KNOWER
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
311,348
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:53 UTC
Genres
Biography
KNOWER maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (88%), so brand cues around style and status perform well. The clearest reach is on Youtube with 342,133 avg views per post; Youtube functions as the community touchpoint. Affinity with MOOG, Ampeg, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 311,348 · Engagements 29,113 · Rate 9.4% Posts 314 · Views 342,133 · Avg Likes 28,042 · Avg Comments 1,277 · Avg Views 342,133 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 36% 35-44: 13% 45-64: 6% |
Largest: 25-34 (41%); next: 18-24 (36%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (35%) UNITED KINGDOM (8%) CANADA (4%) GERMANY (4%) BRAZIL (4%) |
Top regions: UNITED STATES (35%), UNITED KINGDOM (8%), CANADA (4%) |
| Platform Engagement | Instagram: 10,366 avg likes/post · Youtube: 342,133 avg views/post | Best reach: Youtube 342,133 avg views; best engagement: Youtube 17,676 avg likes |
Top Brand Affinities
MOOG
Ampeg
Ableton
Akg
Akai
Pro Tools
Sennheiser
Amazon Music
Beats Electronics
Spotify Music
SoundCloud
Square Enix
| Brand | Category | Score |
|---|---|---|
| MOOG | 145.87 | |
| Ampeg | 81.56 | |
| Ableton | 68.54 | |
| Akg | 51.02 | |
| Akai | 48.32 | |
| Pro Tools | 43.80 | |
| Sennheiser | 32.63 | |
| Amazon Music | 14.28 | |
| Beats Electronics | 13.87 | |
| Spotify Music | 10.55 | |
| SoundCloud | 8.61 | |
| Square Enix | 7.84 | |
| Yamaha | 5.98 | |
| Summit Entertainment | 5.28 | |
| Kickstarter | 4.68 | |
| Sega | 4.54 | |
| Final Fantasy | 4.43 | |
| NBC | 4.18 | |
| Lollapalooza | 4.03 | |
| Leica | 3.63 | |
| Paramount Pictures | 3.60 | |
| Nvidia | 3.58 | |
| Oculus | 3.55 | |
| musical.ly | 3.53 | |
| Nintendo | 3.47 | |
| Kodak | 3.40 | |
| Heinz | 3.23 | |
| Coachella | 3.11 | |
| Matrix | 3.07 | |
| Fujifilm | 2.97 | |
| Warner Bros | 2.84 | |
| Comedy Central | 2.73 | |
| Showtime | 2.61 | |
| Polaroid | 2.36 | |
| Tinder | 2.29 | |
| MTV | 2.26 | |
| Star Wars | 2.21 | |
| Nickelodeon | 2.19 | |
| Pixar | 2.19 | |
| Transformers | 2.12 | |
| BBC | 2.01 | |
| Sony | 1.97 | |
| Airbnb | 1.94 | |
| GoPro | 1.87 | |
| Jaguar | 1.73 | |
| A Game of Tones | 1.72 | |
| Guinness | 1.69 | |
| Cadillac | 1.68 | |
| Pokemon Go | 1.57 | |
| Adobe | 1.55 |
Official Profiles
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LoginArtist: KNOWER
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
