Chinese rapper KnowKnow, formerly of Higher Brothers, made a solo debut in late 2019 with the album "Mr. Enjoy Da Money," showcasing his dynamic style blending Sichuanese dialects, Mandarin, and English. Known for his vibrant material and surprising vocal dexterity, KnowKnow's larger-than-life personality shines through his music on the international stage. With a successful stint in the group and a solo venture, he solidified his position as a key player in China's rap scene, captivating audiences with punchy raps and infectious choruses, earning nicknames like "Chinese Biggie" along the way.

Following his acclaimed work with the Higher Brothers, KnowKnow, also known as DZ or DZKnow, demonstrates his versatility and colorful personality through his solo projects. His solo venture, highlighted by the albums "Mr. Enjoy Da Money" and "Mafia Cashier," showcases a range of styles from breakneck trap to guitar-driven balladry, proving his adaptability and creativity as an artist. Embracing his hype-inducing braggadocio and dynamic lyrical style, KnowKnow's solo work continues to captivate audiences with its vibrant and varied productions, establishing him as a standout talent in the global hip-hop scene.

Top Brand Affinities

Report Date: 2025-09-09

knowknow reliably reaches 18-24 & 25-34 audiences in TAIWAN, CHINA, MALAYSIA. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (4,520 avg views per post); Instagram layers on depth and replies. The audience sits near Adidas Y-3, Palm Angels, Thom Browne, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist knowknow score 0.93% — Low bucket.

Brand: Adidas Y-3Brand: Palm AngelsBrand: Thom Browne

Followers:268,399

Engagements:2,486

Rate:0.9%

Posts:373

Avg Likes:2,483

Avg Comments:36

Avg Views:4,520

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 268,399 · Engagements 2,486 · Rate 0.9% Posts 373 · Views 4,520 · Avg Likes 2,483 · Avg Comments 36 · Avg Views 4,520	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 23% 13-17: 6% 35-44: 5%	Largest: 18-24 (66%); next: 25-34 (23%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	TAIWAN (41%) CHINA (29%) MALAYSIA (13%) UNITED STATES (12%) HONG KONG SAR CHINA (7%)	Top regions: TAIWAN (41%), CHINA (29%), MALAYSIA (13%)
Platform Engagement	Instagram: 2,374 avg likes/post · Youtube: 4,520 avg views/post	Best reach: Youtube 4,520 avg views; best engagement: Instagram 2,374 avg likes

Top Brand Affinities

Adidas Y-3

Score: 40.67

Palm Angels

Score: 26.07

Thom Browne

Score: 25.33

New Era

Score: 20.51

Arc'teryx

Score: 15.15

GENTLE MONSTER

Score: 13.89

Maison Margiela

Score: 12.41

Supreme

Score: 11.03

Stone Island

Score: 10.71

Stüssy

Score: 10.43

Champion

Score: 9.80

G-shock

Score: 9.45

Brand	Category	Score
Adidas Y-3		40.67
Palm Angels		26.07
Thom Browne		25.33
New Era		20.51
Arc'teryx		15.15
GENTLE MONSTER		13.89
Maison Margiela		12.41
Supreme		11.03
Stone Island		10.71
Stüssy		10.43
Champion		9.80
G-shock		9.45
Loewe		9.20
Acne Studios		7.81
Vivienne Westwood		6.67
Gundam		5.65
OOTD Magazine		5.54
Moncler		5.46
Carhartt		5.43
Kappa		5.30
Ableton		4.96
SoundCloud		4.83
Bandai Namco		4.82
Alexander McQueen		4.69
Miu Miu		4.50
Balenciaga		4.32
Sneakerhead		4.30
Fila		4.08
BALMAIN		3.85
UNIQLO		3.85
Leica		3.66
Vans		3.64
Dr. Martens		3.59
Fujifilm		3.21
Kodak		3.20
Timberland		3.15
Converse		3.12
League of Legends		2.96
GAP		2.94
Bulgari		2.91
The North Face		2.64
KENZO		2.62
Gucci		2.59
Yves Saint Laurent		2.57
Louis Vuitton		2.56
Urban Outfitters		2.51
Hennessy		2.49
Fendi		2.48
Los Angeles Lakers		2.40
Forever 21		2.32